Zhao Benshan’s daughter sells clothes on Taobao live broadcast: Dad says quality and integrity are the first priority! 【Content Marketing】

　　For Taobao Live, Qiuqiu is still a novice. How to combine her strong and professional expression, interaction with original design concepts in live broadcast is a new topic and new challenge she faces on Taobao live broadcast.

　　At 1:30 pm on August 21, Zhao Benshan’s daughter Zhao Yihan (Qiuqiu) started her debut on Taobao live broadcast on time.

　　The online live broadcast was 6 hours, with more than 150,000 viewers and 800,000 likes... For Qiuqiu, who has a halo of star second generation and 1.31 million fans on Weibo, this debut report card does not seem to be glamorous. Even she herself said she was so tired that her blood slot was empty, but behind it is more of a manifestation of her self-worth. Before the live broadcast, Zhao Benshan personally advised: "Integrity is put first, and money is put behind it."

　　800,000 likes in 6 hours, her first report card on Taobao live broadcast

　　From posting on Weibo on August 9 to pre-heating today's official debut on Taobao, Qiuqiu has been on the live broadcast for a long time, with too many expectations and too many doubts.

　　At 1:30 pm, the live broadcast began on time. The reporter opened the first focus page of Taobao live broadcast , and the link popped up with an ordinary room: simple layout, limited space, background wall with the store name "NINEBALL" as the logo, a simple hanging chair, next to it was green plants. This is Qiuqiu's live broadcast room. She and her friends took turns trying on and explaining the clothes they designed for the audience.

　　Qiuqiu, who was broadcast live at the beginning, was a little shy, didn’t say much, and there were fewer pictures. The expectation and effect of rushing into the live broadcast room to watch the live broadcast obviously cannot be equal, so that viewers kept asking which one was Qiuqiu? Where is the ball?

　　As the live broadcast progressed, there was more interaction between Qiuqiu and the audience. When an audience member asked how elastic the pants were, Qiuqiu immediately put his phone on the stool beside him, and turned around and raised his legs high. His casual side was profound. The message "Qiuqiu is so beautiful" began to flood the screen, so he forgot how elastic the pants were.

　　During the live broadcast, Qiuqiu kept singing and dancing to activate the atmosphere of the live broadcast room. The quality of the clothes was absolutely fine. She often blurted out the words that Qiuqiu also talked about her father Zhao Benshan's instructions during the live broadcast. "Dad said that quality and integrity should be put first, and money should be made later."

　　The broadcast started at 1:30 pm, and as of 7 pm, the online live broadcast was 6 hours, with 150,000 viewers and 800,000 likes. This is the first report card Qiuqiu handed over on Taobao Live.

　　"It's a very hard time to start a live Taobao broadcast for the first time."

　　Qiuqiu told reporters that doing Taobao live broadcast is completely different from entertainment live broadcast. "How big is the size suitable for wearing a height of 165, and how about the fabric?"...

　　Qiuqiu performed hard enough in the live broadcast room, constantly changing clothes, answering fan questions constantly, and not having to eat, so he kept repeating after the end, "I was so tired"!

　　Qiuqiu is honest and has started a live broadcast on Taobao for the first time. He mainly wants to let fans understand their clothing design concepts and quality through display.

　　Because it is a clothing designed by yourself, from the overall design style of the clothing to the zipper of the clothes, Qiuqiu and his partner An Jiu can tell one, two, three, and four. "Professional knowledge is not stressful for us, because the product is designed by ourselves. What we are worried about is that we are doing Taobao live broadcast for the first time. In terms of controlling speech speed and volume, we are afraid that some fans will not hear it." Qiuqiu said that there are too many things to summarize when doing Taobao live broadcast for the first time, such as because we are not familiar with it, we also need to continuously improve the overall time rhythm.

　　The influx of traffic was a surprise at first, but the questions asked by new viewers were often the questions answered earlier. "You need to repeat the answers constantly, and the same clothes have been changed several times, and it is very hard to go back and forth." Qiuqiu concluded that this requires setting up some recording tips before the broadcast starts.

　　During the live broadcast, some viewers said that most of the clothes they showed today were too personal, and hoped to design some more ordinary clothes so that more people could have a choice. Qiuqiu also answered thoughtfully: This is the first time that the new one is launched today, and they are all launched with new styles according to the original design. Now most clothes only have medium sizes. In the future, there will be more clothes with sizes, and more people-friendly clothes styles will be designed.

　　"I hope that through live broadcast , we can attract some fans who really like our products, like our quality, the focus is not on sales, but on showing our products, and have confidence in our products." Qiuqiu revealed in the live broadcast room that we can understand the customer's impression through Taobao live broadcast, such as the design is too popular, and we will also design some styles suitable for office workers in the later stage.

　　"Achieve self-worth through Taobao live broadcast"

　　For Qiuqiu, who is born in clothing design, outside the label of an internet celebrity, she has always conveyed her dream of owning her own clothing brand. In a live interview with the top ten online anchors last year, Qiuqiu told the media that one of the reasons for her live broadcast is that she hopes that one day she will let everyone know her clothing brand after becoming popular. Previously, when she participated in Hunan Satellite TV's "Everyday Upward" program, the program team specially showed the audience a white sneaker designed by Qiuqiu with the cartoon character of Uncle Benshan.

　　According to Qiuqiu, she majored in clothing operations when she was in college, and her friend An Jiu specialized in clothing design. After graduation, she and An Jiu jointly founded a clothing company and entered the popular live broadcast circle. Now, the two are taking the online store business route on Taobao. Qiuqiu is mainly responsible for the front-end promotion and image operation of the "Nine Ball" clothing brand, and friend Anjiu is the back-end supply chain and product design.

　　Looking through their Weibo posts, you can see that during the preparations of the Jiuqiu brand, she and An Jiu only slept for almost 4 or 5 hours a day, and did everything in terms of packaging logo, product design, and publicity plans. On Weibo, you can see copywriting recruiting fans to join the team from time to time: "I hope more talented young people will join in."

　　When the reporter browsed Qiuqiu's Taobao store, he found that the style of its store products is mainly street style, European and American style, and sports and leisure style, and most of its products have their own design elements.

　　As Zhao Benshan's child, "pinning father" and "Second Generation Star" became the most eye-catching tags on Qiuqiu at that time, but in fact, since he started running a company at the age of 16, Qiuqiu is now a veritable "old driver" of entrepreneurship.

　　Qiuqiu has already made it clear that he has no intention of taking over his father's class and is moving forward on the road to a strong woman in the business world through Taobao: "I do business not to make much money. As a fashion designer, if people all over the world know their brand, it would be a very fulfilling thing." Currently, Qiuqiu's team has nearly 50 people, of which 10 are responsible for warehouses and customer service, and 5 are doing design.

　　Qiuqiu said many times in an interview with reporters, "We don't want to sell many clothes through Taobao live broadcasts . We want more people to understand the clothes we design and recognize them."

　　Of course, Qiuqiu is still a novice for Taobao Live. Gu Mo, the relevant person in charge of Taobao Live, said that Qiuqiu's expertise is that she is good at live broadcast, and how to combine her strong professional expression, interactivity with original design concepts in live broadcast is a new topic and new challenge she faces in Taobao Live.

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