In early 2017, some netizens joked, "Shared bicycles encountered a well-known problem, that is, they were not as colorful as they were." The colorful shared bicycles were competing for beauty, so that first-tier cities had to issue investment restrictions on shared bicycles. However, today, one bicycle after another has announced bankruptcy.
A shared bicycle event that cannot be installed in a palette has become a game where users’ deposits are wasted after the liveliness! Behind the death of shared bicycles, there is actually the face of tens of billions of users. Below is a list of shared bicycle deaths in 2017, and count how much deposit owed is not refunded to users.
There is a saying in the 2017 entrepreneurial circle that is widely circulated among entrepreneurs - "If you fail, treat it as a charity." Nowadays, multiple shared bicycle companies have run away, and it is difficult for users to refund their deposits. In fact, the people who are really doing charity are actually the majority of users!
1. Wukong Bicycle: All deposits have been refunded
On June 13, 2017, Wukong Bicycle was an early bike-sharing company that announced its withdrawal from the shared bike market. Just five months after its official operation, Wukong Bicycle announced its withdrawal from the market.
Wukong Bicycle has put in a total of 1,200 bicycles, about half of which are placed in the university town, and the rest are placed in the city. Wukong bicycles use mechanical locks, most of which can no longer be found, and the ones found are about 10%. After the operation was stopped, Wukong Bicycle returned all the deposit to the user, totaling about 1 million yuan. The stolen and damaged shared bicycles are the main reason why they cannot continue to operate. Do you still remember the hot topic of shared bicycles half a year ago - the national quality mirror? Wukong Bicycle is a conscientious enterprise among shared bicycle companies. Although it went bankrupt, it refunded all the deposit to users.
2. Xiaoming Bicycle: The deposit owed to users is about 50 million yuan
In July 2017, Xiaoming Bicycle users reported that it was difficult to refund deposits, which triggered an explosion of users' deposit refunds. Then Xiaoming Bicycle layoffs 99%, CEO Chen Yuying resigned, and the company's actual controller Deng Yonghao has lost contact (no phone call, no reply to text messages, Dingding withdraws, and WeChat ignores it). So in August this year, Xiaoming Bicycle was questioned about the problem with its capital chain, and it is repeatedly rumored that the deposit is difficult to refund.
Xiaoming currently owes users about 50 million yuan. Based on the deposit of 199 yuan per user, the amount involved is about 250,000 users. Now there is only one refund channel left on Weibo.
3. Cool Bicycle: There is still a deposit of 700 million yuan that has not been refunded to the user
Since August this year, the difficulty of Kuqi's deposit refund has continued to spread, and the confusing relationship between Kuqi and P2P platform integrity has also made the outside world wary. The company initially used pay settlement as "bait" to ask employees to sign a resignation contract. However, after the contract was signed, the company not only failed to fulfill its promise to pay wages, but also fled with the contract. In this way, employees became voluntary. Unfortunately, the manager had to encourage employees to sell bicycle parts to pay their wages, which was also awkward in capital: a wheel costs 3 yuan, and a car costs 6 yuan at a low price!
目前酷骑单车位于沈阳、合肥、郑州、西安等多地的分公司都陆续被曝出“人去楼空”，酷骑仍有7亿元押金未退还用户。刚出炉是，金色的单车还很鲜艳，如今却臭名昭著。
All bubbles will eventually be exposed, unreasonable will eventually be replaced by reason, and 700 million yuan will eventually be wiped out!
4. Machi Bicycle: More than 10,000 users cannot refund the deposit
On August 2, 2017, Nanjing Tiebai Network Technology Co., Ltd., which operates Ching-Ching Bicycle, lost contact with Qixia Industrial and Commercial Bureau due to illegal fundraising and broken capital chain, so it was included in the abnormal enterprise business list. Ding Wei, the 23-year-old founder of the Ching-Ching Bicycle, has gone from a "rich second generation" to a "negative second generation". His family business went bankrupt and the Ching-Ching-Ching Bicycle went bankrupt. It took only a few months to experience the ups and downs of the world in a short period of time.
Currently, Ding Wei, the founder of Chung-Cheng Bicycle, still hopes to refund the money for more than 10,000 users who cannot refund the deposit, or each person will receive a bicycle with a cost of 1,800 yuan. But the editor thinks that even if the bicycle is your own when riding this bike, I am afraid others won’t believe it.
5. Xiaolan Bicycle: User deposits are difficult to refund if they owe up to 200 million yuan
In September this year, Xiaolan Bicycle was constantly exposed to overdue deposits.
In October this year, Xiaolan Bicycle issued an announcement stating that the refunds applied by users before October 30, 2017 will be refunded before November 10, 2017.
But by mid-November, Xiaolan Bicycle's promised refund period had passed, but many netizens reported that they had not received a refund. Xiaolan Bicycle, which once claimed to be "the best ride and the best user experience", ranks first in the complaint rankings because the deposit is difficult to refund. Currently, the number of complaints nationwide exceeds 3,000, with a resolution rate of less than 20%. How did the former "third" industry reach its current down-and-out situation? Or is the "winter" in the environment of shared bicycles, and who can stand firm in the end when the waves wash away the sand?
Xiaolan Bicycle owes suppliers up to 200 million yuan, most suppliers were owed about 1 million yuan, and some suppliers were owed as much as 8 million yuan. At present, there is no accurate data on the user deposit owed by Xiaolan Bicycle, but the official data released by Xiaolan Bicycle shows that the number of registered users exceeds 15 million. Based on the deposit of 99 yuan per person, the influence of the 1.5 billion deposit pool cannot be underestimated.
Conclusion
Looking back, shared bicycles appeared in 2014 in the early days and entered people's vision in 2015. 2016 is the year of "carnival" for shared bicycles. With the support of capital and heated discussions from public opinion, nearly 20 shared bicycle companies were established this year. In the second half of 2017, the shared bicycle industry entered a period of adjustment, small platforms were disappearing, and large platforms started their final competition.
In the collapsed environment of bankruptcy, who can finally win?
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