Store decoration can also increase conversion rate. Do you know the skills?

　　If you think online store decoration is redundant, then you are very wrong! Online store decoration can not only make the store feel a higher level, but also attract the attention of buyers. It is important to decorate online stores to be pleasing to the eye, but the connotation of online stores must not be ignored!

　　Usually, there will be a hot product in the store, so the "responsibility" of the hot product is to guide the store to guide consumers with different needs to different pages to conduct conversion transactions. For example, consumers who value product cost performance will guide them to profits and convert them, while consumers who value product quality will guide them to high-end customer-subjects and convert them, etc.

　　The main core idea of ​​page planning is to find a consistent position for the store product classification and different goals. There are many pages in a store, but the summary includes career, product overview page, custom page, etc. Let’s first look at what page contents are included on the home page.

　　1. Home page:

　　1. As a store signboard, you can imagine that it will play a very important role. The advantages and disadvantages of the store sign will also affect consumers' impression of you. So what does the store usually include?

　　A. Store title. Everyone should know which store sign it after seeing it. That’s right, it’s the Three Squirrels Store. The essential contents of the store sign include the 'shop title'.

　　B. Favorite button

　　As shown in Figure 2, in addition to the store title, the 'Favorite button' should also be included. The Favorite button can guide consumers to collect the store, so that consumers can quickly find their own store next time.

　　C. Store brand language

　　As shown in Figure 3, brand language can also play a role in letting consumers remember it. When you see this brand language, you should know which store is operating and what type of goal. A short sentence can increase consumers' impression of the store. If your store does not have a brand language, you can set a store brand language based on the store product characteristics and store positioning.

　　D. Coupons

　　Consumers usually have a self-control physiology, so putting a few store coupons on the store signs can also promote consumers to place orders.

　　E. Main products

　　I mentioned earlier that the store sign is equivalent to the signboard of a store. Since it is a signboard, this area is worth every inch of land, so it is essential to put the main recommendation of the store on, which can also play a role in attracting traffic and converting.

　　2. Navigation bar: The navigation bar plays a very important role in the store, that is, product classification, which can help consumers quickly find their necessary products, relative to a quick entrance to the park.

　　When classifying store treasures, try to find the most direct key points. It is not recommended to put too many categories, as too many categories can easily affect consumers' vision. Like pants, tops, casual pants, etc.

　　The home page is a page that says it is important or not important. The reason why it is not important is that the home page traffic usually accounts for about 20% of the total store traffic, and even if it is not decorated, it will not have a big impact on the entire store. The important reason is that because a small number of traffic in the entire store will match each product profile page, why do consumers click on the homepage? It is very important that consumers seem to be browsing our products and the products they are browsing cannot meet consumer needs, or they want to find better products. The home page is like a map, which plays a role in relieving and guiding flow.

　　The decoration habits of a few stores are, and the first screen is a poster picture. The poster picture is more impactful and is the best display position for the store. It is recommended to present the main products or most distinctive products and most distinctive services in the store to consumers.

　　When making poster pictures, you usually open around a few points:

　　A. The poster picture should highlight the store sports theme, promotional information, and discount strength.

　　B. Poster pictures can also present the main products of the store, mainly to derive traffic.

　　C. The poster image can show the next new styles to be planned, allowing customers to browse and collect them in advance.

　　D. Poster pictures can show the store’s product style or service assimilation. It's like retro style, Korean style, etc. In terms of service, you can show free shipping throughout the venue, default express delivery, delivery time, etc.

　　2. Customize the page

　　Custom pages can be usually planned according to store requirements. Some stores will plan a custom page as a store sports page or brand introduction page, etc.

　　3. Product overview page

　　As the main battlefield for product sales, the overview page plays an important role. The overview page plans are diverse, and the main goal of the overview page is to guide transformation.

　　Speaking of guiding conversion, there are many factors that affect conversion rates. From a broad perspective, there are three factors that affect conversion rates:

　　1. Crowd topic:

　　The crowd topic mainly refers to the traffic entering the store and whether the purchase intention can be accurate. This is necessary for the shopkeepers to analyze how their store brings traffic through. Traffic refers to users. Users can also be divided into large purchase intentions and small purchase intentions. When the conversion rate is not ideal, you should check whether there are problems with the store's traffic flow method. You cannot simply read the data through software such as trading consultants.

　　2. Product title:

　　The product topic is mainly in the same category, whether your product can be competitive or has characteristics. If the conversion rate is low due to the product, this is the root cause of the question. When the editor was a customer service supervisor, some stores had a large traffic, and the customer service welcomed more than 400 per day, but the store's negative reviews and dynamic scores were not ideal. When checking the customer service records, it was found that many customers reported that the quality of the products was poor. It didn't take long after receiving the product. The reason for the return and refund was basically that the product quality questions were inconsistent with the product quality questions or descriptions. The customer service also repeatedly reported to the store, but the factory was unable to make timely innovation. If your peers do better than you in this regard at this time, the conversion rate would naturally be higher than the former.

　　3. Page title:

　　The page title mainly refers to the product profile page. When introducing the product, the visual and sales logic is not good, which leads to less time for consumers to stay on the page. Because consumers cannot rule out physical products, they can only directly sense the product through the product. Therefore, whether the page is done well directly means that the product is not good. Secondly, when making product overview pages, it is necessary to give the store a color positioning, that is, the store is mainly based on the color. Once the color is determined, the entire store page must basically be opened around the entire color. It is best not to have too much and turbid colors.

　　4. Detailed description of baby

　　The buyer has a general understanding of the baby through the details of the baby. Then the next step is to highlight the baby's advantages and characteristics information, and then it must be described in detail.

　　1. Detailed information for baby

　　Let suppliers provide the baby's "personal information", just like the source, after-sales service, performance and other related information. Only by improving the baby's information can the buyer's trust be enhanced.

　　2. Collect buyer feedback

　　The buyer's reactions and questions about the baby are valuable information for the seller, because even if the seller has used the baby himself, it is impossible to find too many problems. The information collected from the buyer can improve the shortcomings of the baby, and further explore the new selling points of the baby and open up the market.

　　3. Learn from the excellent points

　　It is said that "learning until you live long", and the same goes for a store. You need to learn from your strengths and weaknesses, especially for old stores, and you need to learn even more. Learn from the advantages of excellent stores and give yourself more advantages.

　　4. Discover the brand story

　　The story of a brand can allow buyers to understand the reasons and history of the brand, establish the image of the brand, and also create a certain trust in the buyer's heart.

　　In short, a good conversion rate must be continuously optimized through many aspects, but we can try to be more careful and less routine, treat the store as its own treasure to protect it. If a problem occurs there, solve the problem in a timely manner. When each problem is solved, trust the store to do it well. If the online store decoration that ignores the connotation will definitely give the buyer a false feeling. The taste is wrong and affects the buyer's experience. Therefore, don't just focus on the appearance of the online store, the inside is indispensable.