#Laogao E-commerce Newsletter# [E-commerce Evening News on August 9]

Evening information:

1. Taobao Star Generation’s “Star Creation Plan” is implemented in Jiangxi to jointly create millions of new businesses;

2. Taobao 2023 Hole Shoes Trend Report: The transaction volume of Hole Shoes in July increased by 48% year-on-year;

3. Douyin’s governance of illegal release of third-party information and induce off-site transactions;

4. Amazon’s third-party seller service revenue has reached 81% of the platform’s self-operated;

5. Amazon's beauty market share reached 60% in Q2;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall International launches supernova creation camp: It is expected to incubate 1,000 supernova brands in three years

On August 9th, Tmall International recently launched the new business incubation plan "Supernova Creation Camp", investing hundreds of millions of dollars in funds, launching new store opening services such as live streaming traffic and annual growth plans. It is expected to support 1,000 new global brands within three years, and grow from a category star to a supernova brand. (Beijing Business Daily)

2. Taobao Star Generation's "Star Creation Plan" is implemented in Jiangxi to jointly create millions of new businesses

On August 8, at the launch ceremony of the e-commerce "Ten Hundred and Ten Thousands" Action and the "Golden Autumn Silver Winter Online Shopping Hongcheng" held in Nanchang, Jiangxi, Taobao and the Jiangxi Provincial Department of Commerce jointly released the Taobao live broadcast industry belt support plan, and at the same time launched the Taobao Star Generation's "Million New Business Star Creation Plan" to support Jiangxi's characteristic industries to innovatively develop through the Internet.

This is also another small and medium-sized merchant support plan launched by Taobao and another place after the "Star Generation" Chongqing Station and Guangdong Station. According to the figures, in the past year, more than 5 million small and medium-sized merchants have opened stores on Taobao, of which more than 1.3 million are born in the 2000s. Taobao has become the first choice platform for young people to innovate and start businesses. Taobao Live's industrial belt support plan has covered 22 core industrial belts across the country. (Sina News)

3. Taobao 2023 Hole Shoes Trend Report: The transaction volume of Hole Shoes in July increased by 48% year-on-year

According to the news on August 9, the "Taobao 2023 Hole Shoe Trend Report" showed that in July alone, 16.59 million people searched for Hole Shoes on Taobao, with transaction volume increasing by 48% compared with the same period last year. At the same time, more than 1 million people searched for shoe flowers, with transaction volume increasing by more than 118% year-on-year. Hole shoes are especially popular among young people, and on average, every 4.35 consumers born in the 1995s own a pair of hole shoes. Judging from the gender of consumers, the number of girls buying hole shoes is four times that of boys. In addition, there are several new trends in consumption of hole shoes this year. First of all, thick-soled hole shoes have repeatedly become popular on Taobao, of which 8 cm is the favorite height of young consumers. Secondly, shoe flowers have become an outlet for many consumers who wear comfortable and hole shoes to express their personality. Every day, thousands of shoe flowers are bought by consumers on Taobao. (Qianjiang Evening News)

4. TikTok's governance of illegal release of third-party information and induce off-site transactions

On August 9, Douyin e-commerce issued a notice saying that the platform recently received many user complaints. After investigation, it was found that some merchants/creators had committed violations such as fraud in live broadcast sources, illegal release of third-party information, and inducing off-site transactions. In order to ensure the healthy development of the industry, ensure the personal privacy and transaction security of consumers, the platform has carried out special governance for such violations and imposed corresponding penalties on illegal merchants and experts, including but not limited to: removal of illegal products, creators' closure of e-commerce rights, closure of illegal merchants and rectification, and store clearance, etc. The platform will regularly make unified public announcements to the outside world. In July, a total of 849 merchants/experts were punished, of which 507 were cleared out, 183 were suspended for three days of rectification, and 159 were cleared out. (Tiktok E-commerce Learning Center)

Internet news

5. LinkedIn's workplace will stop serving in China from today

On August 9, LinkedIn Workplace officially stopped service starting today, and all LinkedIn Workplace products and services, including mobile apps, desktop websites and WeChat mini programs, will be stopped. LinkedIn previously stated that in the future, it will focus its strategic focus in the Chinese market on helping Chinese companies recruit overseas talent, brand marketing and skills training, as well as helping Chinese companies' products and services to build international brands and expand overseas markets. (IT Home)

6. Kuaishou established a new technology company in Beijing with a registered capital of US$1 million

On August 9, Beijing Changqing Exploration Technology Co., Ltd. was established with a registered capital of US$1 million. The legal representative, executive director, manager and financial director are Kuaishou co-founder Yang Yuanxi, and the supervisor is Kuaishou co-founder Yinxin, and the business scope includes technical services, technical development, software development, etc. Shareholder information shows that the company is wholly owned by Innovation Exploration Hong Kong Co., Ltd. (Tianyan Check)

Cross-border newsletter

7. Amazon's beauty market share reached 60% in Q2

August 9th news, according to the latest e-commerce research report from Euromonitor International, Amazon won market share in all categories except hair removal agents in the second quarter of 2023 compared with the previous year. Among the top companies selling beauty and personal care online during the period, only Amazon and Walmart have increased their share of beauty. But compared with Amazon's brilliant performance, which accounts for 60% of the market share, Walmart's profits are minimal. Amazon has won in the beauty sector and many other fields by offering daily low prices, a wide range of products and unparalleled logistics services. This strategy allows it to lower prices for ordinary and professional merchants. (Yien.com)

8. Amazon's third-party seller service revenue has reached 81% of the platform's self-operated

According to August 9, Amazon's revenue in third-party seller services has reached an amount equivalent to 81% of its own business. Commissions, logistics fees and advertising constitute the entire third-party seller service of Amazon. Amazon's latest second-quarter financial report shows that Amazon's third-party seller service revenue reached US$32.3 billion, and advertising revenue reached US$10.6 billion. In addition, Amazon's self-operated online store sales revenue reached US$52.9 billion. (Yien.com)

9. Shopify B2B checkout starts to support PayPal payment

According to August 9, it is reported that Shopify B2B checkout has begun to support PayPal as a payment service provider and allows customers to use PayPal to complete payments. PayPal offers a variety of payment methods, including credit cards, bank accounts, buyer's credit cards or PayPal account balances. By enabling PayPal as a payment option, sellers’ wholesale customers now can complete order and invoice payments without relying on credit cards. At the same time, sellers can also easily reconcile accounts in the management program. If you want to issue a refund or manually obtain the payment, you need to complete the PayPal account settings. If the seller runs a hybrid store that has enabled PayPal for direct-to-consumer purchases, PayPal will automatically enable the payment option for wholesale orders for no payment terms. (Yibang Power)

10. TikTok's US e-commerce general manager will join the former Amazon executive

On August 9, TikTok hired two retail veterans who had worked at Amazon and Meta Platforms to help oversee its promotion of the establishment of the U.S. e-commerce business. Meanwhile, according to people directly informed the situation, Sandie Hawkins, general manager of TikTok's US e-commerce, is about to leave the company. The reshuffle comes as TikTok CEO Zhou Shouzi is trying to build a large TikTok e-commerce business, including the launch of a service called Shop that allows people to shop in the TikTok app. (The Information)