How did Taobao homepage traffic come from?_Taobao operation

　　The weight of traffic on Taobao’s homepage is relatively large, so many sellers are trying to compete for this part of the traffic, but they have not found a good way to obtain traffic on the homepage. So today I will bring an article to analyze with you what the principle of crawling homepage traffic is!

　　1. What is homepage traffic

　　What exactly does Taobao homepage traffic mean? I will directly intercept the official definition here: Taobao homepage refers to the homepage products of the Taobao client through the Taobao client. In addition to the advertising banner and daily good store products, you can directly enter the entrance of your store page or product details page. If you may like it, the entrance.

　　2. Characteristics of home page traffic

　　1. Unstable: Many times the homepage traffic suddenly rises, and there are tens of thousands of homepage traffic, without any warning. Unfortunately, the traffic that comes like this basically begins to decline the next day, and some even disappear directly. If you encounter such a problem, don’t be depressed. You can only say that this traffic does not belong to us for the time being. Another type is that the homepage traffic is slowly rising, which is the real traffic that belongs to us. This stable increase basically means that the overall weight of the store is increasing, or the shopkeeper is doing vigorous promotion.

　　2. Low conversion: You are basically guessing that you like the channel traffic on the homepage. Visitors from this channel recommend products that have been viewed recently by the tag. Regardless of whether the buyer has purchased similar products, the system will recommend them as long as they have recently browsed them. This will lead to inaccurate conversion. Although it is personalized and is recommended according to the tags you have recently browsed, this "precision" is not 100% accurate! However, I believe that in the next few years, with the improvement of technology, the transformation of the homepage will gradually improve!

　　3. Large traffic: Taobao mobile phones can be said to be a million visitors browsing every day, and they must enter the homepage of the mobile app. It just so happens that the traffic channel on the homepage is just at the lowest part of the homepage, so the traffic at this location is also tens of millions. If the image click rate is 2% and the traffic on Baby's homepage is above 5000, if the click rate is around 5%, you can imagine the traffic. Many times, it is not without traffic or low. In fact, many times, it is because the click rate on Taobao's main image is not good, so no one clicks.

      3. Home page traffic grabbing principle

　　1. Accurate positioning: Home page traffic mainly depends on accurate traffic labeling. As long as the crowd is accurate, it will be easier to be captured on the home page to display!

　　2. Popularity: No matter how accurate the crowd is, it is impossible to be recommended by the system without popularity. There are too many merchants on Taobao that have accurate crowds like us. Among these merchants, the system will give priority to recommending one of them!

　　4. How to get homepage traffic

　　1. Visitors: The products must have a certain basic basis for visitors, which is the basic popularity of the product. You can watch out for it, and you rarely see more than a dozen sales of sales displayed on it. The number of visitors requires the shopkeeper to do his own promotion and traffic. Taobao will not provide much traffic in the early stage.

　　2. Accurate traffic: This is what we mentioned earlier to do a good job of positioning. Only in this way can the system be accurately displayed to potential buyers after being captured, so that the conversions obtained will be relatively high, thereby obtaining more traffic on Taobao homepages. Otherwise, the traffic on Taobao homepages will disappear quickly due to poor data performance!

　　3. Popularity: The more popular a baby is, the easier it is to obtain homepage traffic. (Popularity includes data such as visitor, conversion, collection, car addition, stopping, etc.) Therefore, when increasing the homepage traffic, try to choose babies with click-through rates and high collection of cars. Customer service and details pages need to guide buyers to collect and add cars. In the later stage, you will continuously optimize and improve products based on baby data, and you will have the opportunity to obtain large homepage traffic!

　　4. Repurchase and evaluation: Today, Taobao pays more and more attention to whether the store can provide good services, and repurchase and evaluation can explain this very well.