#Laogao E-commerce Newsletter# [E-commerce Evening News on March 16]

Evening information:

1. Taobao Live and Diantao and others launched a global anchor recruitment conference;

2. Gao Ye will start his Taobao live broadcast debut today;

3. Alibaba International Station: The number of viewers of cross-border live broadcasts increased by 3 times year-on-year;

4. TikTok Shop will update the commodity entry model in the UK market;

5. The B2B e-commerce platform "Paiming Xincheng" is officially listed on Nasdaq...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Gao Ye will start his first Taobao live broadcast show today

On March 16, Gao Ye, as the promotion ambassador of the home appliance brand Casarti Life Art, will start his Taobao live broadcast debut at 17 o'clock today. It is reported that Gao Ye will share a set of his own unique "secrets" of a better life in the live broadcast room of the official flagship store of Casarti Tmall, telling his interests and love after work. Recently, top stars such as Gao Ye, Wang Junkai, Ren Jialun, and Di Lieba have been operating intensively in the brand live broadcast room, attracting a large number of fans to watch. Selling goods in Taobao live broadcast rooms is becoming a new trend for celebrity business; watching idol live broadcasts in Taobao live broadcasts is becoming a new way for fans to chase stars. (financial)

2. Taobao Live and Diantao and other companies launch global anchor recruitment conference

On March 16, in order to explore the diverse content and excellent anchors in overseas markets, Taobao Live X Taobao Global Shopping x Dottao jointly launched the global anchor recruitment conference, and successively launched offline conferences in five major countries/regions/regions of Japan, Canada, Hong Kong, Australia and the United States to recruit local Chinese anchors, and professional institutions have one-on-one training to help new anchors grow. At the meeting, the Taobao live broadcast team gave detailed answers to overseas merchants on the platform's live broadcast operation trends and support plans. (Taobao Live)

3. 1688 change the refund timeout rules

According to March 16, 1688 issued an announcement today stating that in order to provide buyers with more efficient refund services and transaction experience, 1688 will adjust the "1688 Timeout Instruction Rules". The specific adjustment is: adjust the timeout rules for some scenarios of the "1688 Timeout Description Rules". Except for the above two conditions, the merchant must respond to the refund application within 24 hours, and the time-out refund agreement will be automatically reached. (1688 platform rules)

4. Douyin e-commerce holds the "Mountain Goods on the Headlines - Flavor Hainan" E-commerce event to help farmers

On March 16, the Douyin e-commerce "Mountain Goods on the Headlines" agricultural assistance project went to Hainan today and opened an online special zone for "Flavor Hainan" to help sell agricultural special products such as mango, honey melon, and Wenchang chicken to the whole country. The online event lasts for 7 days and ends on the 22nd. Different varieties such as Guifei Mang, Jinhuang Mang, and Chili Mang will reach more consumers through "Flavor Hainan". In addition, tropical fruits such as honey melon and golden diamond pineapple will also be unveiled in this section. (Tiktok e-commerce)

Internet news

5. B2B e-commerce platform "Paimingxincheng" is officially launched on Nasdaq

On March 16, the B2B e-commerce platform "Paiming Xincheng" was officially listed on the Nasdaq in the United States on Wednesday local time with the stock code "IZM". The Benchmark Company serves as the exclusive bookkeeper for the transaction. The IPO issuance price is US$4 per share, with a total of 1.5 million shares issued and raised US$6 million. According to the prospectus, Paiming Xincheng plans to use the funds raised for sales and marketing, R&D, logistics and warehousing and operations. (Ryanben Capital)

6. Walmart Shandong company registered capital increased to US$190 million

According to news on March 16, Tianyan Check showed that Walmart Department Store Co., Ltd. had an industrial and commercial change, and its registered capital increased from US$4.4 million to approximately US$190 million. Information shows that the company was established in September 2010 and its legal representative is ANDREW PETER MILES, wholly owned by Walmart (China) Investment Co., Ltd. (Tianyan Check)

7. Kuaishou established a new company in Zhejiang with a registered capital of 100 million yuan

According to the news on March 16, Tianyancha App shows that recently, Zhejiang Kuaishou Information Technology Co., Ltd. was established with a registered capital of RMB 100 million. The legal representative, executive director and general manager is Yang Yuanxi. The business scope includes network technology services; information technology consulting services; network and information security software development; data processing services; advertising design, agency, production, etc. Shareholder information shows that the company is wholly owned by Kuaishou's affiliated company Beijing Dajia Internet Information Technology Co., Ltd. (Tianyan Check)

Cross-border newsletter

8. TikTok Shop will update the UK market commodity entry model

On March 16, TikTok Shop announced that it will update the commodity warehouse entry model and operating requirements for the cross-border UK market on April 15, 2023. If the merchant currently uses the merchant’s own domestic warehouse, please stock the goods at the TikTok Shop platform’s domestic inventory warehouse before April 15, 2023. If the merchant’s cross-border UK store has products that do not meet the above business methods after April 15, 2023, such products may not be sold for the time being. (TikTok Shop cross-border e-commerce)

9. Shopee parent company Sea launches digital bank MariBank in Singapore

March 16th news, Shopee parent company Sea reportedly launched MariBank, a digital banking service for some Singaporean public. It is understood that MariBank has gradually launched its services in the third quarter of 2022, which was previously only for Sea employees. Since Singapore issued four digital banking licenses in December 2020, MariBank is the latest online lender to join many other banks in Singapore. Sea just announced its first quarter net profit last week, with MariBank launching benefiting from cost-cutting measures such as layoffs and marketing expenses. (CNBC)

10. Alibaba International Station: The number of viewers overseas viewers increased by 3 times year-on-year

According to reports on March 16, cross-border live broadcasts of Chinese factories have recently become popular on Alibaba International Station. In the first week of the New Trade Festival in March alone, 700,000 "foreign bosses" watched. From the perspective of the whole year, the foreign trade merchants broadcast on Alibaba International Station increased by 100% year-on-year, and the number of overseas viewers increased by 3 times. At present, the cross-border live broadcast on Alibaba International has covered more than ten languages ​​including English, German, Spanish, Arabic, etc. (AMZ123)