What should the store prepare for the eve of the event_Taobao Operations

　　Many businesses like to engage in various activities, because activities can not only promote continuous sales, but also bring a large amount of traffic and store fans. Therefore, doing activities is also a way for many businesses to enjoy! But before doing the event, what should I prepare to make the event go smoothly? This is particularly important. Let’s take a look at the aspects of the editor of Xuanming Network from which points to explain it!

　　1. Warehouse: The operation side connects with the warehouse inventory. Before determining the good style and reporting, it must connect with the warehouse whether the warehouse has inventory and whether the factory has inventory. This is extremely important. All inventory quantities must be accurate.

　　Secondly, estimate the amount of activities based on the intensity of the activities you report, and let the warehouse prepare enough inventory in time to avoid out of stock. And arrange the shipper during the event before the event starts.

　　2. Customer service: After the event review is approved, the customer service should be notified in a timely manner to explain the rules of gold coins activity, which can correctly and clearly guide customers to purchase activity products. And before the event starts, arrange sufficient customer service preparations for the event. This is the peak time period.

　　3. Activity preview: Online Weitao and Wangwang Group's activity notification to new and old customers, highlighting the interests of the event to attract more customers to participate in the event.

　　You can also combine the activities within your store, such as: the top 10 free orders in the event, etc. It is good to increase the intensity of the event to hedge the volume. SMS notify old customers in the store. If there are many old customers, please give priority to deleting customers with a high repurchase rate.

　　4. Operation side

　　For active inventory settings, the styles with many SKUs should be set according to the proportion of daily sales, and the styles with easy-to-selling should be set more to avoid selling them too early to affect conversion.

　　5. Preparation for art before the event

　　Changes to the main picture of the event, the main picture and copy reveal the interest points of the event, and the details page activity template activity reveals. Create a separate activity page for the event, display the products participating in the event in the store on a separate page to increase the exposure.

　　6. Preparation of product evaluation before the event

　　Product evaluation is very important for event products or flat-sale products. Product evaluation should be maintained in time. After the event is passed, you should pay more attention to the evaluation of event products.