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How can Taobao beauty merchants build private domain traffic and earn 800,000 more per month!

2018-09-11

  In the past few months, we have been visiting various e-commerce sellers in other places. There is an important phenomenon: almost most TOP merchants are laying out WeChat backends and establishing their own private domain traffic. I asked these big guys: What is the reason that affects you starting to pay attention to the development of WeChat backend. I have sorted out and summarized several reasons for the answers I got: 1. Taobao dividends are decreasing, and it is obvious that the traffic is becoming more and more scattered;

  2. Fierce competition, more water in the market, less profit; 3. The technology is updated and iterated quickly, and the methods learned to spend a lot of money are ineffective before they are used well; 4. Traffic is getting more and more expensive; ... Do you empathize with these other issues?

  We solve problems and look at the essence. Doing business based on the platform is often easily limited to the platform. Taobao people only focus on the incremental volume and not the existing volume. The main work they do every day is to attract new products and never carefully consider the repurchase of old customers. This is the core of solving the problem. As the platform traffic is getting less and less expensive, we need to shift our focus to the repurchase business of old customers.

  Let me give you an example:

  This is one of our WeChat students who make beauty products and add customers to WeChat. There are new products recommended every week, new product activities four times a month, and a single event can sell 200,000 yuan, and a stable performance of 800,000 yuan can be shipped in a month. Taobao pays high advertising costs (S order + direct train) behind every order sold on Taobao. WeChat adds customers who have already completed the transaction, and there is no need to pay advertising fees for each transaction in the later period. Because this student made WeChat, he earned more money for 80,000 yuan per month!

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  Have you ever thought that if this beauty seller works on the WeChat channel at this development speed, adding 1,000 fans every day, he will have 300,000 fans in a year? You can PK the activity pits on the platform! Of course, not all Taobao stores are suitable for WeChat. The number of WeChat friends is limited and it is a semi-closed social tool. We can absolutely only do repurchase businesses in the WeChat ecosystem. If your Taobao store products are repurchased, then WeChat can sell the same batch of goods, such as women's clothing, snacks, skin care, cosmetics and health products...

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  If your Taobao store product repurchase is low, then you can focus on the different needs of Taobao people selling similar people on WeChat. For example, the repurchase cycle of women's bags is long. In addition to doing a good job of repurchasing old customers, can WeChat extend the other needs of fans: selling women's shoes or women's clothing and skin care products on WeChat? If you extend your thinking, you will find that WeChat has great potential. If your old customers’ repurchase traffic and referral traffic slowly replace paid traffic, will your business be difficult? Merchants that value WeChat backends are emerging like mushrooms after a rain.


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