The reason for poor sales in the store - conversion rate problem

　　With the continuous development of the Internet economy, the e-commerce economy has also developed to a certain extent, so many people are doing e-commerce and operating stores for reasons. So for the operation of the store, we will find a phenomenon, that is, I have promoted the store and had visitors, but my store sales have not improved to a certain extent. What is the problem? Today, Laogao E-commerce will share with you why the store conversion rate is so poor?

　　1. Store traffic

　　First of all, there are many sources of traffic, including free on Taobao, paid traffic, independent access, outside Taobao traffic, other, off-site traffic, etc. Although it is all traffic, the conversion effect of traffic attracted by each channel is very different.

　　Let’s give a simple line: traffic outside Taobao and independent access. Off-site traffic is the traffic that enters the store through platforms other than Taobao, such as other websites, forums, QQ system things, etc. I believe that everyone has encountered such product advertisements pop-up or display when browsing web pages or watching videos. Independent access means that customers enter the Taobao platform and search for a certain product or store and enter your store.

　　So the first question is very clear. If there is traffic but no conversion, first you have to determine the source of your traffic. The conversions of different channels are very different. Generally, the traffic conversion of autonomous access is the highest. As for how to view the source of the store traffic, you can use the business consultant-traffic-store source to view it. Of course, this free display is very few. More specific, you need to order traffic to view it.

　　2. Product conversion rate is poor

　　If the store still does not convert after attracting more accurate traffic, the problem will focus on conversion. There are many reasons that affect conversion. We roughly divide it into two parts according to the different themes. One is the reason for the product itself and the most important reason; the other is other reasons besides the product.

　　First, from the product perspective, the changes that affect the product include the price, the title of the product, the selling point, the details of the main picture, the evaluation, etc.

　　1. Product price

　　In any case, price has always been one of the important criteria for customers to refer to for things. For the same product, if your price is higher than your peers, but your product does not have a relatively different selling point, then the customer is not a fool and will definitely buy cheaper things. So in this case, you can go to the business consultant - competition to check the direction of the store traffic loss. If the price of the store in the loss is higher than ours, then it can be ruled out that the conversion rate is lower due to the price; if the price of the store in the loss is lower than ours, it means that the conversion rate may be reduced due to the price.

　  2. Is Taobao title accurate?

　　The title is a little related to traffic diversion. When combining the title, we must pay attention to whether it is fully in line with our baby. If it does not meet, the traffic diversion will definitely be inaccurate. When the customer comes, he will definitely turn around and leave when he sees that the product is not what he needs. I won’t talk about Taobao title optimization. There are many posts on the Internet, so you can refer to it yourself.

　  3. Selling points

　　After the traffic is in, the product price and quality are not a problem, the seller needs to find ways to attract customers to place orders, promote sales, and improve conversions. This part designs the product's selling points and promotions.

　　In addition to the two issues mentioned above, there are actually many problems in store operations. Only by constantly discovering, solving and summarizing the details of these problems can we truly do a good job in e-commerce operations. For Taobao store operations, we must always pay attention to the data in operation and use data to analyze and convert store traffic.