The secret to free traffic diversion in Taobao stores during the Spring Festival!

Although everyone is going home during the Spring Festival, one thing the store should remember is that wireless traffic accounts for the majority of Taobao traffic, so the traffic will not decrease much during the Spring Festival. So how can we attract free traffic to the store during the Spring Festival?

Where does the free traffic come from

In addition to paid traffic, merchants should also pay attention to free traffic. How can Taobao stores attract free traffic? Free traffic is closely related to the daily operation of the store, and it is difficult to temporarily cram based on a certain festival. But there is still one month before the Spring Festival. If merchants can quickly understand the search models, they may optimize them in advance to increase the probability of free traffic entering the store.

PC search optimization focuses mainly on two points: one is personalization and the other is correlation. Based on this, we can understand the five major models.

The popularity model is related to sales volume, product conversion rate, store conversion rate, store sales rate, new product sales rate, product click rate, product collection rate, repeat customers, and number of visitors. How to attract traffic for Taobao stores for free? Starting from these 9 dimensions, merchants should focus on product visual packaging, store service quality and product selection strategies.

The seller model is related to dimensions such as service level, dynamic rating, logistics and delivery, store main business, merchant guarantee, proportion of new launches, frequency of new launches, product diversification, integrity and other dimensions. How can Taobao stores attract traffic for free? Whether after-sales service is in place, logistics speed, and whether there are differentiated services will determine the weight of the model.

The price model involves unit price, price range, discount, etc. The brand model is related to brand publicity and user stickiness. Other dimension models are related to factors such as the time of putting on and off the shelves, window recommendations, main picture quality, secondary purchase rate within 3 to 6 months, 30-day per capita IPV, average residence time, etc.

In terms of wireless search, in addition to the relevant rules on the PC, it also includes five other dimensions, namely the exclusive price of mobile phones and gold coins settings, the quality of the details page (opening speed, whether to decorate, stay time, jump rate), the title combination drop-down box hot search terms, wireless search conversion, and mobile phone transaction volume. How to attract traffic for Taobao stores for free? Mobile terminals are bound to be the main battlefield for Spring Festival marketing. If you want to obtain the most traffic with the minimum cost, merchants must not ignore it.

Although the Spring Festival is good, don’t forget to put new ones in spring

Suggestion 1: Choose as light as possible to provide cushion for summer models

Suggestion 2: Grasp the rhythm of spring activities and emphasize interaction; Valentine's Day should be warmed up with the atmosphere of the Spring Festival

Suggestion 3: Promotion should not be relaxed due to the Spring Festival. We should continue to register for activities and continue to pay attention to mobile terminals.

Suggestion 4: Spring key categories include shirts, T-shirts, dresses in January, T-shirts, t-shirts, t-shirts, t-shirts, jackets in February, shirts, T-shirts, and t-shirts in March

Suggestion 5: Activities from January to March can be packaged as a unified theme to connect the activities and deepen the customer's impression.

Suggestion 6: After the Spring Festival, 3.8 is another grand festival that Taobao focuses on

Key operations around the Spring Festival

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