#Laogao E-commerce Newsletter# [March 17 E-commerce Morning News]

Morning information:

1. Tmall released the 2023 IP list;

2. The Douyin Life Service Institution Platform has officially been upgraded to "Douyin Jixing";

3. JD.com’s “Asia No. 1” logistics park project will be launched in Fangshan District, Beijing;

4. The proportion of Chinese sellers' GMV has increased, winning half of Amazon;

5. WeChat Video Account revises window experts’ improper marketing rules to adjust the penalties...

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E-commerce newsletter

1. WeChat Video Account Revises Improper Marketing Rules for Adjusting Penalties

On March 16, WeChat Video Account recently issued an announcement on the revision of the "Implementation Rules for Video Account Window Experts", adjusting the penalties for improper marketing behavior. It is understood that the types of "improper marketing" behavior include marketing through public events in society; acting hype; selling miserable marketing; non-compliant lottery; false benefits; using or disguised use of national flags and emblems for commercial activities; other marketing is not in compliance, etc. After the adjustment, these illegal merchants will be punished with 1, 3 and 7 days of window functions, which will be shortened. (WeChat announcement)

2. The Douyin Life Service Institution Platform officially announced the upgrade to "Douyin Jixing"

On March 16, the Douyin Life Service Institution Platform officially announced that it will be upgraded to "Douyin Jixing", providing more detailed and professional services for the incorporation and operation of institutions and helping institutions grow. At present, MCN institutions have settled in Douyin Jixing, and the platform will provide more support rights, resources and growth plans. (Tik Tok Life Service Travel Observation)

3. Tmall releases the 2023 IP list

On March 16, Tmall New Life Research Institute and Taobao IP Library jointly released the "2023 IP Transaction Force List" and the "2023 IP Soaring List", which are the top ten IP rankings in the transaction dimension and growth dimension respectively. Among the top three of the "2023 IP Transaction Force List", Bandai Namco holds two positions in the cosmic hero Ultraman and mobile suit Gundam, while Wandering Earth 2, has reached the second place in the transaction list due to crowdfunding of over 100 million yuan. In the "2023 Annual IP Soaring List", the popularity of Guochuang IP is more obvious. Except for Disney's trendy IP, Xing Dailu, the other nine popular IPs are all from China. (Financial Network)

Internet news

4. Popular Chinese stocks generally rose by Bilibili and rose by nearly 6%.

According to reports on March 17, popular Chinese stocks generally rose on Thursday, with Bilibili rising nearly 6%, and Nasdaq China Golden Dragon Index rising 2.53%. Tencent Music rose by more than 4%, Baidu, Vipshop, Pinduoduo, and NIO rose by more than 3%, Ideal Auto, Xiaopeng Motors, iQiyi, Weibo, and NetEase rose by more than 2%, Futu Holdings and JD.com rose by more than 1%, and Alibaba rose slightly. The bank fell by more than 3%, while China Aluminum fell slightly. (Cailianshe)

5. Baiguoyuan will hold a board meeting on March 28

3月17日消息，百果园日前公告称，公司将于二零二三年三月二十八日 举行董事会会议，藉以考虑及批准本公司及其附属公司截至二零二二年十二月三十一日止年度之年度业绩及其刊发，以及考虑有关派息事宜（如有）。（深圳百果园）

6. JD.com’s “Asia No. 1” logistics park project will be launched in Fangshan District, Beijing

According to the approval and approval issued by the Beijing Development and Reform Commission, the project is the "Asia No. 1" logistics park project. It is understood that the JD "Asia No. 1" logistics park project is located in the south of the 0301 block in the central area of ​​Liulihe Town, Fangshan District. The land use scale is about 6.7 hectares. It is planned to be W1 logistics land with a construction scale of about 80,000 square meters. The main construction content is warehouses. (Fangshan Miscellaneous Talk)

7. Upgrade Alipay to search direct, membership card package and other functions

On March 16, after the Alipay brand launched the live broadcast card function, the official account of the Alipay open platform announced the function upgrade again today. The official account area that directly reaches the brand and direct access to the government/public institutions can be updated from 2 to 3. Merchants can configure mini programs/life accounts that operate simultaneously to improve the exposure of shrinking channels. In addition, after the function is upgraded, the path from the membership card package to the applet is shorter. Now users can directly click on the card and enter the merchant’s private domain mini program to increase the exposure of the member center and help members revisit and convert. (Alipay open platform)

8. Li Shufu stepped down as chairman of Xingji Meizu subsidiary Shen Ziyu took over

According to the news on March 16, Tianyancha App showed that recently, Shanghai Boxing Technology Co., Ltd. had industrial and commercial changes, and Li Shufu resigned as chairman and was taken over by director Shen Ziyu. Information shows that the company was established in September 2021 with a registered capital of RMB 100 million. The legal representative is Wang Yong, wholly owned by Hubei Xingji Meizu Technology Co., Ltd. According to media reports, on March 8, Xingji Meizu Group held a strategic communication meeting and officially announced the establishment of the group, and Shen Ziyu served as the chairman and CEO of the group. (Tianyan Check)

Cross-border newsletter

9. The proportion of Chinese sellers' GMV has risen, winning half of Amazon

Recently, eCommerceDB released a report on the share of Chinese sellers in global e-commerce platforms. The report shows that Chinese sellers can directly sell goods to European and American countries on e-commerce platforms such as Amazon and eBay at extremely low prices. Judging from the total commodity transaction volume (GMV), the proportion of Chinese sellers on Amazon has been increasing year by year. In 2017, Chinese sellers had a GMV of $48 billion on Amazon, which is 18% of Amazon's total GMV. By 2022, the GMV of Chinese sellers reached US$201 billion, accounting for 26%. It is estimated that by 2023, the GMV of Chinese sellers will reach US$238 billion, accounting for 28% of Amazon's total GMV. (Yien.com)

10. CEO of Amazon's game live broadcast platform Twitch resigns

On March 17, Emmett Shear, CEO of Twitch, an online game streaming platform under Amazon, will resign from her position and take effect immediately. Shear will be replaced by Twitch president Dan Clancy. Shear is one of the co-founders of Twtich. (Sina Technology)