According to June 28, the "Mid-Year Shopping Festival" that started from June 1 to ended on June 20 has attracted widespread attention and active participation from merchants, consumers and social media. By analyzing the transaction data, user behavior and merchant measures of this shopping festival, we can find that the retail field is showing some new trends: full integration of online and offline, rapid growth of social e-commerce, tending to balance consumption, big brands leading the consumption upgrade, and the "e-commerce effect" driving industry progress. In the era of boundless retail, it is necessary to further promote the effective integration of online and offline, continuously improve product quality and services, continuously give full play to the "e-commerce effect", and promote high-quality development.

In a blink of an eye, the mid-618 promotion has ended. How are the sellers and friends doing in this long-awaited 618 promotion? Have you all achieved the goals set in the first half of the year?

In Taobao operations, for Taobao merchants, obtaining high-quality keywords is a very important step. So what are the tips for obtaining high-quality keywords? The first step is to "guess", switch your role to the buyer, think about what you will want, and then extract and recommend the guessed results.

#Laogao E-commerce Newsletter# [June 28 E-commerce Morning News Brief] 1. Former "Ali Iron Army" star Zhou Qizhi joined G7 as the company's vice president; 2. Alibaba CEO and Cainiao Chairman Zhang Yong talked about new logistics: the future packages must be different from today; 3. Alibaba Vice President Wang Jianxun: Rural Taobao is not afraid of competing for traffic with social e-commerce; 4. NetEase Yanxuan expands offline scenarios and works with Youjia B&B to create "Self-selected HOME"...

Let me give you a metaphor for the relationship between Taobao stores and Taobao operations. In fact, Taobao is like the society where we live, and the store is equivalent to individuals. Then the position operated by Taobao is equivalent to how to make this individual live better and better under the social group. Taobao merchants also hope that their store sales will increase steadily every day. However, if you want the store to survive better, you naturally have to learn to operate Taobao.

In the past few days, WeChat Moments and WeChat group chats have been dominated by Alipay red envelope search codes. The general content is as follows