For sellers who operate Taobao, there are two things that are afraid of in store operations: one is that the store has no traffic or sales, and the other is that the store has bad reviews. Because a bad review may put your long-term efforts into vain. So if the store is negatively evaluated, how should we deal with optimization? Today we will discuss it together:
In fact, some people may not pay much attention to this point about the evaluation tag on the details page, but you will find that when you accumulate 3 negative tags, your product conversion will suddenly drop. This is not only a reduction of your rights by Taobao, but also a psychological habit of buyers. So how to optimize this evaluation tag?
Regarding the handling of negative reviews!
There are always merchants who face negative reviews that are topped or ranked first, which affects Taobao’s conversion rate. Regarding the negative review of the store, we generally divide it into three steps:
1. Taobao store, guide the modification of evaluation
2. Tmall store, guide Taobao to hide reviews
3. Change the sort of evaluations
First: Modification evaluation: I won’t go into details about the service. Generally speaking, what is effective is to give customers some compensation. After the compensation, many things will be easy to say.
But what I want to mention here is, does anyone know where to modify the review on the mobile phone?
We need to consider the current shopping scenarios. Many customers operate on the mobile phone. If they ask them to go to the computer to operate on the computer, it is inconvenient to reply and there is no time. Therefore, as customer service, especially customer service, this method of modifying mobile phones must be taken to save screenshots and guide customers in time.
It is not a deletion, it is a blocking, and the front desk cannot see this review. We have also tested it here. Once the advertising information is determined, the original review will also be invisible. You can test it.
Regarding Taobao additional reviews, generally, including WeChat, phone number, and third-party platform addresses, they will be judged for advertising evaluation. The content of advertising evaluation is recommended that customer service send it directly to customers who are willing to add, rather than letting the customers write it casually.
Mobile Taobao - My Taobao - My reviews are hidden deep in the place. Click to open it to modify and delete the reviews.
As for the compensation, it depends on the respective stores.
Then let’s continue to talk about the second step, hide the evaluation: There are merchants’ Tmall stores, under what circumstances will it be hidden?
This is the evaluation of a shoe store. After the advertisement, it will no longer be displayed in the previous evaluation display. However, at the beginning, many merchants said that it is difficult for customers to communicate, so as merchants, we need to understand some rules for ranking evaluations.
Finally, regarding the evaluation sorting rules: Let’s summarize them together:
That is, customer level, time, word count, posting pictures, additions, and levels are all reference values that our merchants know more about.
Regarding label words, let me focus on it. Generally, the computer displays 6+1? 6 red and 1 gray, while the mobile displays 5+1
Generally, stores have 7 positive labels + 3 negative labels, but we have also found that many stores have 8 or even 10 positive labels. How did this come about?
The front tag is not set by the seller. It is a systematic capture, especially for new products. We must guide our positive labels as soon as possible, because the number of evaluations is small, it is easier to intervene. This positive label can be found in the evaluation labels of peers. For example, if you already have 7 positive labels, you can search for them in the category peers. The positive labels they have, your family does not have.
When the baby accumulates a certain number of reviews, your positive label will become 8, which is also considered 3 negative labels. Because the system displays one by default, then at this time, sellers and friends can intervene to show the negative label that has little impression of shopping.
The above are some basic optimization methods when there are bad reviews in the store. In fact, as long as we run the store carefully and communicate with customers patiently, there will generally be no major problems. In Taobao operation, we not only need to master the methods, but also need to constantly learn, summarize and discover that only in this way can we steadily do a good job in Taobao operation.
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