In a blink of an eye, the mid-618 promotion has ended. How are the sellers and friends doing in this long-awaited 618 promotion? Have you all achieved the goals set in the first half of the year?
As the popularity of the 618 promotional event fades, it also indicates that Taobao has passed the first half of the year, and the competition will be held in the second half of the year. We have made great efforts to compete for the Double Eleven Institute. So what we should do now is not to be happy or depressed for the results of 618. We need to cheer up and consider and plan how to do it in the second half of the year, and strive to make a lot of money on Double Eleven.
Today I will tell you how to do Taobao in the second half of this year! We all know that after 618, the most difficult month for Taobao will be celebrated, which is July, when traffic and sales have declined rapidly, which is a month that many merchants hate. So why is this cause?
Is it because buyers don’t like buying things this month? Of course not! I think it is mainly due to seasonal factors, because although July is still summer, all the clothes we should buy in summer have been bought. If we buy autumn clothes, it is too hot and it is not suitable to buy them. Moreover, the promotion has just passed, which is related to the time period, so this is a reason. So, do we do nothing in July? The answer is definitely NO!
I think the most suitable opportunity for Taobao to overtake on the curve in the year is this month. Why do you say that? The first reason is that many sellers and friends feel that all the data has declined this month, so they gave up promotion. As the number of sellers in promotion and operation decreases, our competition will become much smaller, and it will be much easier to promote new products at this time. But many friends also put forward different opinions: "The data performance of the entire industry is not good, can I promote it?"
Friends who ask this question should understand one truth: the data is only relatively reduced, not because the data is not without traffic! That's why I said this is the best opportunity. If you want to promote products at this time, the first suggestion is to make off-season products. For example, a friend who made down jackets last year asked me when was the best time to make down jackets?
I told him that July and August are the best time, and he was puzzled and said that it should be colder before it can be done. It is true that the weather is cold. Buyers and friends have started to search and buy. It is indeed easy to do, but the competition will be fierce! How confident are we to do small and medium-sized sellers who do not have resources and funds?
This is my intercepting the search and number of online products on Taobao's down jackets in recent days. In this data, we can see that in addition to the large number of online products in down jackets and the large competition, there are also many searches for derivative keywords on the back of down jackets. The key is that the number of online products is really small. Basically, just simply make a basic sales volume and then promote it casually to get a high ranking. That's why I told my friend that way, and later he succeeded because several products were launched in July. Later, due to competition, the data of several products gradually became larger, and the data of two products has always been very powerful. In fact, Taobao is not difficult to do, but we don't have many opportunities to enter, which has caused us to work hard and not do well. In fact, it is not only down jackets, but other off-season products can also be made.
The second thing I want to say is that it is really important to see the timing of entry in the second half of the year. The timing of entry here refers to when the explosion point of the main keywords in your industry is. It will become very simple to do it when the keywords explode. Just like what everyone said, pigs will fly in the wind, this theory is also applicable to Taobao, so you must pay close attention to the trends of your industry keywords in the second half of the year.
In the picture above, I took a look at the overall search of the keyword "Baby Man" last year. From the picture, we can see that the explosion point of the keyword "Baby Man" was around July, and the precise time was around July 14th. Why am I so clear?
First: I can see from the data;
Second: When I was making shoes last year, I started to soar around July, and then it started to soar on the 14th. And it was really easy to do at that time. The main factor that was easy to do was that there were indeed very few people. The second is that the industry was in a period of soaring. The products I promoted were soaring with the industry every day, and then soaring to the peak with the industry. It didn’t cost much at that time.
Why does this phenomenon occur? This comes from Taobao's search traffic allocation principle. When visitors increase sharply over a period of time, but the number of online products does not increase too much, the system will divide it according to the current online product data performance. At this time, since the number of online products is indeed too small, basically each product can be divided into this wave of traffic on Taobao. If your performance can perform better than other products at this time, you will be able to get more traffic allocated by Taobao. So I said it is the best time to do it. (A word of mouth, I have some essential forms here. If you need them, you can read my introduction at the end of the article, and there is a way to obtain them). In fact, not only are the white shoes like this, but many products will usher in the explosion of the entire industry in late July and early August. It’s just that many sellers have never taken the initiative to care about this. They are waiting for big sellers to start making it or feel that customers should buy this thing before they can do it. Generally, it is too late at this time. At this time, if you want to enter the market, you need to make more investment, and you may not be able to get the results you want. Therefore, everyone must often search and observe the data of their products, find the right entry point and make a lot of money.
If the previous ones are done, we only need to maintain our products well, and then use the time saved and money earned during this period to prepare for the subsequent product promotion. Because we are leading our peers to make some products, we can basically always lead our peers. So we just need to ensure that the pace is not messy and every step is one step ahead of our competitors. Gradually, you will find that on Double Eleven, you are not just one and a half steps ahead. Technology is important, but planning and vision are the main factors that determine the success or failure of a store.
In fact, there is no off-peak season for Taobao operations. Only when we continue to summarize, learn and apply skills well, and do not take detours, can we better operate the store and bring about continuous improvement in store sales!
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