Taobao operations must do a good job in daily maintenance of the store, and the ultimate goal is to make the store generate more conversions and bring orders. After the operation brings traffic in, converting them into orders still requires doing this work.
Buyers will have more or less doubts about the store before purchasing, because of lack of trust. In order to enhance the trust of buyers, Taobao operations must improve the credibility of the store; and to improve the credibility of the store mainly starts with products and services.
1. The quality of the product must be excellent and guaranteed.
When buying store products, the most important thing for buyers is quality; if the product quality is not up to standard, it will lead to too many bad reviews, which will affect the reputation and reputation of the store. If the buyer sees it, he will definitely leave immediately. Then Taobao operations can display the product in all aspects through short videos or details pages, and compare it with other similar products, tell buyers why they want to choose it, and attach relevant quality inspection certificates to make the product more convincing.
Therefore, Taobao operations must ensure that the product quality is excellent and provide relevant after-sales guarantees for sellers, such as unconditional refunds, compensation if quality problems occur, etc., so that the buyer can be promoted to purchase.
2. Give buyers a good shopping experience
The most important store service is customer service. Taobao operations are training customer service to let them give buyers a satisfactory reply in a timely manner, otherwise the buyer will have an unreliable impression and worry that if the after-sales problem cannot be solved, they will definitely leave.
Also, don't trick your buyers. For example, if the store event is said to be the last day, but it has not ended for a long time, the buyer will feel that they have been fooled. You are not trustworthy and will not buy in the store later. In addition, you should also make relevant preheating before the event to avoid the buyer who purchased before the event to avoid the bad impression of the store because he did not know that the price reduction of the event would cause him to have a bad impression of the store. If you can, you can give them a price difference subsidy, or give them free shipping and small gifts when you purchase next time, etc. to win back their hearts.
Taobao operations allow buyers to have a good shopping experience and have enough trust in the store. Are you still afraid that there will be fewer orders?
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