#Laogao E-commerce Newsletter# [E-commerce Morning News on July 24] 1. Tmall issued unified marketing rules and no longer made special on Double Eleven; 2. Home e-commerce "Zhijia" received nearly 10 million US dollars in financing; 3. WeChat Moments can place advertisements for some merchants for free; 4. Foreign media said ofo will withdraw from the Spanish market; 5. TikTok launched the "Star Map Platform", and celebrity experts and brand owners will complete content transactions by themselves......
E-commerce newsletter:
1. Tmall has issued unified marketing rules and no longer special ones on Double Eleven
Recently, Tmall announced that merchants will follow the same set of access rules in the future, including Double 11 and other major promotions, as well as daily marketing platform activities such as Juhuasuan and Taobao rush purchases. Tmall said that when Tmall merchants participated in registration activities in the past, they needed to refer to different access rules. When participating in the marketing activities officially organized by Tmall (such as Double 11, Double 12, etc.) and marketing platform activities (Juhuasuan, Tao Buy, Tmall Outlets, etc.), the two sets of rules are quite different, and merchants have higher understanding costs. After the change, Tmall merchants will follow the same set of access standards for participating in Double 11 and Double 12 promotional activities and participating in marketing platform activities such as Juhuasuan and Tao Buying. The rules will take effect on July 27, 2018. (Yibang Power)
2. Home e-commerce "Zhijia" received nearly 10 million US dollars in financing
On July 23, the home furnishing e-commerce platform "Zhijia-Hommey" received a round A financing of nearly 10 million US dollars. This round was led by Zhen Fund and followed by Qingliu Capital. It is reported that Zhijia was established in 2016. It was formerly known as "Zhijia Youxuan". It is an aggregation platform for soft decoration products, recommending high-quality, long-tail and niche furniture and home products upstream of the supply chain to young consumers born in the 1985s. In October 2016, Zhijia opened the "experience home" model, which will open the homes of consumers on the platform to provide potential users with the same style preferences to experience it. In the second half of the year, Zhijia will add more types of "experience homes" to enrich the experience forms, such as homestays, hotel-style apartments, etc. It plans to increase the number of "experience homes" to 400-500, and Zhijia's first brand store in Beijing will also be released soon. (E-commerce News)
3. JD Xintong Road and Jinan Pengchengge Pharmacy carry out cross-border cooperation
JD Xintong Road and Jinan Pengchengge Pharmacy have launched cross-border cooperation and will build a number of technology-based and service-oriented chain pharmaceutical stores. The pharmacies under Pengchengge Pharmacy will introduce smart devices such as self-service settlement desks, smart billboards, smart drug cabinets, electronic price tags, etc. of JD Convenience Store to enhance user experience, while reducing operating costs and improving the operational efficiency of traditional pharmacies. (PR Newswire)
4. JD.com plans to enter Europe and hopes to sell products in Europe
On July 23, it was reported that JD.com plans to expand its business to Europe and finalize its strategy to enter the local market by the end of this year. According to the German Business Daily, citing Liu Qiangdong, JD.com also hopes to open an office in Germany before the end of this year. (E-commerce News)
5. WeChat Moments can place advertisements for some merchants for free
On July 23, Yibang Dynamic learned that WeChat Pay official said that it will launch the "Free Moments Advertising Plan" from July to open new digital marketing capabilities for catering and offline retail merchants with more than 100 transactions in the next month (WeChat Payment).
WeChat will continue to give away advertising funds monthly based on the number of monthly transactions (WeChat payment), which will be used to free advertising on WeChat Moments. (Yibang Power Network)
Internet Information
6. Foreign media said ofo will withdraw from the Spanish market
On July 24, according to the Spanish Daily website of Public, due to human damage and insufficient infrastructure, the little yellow car ofo will withdraw from the Spanish market. Ofo company sources said that for strategic reasons, the company will only operate in three European cities, namely Paris, Milan and London. According to reports, malicious destruction, theft and improper use have led to high maintenance costs, which is one of the reasons for the failure of a series of bicycle-sharing companies. (E-commerce News)
7. It is said that Haro Bicycle will complete a $1 billion financing official: no comment
On the afternoon of the 23rd, some media said that Harrow Bicycle is about to complete a new round of financing of more than US$1 billion, with its investors including Ant Financial, Fosun and some old shareholders, and heavyweight new investors will join. Harrow Bicycle said it would not comment on this news. (DoNews)
8. TikTok launched the "Star Map Platform", and celebrity experts and brand owners will complete content transactions by themselves
36Kr news, Douyin recently launched the "Star Map Platform" (star.douyin.com). According to reports, the Star Map platform is a service platform for brand owners, MCN companies and celebrities/experts to conduct content transactions. The Star Map platform can realize the functions of order reception, contract expert management, project summary, data viewing, etc., to realize the connection and communication of multiple trading roles during content transactions. (36Kr)
9. Panda Live is negotiating with Douyu and Huya for acquisition
On July 23, it was learned from people close to the transaction that "Panda Live is negotiating the acquisition with Douyu and Huya, and the final acquisition terms have not been finalized yet." The above-mentioned person said, "The acquisition price of 3 billion yuan was proposed by the acquirer." (E-commerce News)
Cross-border e-commerce
10. Amazon launches equalizer controls for voice assistant Alexa
According to CNET, Amazon has launched an equalizer function for Alexa, and users can control Alexa's audio through instructions such as "Alexa, decrease the treble." Currently, all features are only available in the United States, and users can adjust each setting in the -6 db and 6 db range on the Echo, Dot, Plus, Show, and Echo Spot. (Pinwan)
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