First of all, you should pay attention to a premise: whether the product can be sold well. The key decisive factor is the product itself. Writing an excellent title will increase your chances of appearing in front of consumers and will not determine your selling. So the core of this should be: give all the products in the store a chance.
Here, there are two key steps: layout keywords (match), and combining keywords. Because of the trend of fragmented distribution of Taobao traffic, it is necessary to make arrangements.
Without further ado, just enter the actual operation!
Step 1: Assign the keywords you selected
Just be lazy, just take this example. Let's assume that these words are the best words we have chosen. Here are 10 (not counting the first one). Let's assume that we have to allocate them to 2 treasures (remember, I've always said assumptions). In addition, it continues to assume that these words have been sorted by the size of competitiveness. Why are they always assumptions? Because I'm lazy!
So how to match? It is very simple. Five words with serial numbers 3, 5, 7, 9, and 11 are assigned to one treasure, and the other five words are assigned to another treasure. How do you do these 10 words to 3 babies? You can assign serial numbers 3, 6, 9, and 12 to a baby; 4, 7, 10 to a baby; 5, 8, 11 to a baby. It's simple! And so on.
Step 2: Determine the competitive long-tail keywords that are well-known.
What is a complete copy? It means what the words recommended by the business consultant look like, and you will copy them completely into the title, including the order before and after, including whether there are spaces, etc. For example, you calculate that Baby A should match the most competitive keyword: Canvas shoes female student, so the order, position, and space of each word in this word will not change.
You might have asked? No, didn’t you say before: the phrases are unordered? In other words, as a phrase, there is no effect on whether there are spaces in the middle before and after the order. That's right, it does not have any impact, but why do you need to do this? It's still very simple, because the words in the business consultant are all words that consumers have searched for. When he sees exactly the same words, isn't it very helpful for click-through rates? Exactly matched or red lettered! ! !
Have you seen it? If it matches exactly, this word will be marked with red, and it will be marked with red. Whether from a psychological point of view or from a visual point of view, is it more of a desire to click?
Step 3: Then check if there are any remaining keywords you match that can be copied completely.
The first premise is that you have put the keywords that are well-known in competitiveness, such as: female canvas shoes. Then, if you want other words to be copied completely, on the premise that this keyword cannot be moved, you have to see if there are any last three words that are "canvas shoes" or the first two words that are "student's". For example, there is a word: women with canvas shoes.
Then the combination is: a female student who pedals canvas shoes
Step 4: Next you put the remaining keywords into the title
Put the remaining keywords in the title. When putting them, pay attention to three details: First, the things you wrote before cannot move, that is, you cannot add other words to it. Don’t move the word “female student with one foot”; second, don’t pile up keywords, such as if there are already canvas shoes in the title, then don’t write another canvas shoes; third, ensure the user’s reading experience. Once you write it, you can read it and read it smoothly. This is very important.
Step 5: Improve the title
Generally speaking, after the above four steps, your title is not enough for 30 words. Based on the principle of not being wasted, you still need to improve the title at this time. Then, it takes words to perfect this title. Where do words come from? The answer is: related modifiers and related hot words.
When choosing these words, pay attention to three details: find the words you can use, don’t touch the words you copied completely, and pay attention to the consumer’s reading experience.
After you have laid out the keywords like this and wrote the title, why do you say it will be good and can give all your products the opportunity to display?
The most important thing is: because the matching long-tail keywords are different between different babies. Doing so will avoid competing with yourself.
You should pay attention to one issue here: After the above process of selecting words and grouping titles, you generally have a relatively large competitive keyword that you determine is that you bring more traffic, more weight, and better transactions! But, this is not certain!
So you should often pay attention to the transaction keywords and store entry keywords in the business consultant, and then optimize the keywords of the store accordingly. However, when optimizing, you should pay attention to not modify a lot every time, just two to three words, and then don’t modify it frequently!
Okay, the title series is over here. Let me say it again, it is suitable for novice sellers and sellers with poor store foundation. If you are TOP-level, it is not suitable. (Source: Seller Information)
Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net
EN
CN
