#Laogao E-commerce Newsletter# [June 7 E-commerce Morning Newsletter]

      Tmall Health 618 has a good start: "Become Beautiful" related products increased by 88% year-on-year; Tmall incubated "Tmall Star Selection" to strengthen celebrity live broadcast business; Meituan Takeout will launch two types of carbon accounts for merchants and consumers respectively; 1688: The impact of the epidemic has led to delayed delivery processing; Tongcheng Travel: The average price of Dragon Boat Festival air tickets in 2021 decreased by about 30% compared with the May Day...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall Health 618 has a good start: "Beautiful" related products have increased by 88% year-on-year

      According to June 5, during the good start from June 1 to 3, the health products related to Tmall Health Platform and "Beauty" increased by 88% year-on-year, while health products such as probiotics and lutein, which mainly focus on "body function regulation" increased by 74% year-on-year. Among the health products related to "beauty", products such as medical dressings that manage facial health, color contact lenses that improve appearance, and enzymes represented by body management have ushered in explosive growth. In terms of regulating body functions, categories represented by probiotics, dietary therapy, nutritional nutrition, and sugar aminos transcend traditional categories such as vitamins and have become the new consumption trend of Tmall 618 this year. (E-commerce News)

2. Tmall incubates "Tmall Star Selection" to strengthen celebrity live broadcast business

      On June 7, Alibaba's official celebrity live broadcast upgrade business "Tmall Star Selection" was officially launched. During this Tmall 618 period, Tmall Star Selection will continue to launch more than 20 star live broadcasts and more than 700 brand merchants participate. According to reports, Tmall Star Selection was born from the Tmall platform and is an official celebrity live broadcast and short video business extended based on Alibaba's live broadcast ecosystem. At present, Tmall Star Select has reached in-depth cooperation with multiple brands, including annual strategic cooperation, naming, and popular product incubation, and plans to expand brand and category increments. (Yibang Power)

3. The community group buying market in 2021 may exceed 100 billion

      According to incomplete statistics, the transaction scale of the domestic community group buying market in 2020 was 75 billion yuan, an increase of 120.58% year-on-year, and is expected to reach 104.03 billion yuan in 2021, with a growth rate of 38.7%. Tianyan Check data shows that as of May 28 this year, there were 8 financings in the community group buying track, with a financing amount of more than 26.2 billion yuan, but 95% of the financing amount was concentrated among the two old community group buying players "Xingsheng Youxuan" and "Shihuituan". (Yibang Power)

4. Internal testing of "Meituan Store" WeChat mini program

      Since March this year, Meituan has tested a mini program called "Meituan Store" on WeChat. It is currently using templates provided by WeChat stores, or in order to create self-operated e-commerce business within WeChat. (Tech Planet)

5. Meituan Takeout will launch two types of carbon accounts for merchants and consumers respectively

      According to June 6, Meituan Takeout will be launched in the near future, which is a Class 2 carbon account for merchants and consumers. Among them, takeaway merchants can enrich their environmental protection files through environmental protection measures; consumers can view carbon footprint cards through "order takeaway without tableware" and "low-carbon travel mileage". In the future, the carbon reduction conversion and redemption functions will also be launched one after another. (E-commerce News)

Cross-border newsletter

6. In the first five months, 18.6208 million cross-border e-commerce parcels exported by Alashankou were worth 257 million yuan.

      6月7日消息，乌鲁木齐海关数据显示，2021年前5月，阿拉山口出口跨境电商包裹1862.08万件、货值2.57亿元，同比分別增长28.43%、8.05%。据悉，阿拉山口口岸自2020年1月首次开展跨境电商业务以來，跨境电商包裹出口数量一直保持平稳增长态势。截至今年5月，阿拉山口口岸累计出口跨境电商包裹5703.07万件，货值10.27亿元。（电商报）

7. 1688: The impact of the epidemic has caused delay in delivery processing

      According to June 6, Alibaba China Station announced on the 4th that due to the recent escalation of domestic epidemic control, some high- and medium-risk areas cannot carry out normal logistics and distribution due to the impact of control policies. From now on, 1688.com will recommend high- and medium-risk areas: If the logistics company you currently cooperate with cannot collect, etc., it is recommended that you communicate with the buyer Wangwang in advance to negotiate the delivery time. (E-commerce News)

8. eBay: The eDIS system enables the Economic Operator information registration function

      According to June 4th, eBay today issued a notice on the launch of the EU Economic Operator information registration of the eDIS system (hereinafter referred to as the announcement). The announcement stated that starting from July 16, 2021, when products with the CE logo are sold to the EU, there will be a "Economic Operator" in the EU. Economic Operator can be a manufacturer, importer, authorized representative or logistics service provider, responsible for cooperating with the local EU government to provide relevant technical information on the product or take certain measures to the product.

      The announcement also shows that in order to meet the customs clearance requirements of the parcel in the destination country, the seller must provide Economic Operator information and bind the Economic Operator information with the parcel when transporting the above items using the SpeedPAK service. Otherwise, it may cause the goods to be unable to clear customs in the destination country, or, in more serious cases, SpeedPAK will cease to carry packages that do not provide Economic Operator information. At present, the eDIS platform has enabled the Economic Operator information registration function. Sellers can log in to the eDIS platform to enter the relevant information of the Economic Operator (name, address and phone number). (E-commerce News)

Internet news

9. The "Music Player" function is launched on the Douyin App

      Recently, Douyin launched the "Music Player" function, and some songs can be listened to the entire song, etc. Last year, Douyin tested the Douyin music player function in a small range, and it was officially launched a few months later. Currently, some songs on the Douyin music chart have added the "Listen to the Full Song (Full Version)" function. After clicking the "Listen to the Full Version" button, the user can enter the music playback interface. (Tech Planet)

10. Tongcheng Travel: The average price of Dragon Boat Festival air tickets in 2021 dropped by about 30% compared with May Day

      According to June 7, Tongcheng Travel released the "2021 Dragon Boat Festival Holiday Residents' Travel Trend Forecast Report". Dragon Boat Festival ticket booking data from Tongcheng Travel shows that the peak passenger flow during the Dragon Boat Festival at domestic civil aviation airports is expected to occur on June 11 and June 13, the day before the holiday and the day after the holiday, respectively. From the perspective of transportation prices, since the demand for long-distance travel during the Dragon Boat Festival holiday is relatively low, the average price of air tickets for Dragon Boat Festival has dropped by about 30% compared with this year's May Day holiday, with an average ticket price of about 670 yuan. The most expensive air tickets the day before the holiday, with an average price of 742.3 yuan. (Yibang Power)