Revealing the Road to Original Brand Development 4

　　Our human society evolved from animals. If we want to survive, we must compete. There is no free lunch in the world. So have we ever thought about why Taobao is difficult to do? Can anyone tell me why Taobao is difficult to do. Many people do it? right. Brand? right. More professional? right. I heard Lao Nie say in the morning that there is a system of human resources, so Taobao also has a system. How did we do Taobao? Needless to say, everyone knows that they take the goods and put them online and sell them. Sometimes there is no photo, for example, the picture is left by the artist, and they put them on and sell them. He also sells the goods. Why is it said that Taobao has become difficult to do now? Because of a core formula, what is the core formula for Taobao operation? It is what everyone knows. Sales volume is equal to traffic × conversion rate × customer unit price. Now we deepen what formula is. We cannot say that we have been deceived by this formula, but we think about whose formula is this formula, whether it is enough for us to achieve this formula, what is the formula we do? Now we have 90% of our energy every day to pursue traffic, because the way each of us meets and greets us is how business is going recently! How many orders are there per day? We generally don’t ask how much sales are, because this thing is more sensitive, but we all like to ask the odd numbers, and the difference is to be more subtle. 90% of your energy is put here, but you don’t spend your energy on the average customer price, and the conversion rate is 10% to 20%. Let’s take a look at what you get after completing this formula. What you get is sales. We have to see where you do this. We are doing it on the platform, and you have your peers on the platform. Not only us, but if we are one, then this formula is so cool!

　　We can just get all the formulas up. In addition, if there are peers, what problems will there be? Everyone has felt that the traffic cost will become higher and higher. The conversion rate of the same product will become lower and lower. Because of the competition, your average customer price will be lower and lower. Because we have no brand, this cannot be controlled. In the end, the sales volume will become larger and larger, but it is very likely that we will not make money. Thinking of Lao Jin's sharing in the first two months, a big seller made tens of millions or hundreds of millions, but in the end he did not make much money. He gave Jack Ma 30% of the money, right? Our own energy may only be 5% to 10%. I don't know about cosmetics, but the traffic money is given to the platform, so have you ever thought about this question? Is this formula useless? He is not useless either. He is just the first