#Laogao E-commerce Newsletter# [March 2 E-commerce Evening News Brief]

Evening information:

1. In 2023, Taote will upgrade its platform strategy: deepen its 10 yuan price range and support cost-effective pallets above 10 yuan;

2. Douyin e-commerce: Non-source stores restrict the use of unofficial electronic listings;

3. News says that TVB may vigorously plan Taobao live broadcasts;

4. Shopify adds 2 new inventory statuses: existing products and unsold products;

5. Hefei cross-border e-commerce achieved a transaction volume of 19.625 billion yuan in 2022...

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E-commerce newsletter

1. Hefei cross-border e-commerce achieved a transaction volume of 19.625 billion yuan in 2022

According to reports on March 2, the scale of cross-border e-commerce transactions in Hefei hit a new high in 2022, with the annual cross-border e-commerce transaction volume of 19.625 billion yuan, a year-on-year increase of 50.9%. From 2017 to 2022, the cross-border e-commerce transaction volume in Hefei increased by 25 times, with an average increase of 192.5%. In 2022, Hefei gathered upstream and downstream factor resources of the cross-border e-commerce industry chain, and successively held RCEP theme training and 2022 Hefei cross-border e-commerce series "cloud training" and other training docking activities. A relevant person in charge of the Hefei Municipal Bureau of Commerce said, "This year we will continue to work with well-known cross-border e-commerce platform companies and service providers to carry out a series of docking training activities." (Beijing Youth Network)

2. JD Health launched the "Spring Full Blood Plan" special session

According to March 2, in order to meet the consumption needs of users to enhance immunity and improve their health, JD Health launched the "Spring Full Blood Plan" special session. Users open the JD App and click on the "Take a Doctor and Buy Medicine" channel on the left side of the homepage to enter the special session. The special session provides users with scientific "immunity assessment" and evaluation reports, as well as various health products and services that enhance resistance, as low as 50% off. (financial)

3. In 2023, Taote will upgrade its platform strategy: deepen its 10 yuan price range and support cost-effective goods for more than 10 yuan

Zheng Liang, general manager of Taote Industry and Marketing Platform, introduced that in the three years since its launch, Taote has laid a solid foundation in the 10 yuan price zone and is known as the "10 yuan king". In order to support new products, Taote will release a large number of popular business opportunities in a timely manner. If merchants release products that match the platform's business opportunities, they will have the opportunity to obtain a 15-day new product support plan. In terms of new product growth, Taote will integrate user scenarios and precise traffic within the APP to assist merchants in creating new products. (Sina News)

4. Douyin e-commerce: No source of goods stores restrict the use of unofficial electronic lists

On March 2, Douyin E-commerce issued an announcement stating that in order to protect the security of users' personal information and improve consumers' shopping experience, the platform will further control and control stores without sources in the near future. If the platform recognizes that the store has no source of supply operation risks, it must use Douyin e-commerce electronic facebook for shipment. The platform will continue to carry out governance of stores without sources of goods. All merchants are requested to conduct self-inspection and correction, and complete store rectification and remove all products without sources of goods as soon as possible. (Tiktok E-commerce Learning Center)

5. News says TVB may vigorously plan Taobao live broadcast

On March 2, according to Hong Kong media reports, Hong Kong Wireless, which is influential in the mainland, is vigorously planning to launch its first live broadcast on Taobao in the near future. At that time, many familiar old faces on Taobao are expected to see many familiar old faces selling goods in unique "Hong Kong drama accent". Market analysis believes that TVB has a wide recognition in the mainland market. Choosing Taobao, which has the largest domestic user base, can better amplify its influence. Moreover, Taobao Live's professional and standardized platform attributes can better ensure the consumer experience of TVB's transformation into live streaming, which is conducive to long-term and stable operation. (Qianlong.com)

6. Douyin upgrades youth protection measures to be launched on Douyin Guardian Center

On March 2, Douyin announced the upgrade of youth protection measures, including launching the Douyin Guardian Center, and functional iteration of the three major anti-addiction tools: teenager model, parent-child guardian platform, and use management assistant. It is reported that after the Douyin Guardian Center is launched, users can turn on the youth mode and the elder mode by searching for "Douyin Guardian Center". The reporter's test found that in the teenager mode of the Douyin Guardian Center, there are functions such as parent-child binding, minor recharge and refund, rest reminder, content preference settings, time lock, etc. Parents can set their children's usage habits here. (21st Century Business Herald)

Internet news

7. Autohome Used Cars announces the full opening of basic SaaS functions

On March 2, Autohome Used Cars recently announced the full opening of SaaS basic functions to lower the service threshold. New car dealers can quickly register with one click through their mobile phone number verification code, eliminating the restrictions of using the product before conducting merchant qualification certification review. It also supports authentication-free login, and directly use the basic functions of the SaaS platform to ensure that more second-hand car dealers can enjoy more benefits brought by SaaS products. It is reported that with the help of the marketing resources of the Autohome platform, Autohome used car SaaS services are seamlessly combined, and inventory car sources can be synchronized to the platform with one click to obtain car buying user traffic and car buying clues. (Outside the Autohome)

8. Tencent issued the "DEI Commitment Letter", which will regularly review the implementation of DEI

On March 2, Tencent issued the "DEI Commitment Letter", clarifying that in the future, we will further create a working environment in which employees feel respected, supported and inspired in our workplace culture and the company's daily operations. Tencent believes that DEI is an indispensable part of fulfilling the mission of a user-oriented and technologically oriented enterprise. Tencent said it will regularly review the implementation of DEI to ensure progress. Before this, Tencent had conducted practice and further exploration from three aspects, and will continue to implement DEI through more special measures. (Teng Factory Blackboard Newspaper)

Cross-border newsletter

9. YouTube's new CEO: Generative AI tools for creators will be launched in the next few months

On March 2, it is reported that Google's new CEO of YouTube, Neil Mohan, said that YouTube is developing a generative artificial intelligence tool for content creators, which will be launched in the next few months. He also said that creators will be able to virtually change dresses in videos or create "fantastic movie scenes" through these generative AI features, thereby enhancing their narrative capabilities and enhancing their creative value. TechWeb)

10. Shopify adds 2 new inventory statuses: existing products, unsold products

On March 2, Shopify announced that in order to help merchants clearly grasp the inventory situation, Shopify's backend has added two new inventory status - existing products and unsold products. The improvement of inventory management efficiency will help merchants reduce the occurrence of order loss, inventory misalignment, over-ordering, etc. In addition to the inventory status updated in the background, Shopify also launched the inventory status API, which supports the use of third-party applications to modify the total inventory value of the store address, helping sellers better view inventory quantity in the Shopify backend. It is understood that in order to maintain accurate inventory quantity in the Shopify backend, the system will allocate inventory status to the product. (Shopify e-commerce independent website subscription account)