A good product, in addition to having a large amount of traffic, must also have a good weight. I won’t talk about the importance of weight. Many sellers want to know how often the product weight is generally updated to better optimize and improve. Since you want to know so much, the editor of Kaitao will introduce it to you!
The most obvious thing is dynamic ratings, and then the points deducted are once a year.
Taobao search weight is mainly related to 5 factors:
1. Trading volume: The trading volume here is the actual trading volume. If the volume copied is too much, it will be invalid. There is no specific reference data for the specific transaction quantity, but there must be a transaction record every week or monthly. The transaction volume of the same IP is only recorded once a month, and the actual transaction price is not less than four-fifths of the product price. Under the same transaction volume, products with large transaction amounts are ranked higher than those with small transaction amounts. For example, two sellers make transactions once a week, with A trading price of 1 yuan and B trading price of 1,000, so B's product ranking is higher than A. How often does Taobao weight update?
2. Views: Promote your Taobao store through multiple channels to increase traffic, such as Taobao direct trains, blogs, forums, websites, etc.
3. Collection: At present, it is the most important factor in popularity ranking (possible), so it has also spawned many collection-making software, such as Wangbao collection elf.
4. Credit: Credit is the unchanging rule for Taobao search rankings. Whether from the perspective of buyers or rankings, credit is always the first, but its score is currently declining. All the teams who have made credit have appeared to browse collections. For new sellers, Taobao has corresponding support policies, that is, to leave a small amount of seats for new sellers.
5. Positive review rate: Whether it is short-term or long-term operation, good reviews are important to any seller. For future orders, do your own business with each order. Of course, occasional bad reviews can also be used for appropriate marketing. How often does Taobao weight update?
6. The weight of the store is originally fair. Whether to make a website link does not affect the search weight, the number of products does not affect the website weight, and the quality of the details page does not affect the search weight. Of course, the quality of the title affects the search weight. A core word that matches keywords and attributes has the right to display first, and the user experience directly affects the weight of the product, such as click rate, jump rate, stay time, collection + purchase, etc.
7. The title itself, except for the core keywords to increase the weight of attributes, other keywords do not have weight. Then what you mean is that title optimization is nonsense. Basically, I mean this, but it still has certain value. A truly useful optimization is something I did many years ago. Find keywords with less competitiveness and search for more people. When it is removed, our products have the opportunity to be in the forefront. In this way, due to the few products, our exposure rate will increase, and we will never achieve the purpose of increasing clicks. If all keywords that are not optimized around this are nonsense. Core keywords, attributes, such as dresses, 100% of merchants will add the word dress to the title. Moreover, now the data is transparent, there are few sellers and more traffic words, basically no longer there, so everyone does not need to waste time on optimizing the title, which is meaningless.
The weight of the product is very important. If you want to increase the weight, you need to use some skills. So where can you learn the skills and methods? Of course, the first choice is the Promotion Network. Here are some big names to help you solve your questions! I hope you can apply these skills to practical operations! For more content about weight, please pay attention to Promotion Network .
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