Global goods sold in Hong Kong and Taiwan Tmall Double 11 tests the new retail "Age of Discovery"

During this year's Double 11 , the " Zhizheng Goods " from hundreds of merchants around the world will directly contact 30 million consumers in Hong Kong and Taiwan.   (Online report by Lao Gao Crown Club)

On October 20 , at the launch of the 2016 Tmall Double 11 Global Carnival at Kaide Pier, Alibaba Group CEO Zhang Yong announced that based on Alibaba's layout in global commercial infrastructure, Tmall will help merchants sell globally in a more convenient way in the future, thus opening up the " Era of Discovery " of new retail .

( Online report by Lao Gao Crown Club )

The first global brands to sell Hong Kong and Taiwan can be seen as a test of Tmall's comprehensive opening of global trade routes. From consumers buying globally to merchants selling globally, behind this step forward of Tmall is Alibaba's comprehensive upgrade in payment, logistics and credit systems. Through the construction and continuous upgrading of commercial infrastructure around the world, Alibaba will eventually complete the Internetization of commercial enterprises around the world.

( Online report by Lao Gao Crown Club )

Global brands sell for the first time in Hong Kong and Taiwan, Tmall's " public beta " to go overseas business  

Double 11 in 2015 was once called the " first year of Alibaba's globalization " . In this year, Tmall International alone attracted more than 7,700 brands and world-renowned retailers from 53 countries and regions , and established 16 national and regional pavilions.

Costco, a well-known chain member-based warehouse retailer in the United States, was an overseas brand that entered the mainland Chinese market through Tmall International in the early days. On Double 11 alone, it sold 100,000 cans of Kirkland nuts and 140,000 bags of dried cranberries. The performance of the Tangcun Tmall flagship store has been several times that of this Taiwanese local candy brand’s own official website, thus becoming the main channel for mainland consumers to purchase their products online across borders.

For Alibaba, overseas brands entering the mainland Chinese market through Alibaba's retail platform is just the first step in its global new retail layout.

After introducing global goods and promoting the return of overseas consumption, Tmall will launch " Globalization 2.0" on Double 11 in the 8th year - leading merchants to go overseas collectively, and the first sale in Hong Kong and Taiwan is regarded as a large-scale " public beta " with the full connection of this trade route .

This year's Double 11 includes 98,000 merchants and over 10 million good products worldwide. Among them, hundreds of Hong Kong and Taiwan or overseas brands including Costco , Metro, Macy's, Sugar Village, Deutsches, and upstairs will sell high-quality products to Hong Kong and Taiwan through the global sales model for the first time.

Costco has not opened up offline stores in Hong Kong for many years. Nougat from Taiwan has never arrived in Hong Kong through online channels. During this year's Double Eleven, Hong Kong consumers can buy nearly 300 Costco products for the first time, and can also taste the sugar village nougat that is freshly baked within 15 days.

( Online report by Lao Gao Crown Club )

In the future, Tmall will also lead domestic and foreign merchants to overseas markets and sell global goods to Southeast Asia and even the whole world.

At the same time, local e-commerce in Hong Kong and Taiwan are also being promoted. It is reported that local brands such as Watsons and Deutsche Ball have actively invested in this year's Double 11. Local consumers in Hong Kong can place orders online directly and enjoy the after-sales service provided by Deutsche Ball Hong Kong stores.

In the " new retail " business model with integration as the main theme , it will completely break the time and space barriers such as online and offline, domestic and overseas.

It is reported that during this year's Double 11 , 30 million Hong Kong and Taiwan consumers will receive Zhizheng Goods and exclusive discounts covering a wide range of categories such as beauty, maternal and infant, health products, clothing, department stores, food, electrical appliances, etc.

In order to help global merchants go overseas with Tmall, Alibaba also uses Taobao University as a carrier to carry out a global merchant cultivation strategy. The " Overseas Business CEO Double 11 Special Training Class " held in Hong Kong on October 18 is the " first overseas lesson " of this strategy , attracting many well-known overseas merchants such as Bayer Health, Catalo , Watsons , etc. to participate.

( Online report by Lao Gao Crown Club )

Hong Kong and Taiwan consumers can directly use credit cards and Octopus to pay, and the goods will arrive as early as two days.  

The attempt to sell to Hong Kong and Taiwan this time is not as simple as it seems, because it involves a comprehensive upgrade of payment, logistics and credit systems.

On Double 11 this year , Tmall upgraded and transformed the Taobao platform from the bottom layer of the product, payment flow, logistics model to the front-end display, providing a full set of solutions for overseas merchants and consumers. For the first time, the US dollar settlement model for overseas commodity transactions in mainland China can enable overseas merchants to cover multiple regional markets around the world at the same time by operating a store and using an overseas Alipay account.

Hong Kong and Taiwan consumers place orders directly at the Tmall entrance, enjoy a series of customized services such as free shipping and local returns, and receive the latest products as soon as two days.

In terms of payment experience, Tmall and Alipay have opened a brand new international cash register for Hong Kong and Taiwan users, allowing them to pay directly in local currency with credit cards and Octopus, which is most familiar to Hong Kong consumers.

In terms of logistics and distribution services, Cainiao Network's Global Order Confirmation Center ( GFC ) located in Hong Kong and Australia will serve Double 11 for the first time , and will also support the delivery of overseas goods to mainland China (mainland) and Hong Kong and Taiwan.

GFC can provide merchants with inventory preparation, picking, shipping, inventory management and other value-added services in the warehouse. At the same time, consumers can also see information such as overseas order collection, inbound and outbound, trunk flights, and transfer customs clearance in real time in logistics details, and there is no longer a need to " wait stupidly " .

( Online report by Lao Gao Crown Club )

Behind Tmall's overseas trip, the " new retail era " commercial infrastructure has begun to take shape

Behind the " Tmall Going Overseas " , the global new retail commercial infrastructure built by Alibaba has begun to take shape. It is reported that after nearly ten months of technological upgrades, global merchants can currently check the countries and regions where the product will be sold with one click, and set prices in different countries and regions based on tax policies, logistics costs and promotion policies.

   At present, Alipay has fully supported " global payment collection and global payment " , and its services cover more than 200 countries and regions around the world. Not only can Chinese consumers pay to overseas merchants, but overseas consumers can also pay to Chinese and even overseas merchants, and it also supports settlement of 18 currencies such as US dollar, euro, British pound, and Japanese yen.

In terms of funding channels, in addition to connecting to international card organizations such as Mastercard, Visa and Citi, and overseas banks, Alipay has also actively introduced local payment channels from third-party overseas, such as Ingenico in France , Boleto in Brazil and TEF in Brazil, making the entire network not only have " main artery " but also have local payment channels as " capillaries " .

It is reported that Alipay has access to local payment channels in countries and regions such as Russia, Brazil, Malaysia, Hong Kong, and Taiwan. In Hong Kong, students without bank cards want to shop on Taobao or Tmall, and can even use Octopus to make cross-border payments for Alipay.

A cross-border logistics backbone network with truly global distribution capabilities will provide logistics guarantees for " global trading " including Tmall and AliExpress on Double 11 this year. At present, Cainiao has more than 50 cross-border e-commerce logistics partners , with logistics capabilities covering 224 countries and regions, and has 110 cross-border warehouses all over the world . In terms of imports, Cainiao Network and its partners have reserved 19 imported bonded warehouses in Shanghai, Hangzhou, Ningbo, Guangzhou, Chongqing, Zhengzhou and other places, and can achieve the fastest same-day delivery of overseas goods in some domestic cities.

For cross-border e-commerce platforms such as Tmall International and Alipay Cross-border, Cainiao Network has launched the " Global Worry-free " series of products for export and import merchants this year. At present, Cainiao Wuyou Logistics has launched a number of dedicated lines for countries and regions such as Russia, Europe, South America, North America and Australia. Taking exports to Chile as an example, it took 37 days for merchants to choose to use ordinary registered small packages. Now it only takes 13 days for worries to use logistics, and the logistics timeliness has been increased by 185% . During Double 11 , the rookie opened an overseas warehouse in Madrid, Spain and will also be put into use for the first time.

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