315 major exposure! A frozen shrimp ruined the Oriental Selection?

This year's 315 Gala exposed a large number of illegal operations, such as flavored rice, beauty needles or disfigurement, and ETC card banned SMS scams.

At the same time, the live broadcast industry in full swing cannot avoid these problems. For example, the live broadcast room specifically deceives the elderly to buy "magic medicine", and controls 20,000 naval forces with one mobile phone, and even the top live broadcast room Oriental Selection is on the list.

One by one, one incredible incident has refreshed people's views. I have to sigh that the reality is very chaotic. When will there be a clean sky?

- 01 - Exposure: "Son" live broadcast specializes in cheating on the elderly

Taking the "Block-in-the-Ball" live broadcast of the sad scene as an example, the "son" anchors specifically deceive the elderly to buy "magic medicine". Some live broadcast rooms, from plots to products, from actors to scenes, are all using the sympathy of the elderly to act and sell products to make profits.

Some anchors pretend to be upright and help others resolve disputes and mediate family conflicts during live broadcasts, but without exception, they can get magical products that are claimed to be able to cure diseases and sell them to the elderly who watch the live broadcast. In fact, these products are just ordinary foods such as solid beverages, tablet candies, etc.

In an account called "Xiao Zhang Talks about Things", the anchor Xiao Zhang said that his own sister and brother-in-law had done a big bad thing. Xiao Zhang showed that he was killing his relatives for justice and sent his sister and brother-in-law to prison. The sister's mother-in-law was dissatisfied and ran to Xiao Zhang's doorstep to cause trouble.

Then my sister's mother-in-law disguised herself as a waste collector and sneaked into the home of the anchor Xiao Zhang. She cheated a box of products from Grandpa Xiao Zhang. After Xiao Zhang found out, she tried her best to get the product back. This box of products is just an introduction, and more products were snatched by Xiao Zhang from the bad guys.

Then a doctor from a tumor hospital seemed to "fall from the sky" and came to help Xiao Zhang, saying that he was the "special medicine" of the lungs, which could protect the lungs at critical moments.

So, anchor Xiao Zhang began to sell this medicine to fans in the live broadcast room. In fact, this product is just ordinary tablet-pressed candies.

Isn't it absurd? !

There are many similar live broadcast rooms, all of which use absurd storylines and implants to promote an ordinary food into a special medicine, tricking the elderly into buying products, but the anchor makes a lot of profits.

If the product is sold for 10 boxes for 99 yuan, the anchor can earn 80 yuan in commission, and some can sell for 10 or 20 million boxes.

After 315 was exposed, the account "Xiao Zhang Talks about Things" has been removed from the Kuaishou platform and cannot be searched at this time.

- 02 - Exposure: The chaos in the live broadcast room

Due to the rise of live streaming, the deformed market demand for naval forces is becoming more and more intense. Many seemingly lively broadcasts are set off by the navy.

Some platforms even blatantly sell live broadcast water army: live broadcast room popularity, playback volume, likes, comments, 24-hour self-service orders, etc. Some navy soldiers also clearly marked the price. If the live broadcast is popular, 100 people are online for 49 yuan per hour, 100,000 likes, 18 yuan, and 30 comments are 59 yuan.

Some live broadcast companies use a group control system, that is, using a computer and controlling one hundred mobile phones at the same time. These hundred mobile phones can pretend to be a hundred real users and act as a water army. Through the group control system, a large number of water army can be controlled, unattended and automatically operated.

At the 315 Gala, a company was exposed - Jiaxing Yuhe Culture Media Co., Ltd. The cloud control system launched by this company. One mobile phone can control 200-20,000 mobile phones at the same time as a water army . In order to make the water army look more like a real user, when entering the live broadcast room, it can also set batches, entry time and different speech contents in advance.

This is nothing. It is said that this cloud control system can also go to competitors' live broadcast rooms, automatically complain or even smear.

In the past two or three years, with the continued popularity of live streaming, it has become a "frequent customer" at the 315 Gala. It seems that the wild growth of live e-commerce is particularly there, but it is hidden in invisible places.

- 03 - Oriental Selection is in trouble, don't attack the anchor

This time, there are also the Oriental Selection, which is loved by thousands of netizens, who have hit the 315 mines.

A Jiangsu consumer purchased the "100% wild sea catch" prawns claimed by Dong Yuhui in the Oriental Selection live broadcast room, and placed the same frozen shrimp in the "Oriental Selection" live broadcast room three times.

The consumer said that at that time, Oriental Selection Live Room claimed that this was an imported seafood product, so according to regulations, the packaging box of the product must have Chinese and English labels.

But the "Ecuadorian white shrimp" he received was packaged twice, and the label that should have was not attached. He found that the shrimps might be farmed.

After the complaint failed for half a year, Mr. Wang chose to sue "Oriental Selection".

After the lawsuit was filed, the team staff of the Oriental Selection live broadcast room took the initiative to find Mr. Wang, expressing his hope to negotiate the matter.

The staff of the Oriental Selection Live Broadcasting Room responded that they found that the supplier (Langhaiqing Flagship Store) had problems with shortage and insufficient portions, as well as the situation of shrimp mixed with small shrimps, and then they blocked the "Langhaiqing Flagship Store".

In this way, Dongfang Zhenxuan itself was also deceived by the supplier.

On the evening of March 15, Dongfang Selection CEO Sun Dongxu responded in the live broadcast room:

"As a company, Oriental Selection will actively solve problems. Thank you for your criticism and tolerance, we will continue to work hard and move forward." "The company has a problem, please do not attack individual anchors."

- 04 - Money is important, but reality is more important

After seeing so many consumption chaos, including those that have nothing to do with live streaming and e-commerce, it is actually nothing more than one sentence: the world is bustling for profit, and the world is bustling for profit.

When a person lives for a lifetime, every day's life is inseparable from the firewood, rice, oil, salt, sauce, vinegar, tea, and cars, houses, and children. These all require the support of money. Everyone needs money, and everyone is also busy with their daily life. Making money is important, but making money without any means can even endanger and deceive others' interests to gain wealth. I am afraid that such money is not at ease in your hands.

In short, I hope everyone can take this as a warning and remind themselves to be a true and honest person and a true and honest company! Only with true and honesty can business last!