1. Don’t be pretentious. The fundamental reason for service upgrade is that your product is not good enough. If you adjust your mindset, you are seducing consumers with second-rate or even third-rate products + first-rate services, not you are giving consumers more value.
2. Sometimes when you think about it, don’t upgrade your consumption into a brand bubble, otherwise everyone will have to finish playing.
3. Sometimes we should take a break and think carefully about how to make our products, instead of just knowing how to sell goods. User thinking is more important than hard work, because everyone works hard. Go out and see more and communicate more, so that you can create a truly good brand.
4. There are actually 3 stages in doing business:
In the first stage, what sellers sell and what buyers want is the logic of the traffic era;
The second stage is what the buyer wants and what the seller sells. This is the logic of the fan era;
In the third stage, sellers and buyers work together to create the products they want, which is the direction of our future efforts.
Merchants must have a thought: the product is not its own private property, and pay attention to the needs of fans, so that they can win-win.
5. I think an important reason why Chinese companies rarely have world-class great companies is that they lack a little open and cooperative spirit. They always think that they hold everything in their own hands and do everything themselves.
6. The domestic drama with the lowest score this year was released. I watched Teacher Huang Lei’s "Late Night Cafeteria" last night. I didn’t feel that it was too bad. I just felt that something strange was always floating, and it had nothing to do with me. This is commonly known as unearthy. This is not a problem with Wu Xin or any actor's acting skills, and there is no need to respond, but the whole plot is not a story of the Chinese.
Of course, some young people may like this kind of sturdy and bourgeoisie, but on the one hand, there are too few people like this, and on the other hand, crayfish skewers are the daily life of these people. This sturdy is just an occasional improvement in style and is not universal.
Sometimes filming TV series is quite similar to product design. If you judge the user needs incorrectly, then you will be done. No matter how excellent the marketing is, no matter whether you invite half of the entertainment industry.
7. The differentiation of young people nowadays is too serious. You never know what they will like. Maybe some people like something that explodes, some people hate it so much that they want to vomit, and some people ignore it completely. The so-called idol (or brand) is not to make everyone like it, but to find someone who likes you.
8. When the boss reaches a certain level, he is not about money, connections, and resources, but about strategic vision. You can directly hit the essence of the event and grasp the correct direction. The resources will be called by you and your connections will surround you.
9. Competition among enterprises is not just a competition of hard power, but also a competition of voice and a competition of public opinion field (consumer mind). If a company loses user favorability or is ignored, it will be over. This is also the reason why companies have to fight from time to time, and it has nothing to do with grudges or for profit only.
10. What is the meaning of film and television works? As far as commercialization is concerned, in this era of entertainment until death, passing the time is all the truth. Not so many people care too much, "Now is the era of using stars, not the era of actors."
When you scold your substitute or cut pictures, most viewers don't care.
When you hate the awkward acting of young and handsome guys, the audience doesn't care
The market decides everything, the fans and audience decides everything. This is the truth of the business society.
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