Morning news: The second wave of Tmall 618 will be opened at 8 pm on June 15; JD Supermarket Infant and Child Dental Care White Paper: More than 40,000 new products will be launched in 2021; Douyin e-commerce will set up low prices and high purchase of cheating products; insiders said that Luo Yonghao will also broadcast live after withdrawing from the social platform; AliExpress's share in the Polish market surpasses Amazon to become the first...
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1. The second wave of Tmall 618 will be opened at 8 pm on June 15th
According to June 13, Tmall announced that the second wave of 618 will be launched at 8 pm on June 15. According to reports, on the basis of the "300-50" super discount, Tmall platform also opens large-scale coupon redemption benefits for 88VIP users. (Yibang Power)
2. More than 260,000 brands participated in Tmall 618. The fragrance pre-made vegetables camping equipment has become popular.
According to the figures released by Tmall, more than 260,000 brands participated in Tmall 618 this year, and more than 12 million active products, of which more than 3 million were new products. According to the order of Tmall 618, fragrance, perfume, pre-made dishes, camping equipment, etc. have become the new trend of Tmall 618 this year. It is reported that the second wave of Tmall 618 will start at 8 pm on June 15. (Yibang Power)
3. JD Supermarket Infant and Child Dental Care White Paper: More than 40,000 new products will be launched in 2021
On June 12, JD Supermarket, JD C2M Intelligent Manufacturing Platform and Lion King Brand jointly released the "2022 JD Infant and Child Dental Care Industry White Paper". Data shows that the growth rate of JD infant oral care sales is 4.4 times that of user growth. On JD.com, more than 40,000 new products such as toothpaste, toothbrush, tooth glue comfort, electric toothbrush, etc. will be launched in 2021, and will maintain stable growth. In the past year, the number of JD infant oral brands has increased by 11% year-on-year. In addition, the report shows that the sales growth rate of domestic brands is more than twice that of imported brands; in terms of market share, domestic brands have basically accounted for 51% of the overall share. It is understood that the main group that drives the growth of sales of infant oral products is the younger generation of consumers with Generation Z as the main body. The report shows that the sales of more than 40% of infants and children's mid-to-high-end oral care products are contributed by quality mothers, while small town mothers are more keen on domestic brand consumption and prefer mass-priced products. (E-commerce News)
4. TikTok e-commerce has set up low prices to buy cheating products starting at high prices
On June 11, TikTok e-commerce recently issued a notice on setting a low price and high starting purchase cheating. The notice shows that recent Douyin e-commerce investigations have found that some merchants have problems in attracting traffic at low prices by setting up high purchases, and some merchants have even made serious cheating behaviors such as setting up high purchases to reduce sales of goods. In this regard, the Douyin platform will carry out a special governance of "setting up low prices and high purchases to cheat". Starting from June 10, the Douyin platform will investigate and remove relevant illegal products. If the store has multiple violations or cheats are still there after the notice is issued, the platform will take illegal disposal measures such as "[Merchant - Abuse of Information Send] Implementation Rules" and "Merchant Violations Management Rules", etc., including not limited to banning goods, closure of business and rectification, and clearing of stores. There are two governance situations: the price of the product is extremely low, but the starting quantity is high, so it achieves the purpose of browsing sales or browsing orders. Some products will even obtain unfair competition by changing the product, and the nature is bad; by splitting unreasonable specifications, the product price display is lowered, and more consumers can click to buy. (E-commerce News)
Internet news
6. People familiar with the matter said that Luo Yonghao will also broadcast live streaming and sell goods after quitting the social platform.
On June 13, Luo Yonghao officially announced today that he had "left" to make friends with management and withdrew from social platforms. An insider revealed that after "retiring from the Internet", Luo Yonghao will also come to the live broadcast room to sell goods. "He will maintain the same frequency as he is now, and come to the live broadcast room to sell goods every month or weekly." Luo Yonghao said that in principle, he will not accept media interviews again in the next few years. Luo Yonghao hopes to eliminate external interference through this move and "bury himself in the research and development of next-generation smart platform products." (E-commerce News)
7. Xiaomi 618's omni-channel payment amount exceeded 10.2 billion
According to the official Weibo account of Xiaomi, as of 22:10 on June 11, Xiaomi 618's omni-channel payment amount exceeded 10.2 billion. The offline new retail system sets a number of new records. Xiaomi Home's sales increased by 47% year-on-year, order volume increased by 58% year-on-year, mobile phone sales increased by 29% year-on-year, and smart life products sales increased by 90% year-on-year. It is reported that at 8 pm on May 31, Xiaomi 618 officially started. According to the official battle report, Xiaomi 618 paid omni-channel in 3 minutes and 40 seconds, and the payment amount of omni-channel exceeded 1 billion in 14 minutes and 10 seconds, and the winning 618 started a good start. (E-commerce News)
Cross-border information
8. Jiangxi's first cross-border e-commerce return center warehouse is opened
On June 13, recently, in the cross-border e-commerce return center warehouse of Ganzhou Comprehensive Bonded Zone, more than 300 return orders were approved by Ganzhou Customs’ Ganzhou Customs’ affiliated with Nanchang Customs and were approved for re-release. This marks the official launch of the first cross-border e-commerce return center warehouse in Jiangxi Province. It is reported that the return center warehouse model is a reform and innovative measure by the customs in the field of cross-border e-commerce. It transfers the sorting, return registration and warehousing of returned goods originally carried out outside the comprehensive bonded zone to the district. Compared with the traditional model, the return center warehouse model can effectively help enterprises save warehousing and transportation costs outside the district, and at the same time improve the return turnover efficiency by nearly 30%. (E-commerce News)
9. AliExpress surpasses Amazon in the Polish market and becomes the first
June 12th news, the Polish Daily recently released data saying that among the most popular e-commerce platforms in the local area, AliExpress and local local e-commerce Allegro are leading. Among them, AliExpress ranks first in the cross-border e-commerce field. PricewaterhouseCoopers data shows that during the epidemic, the proportion of consumers who are accustomed to online purchases reached 85%. Over the past year, AliExpress has established overseas warehouses and self-pickup cabinets in Poland. It is understood that AliExpress's overseas warehouse in Rhodes, Poland can not only cover the local area, but also radiate to Eastern and Central Europe. Up to now, AliExpress’s self-built self-pickup cabinets have more than 500 sets of cabinets mainly covering 6 cities in the core of Poland. (General Administration of Customs)
10. The size of the African e-commerce market will reach US$46 billion in 2025
According to the latest research report released by consulting firm StockApps.com, the size of the African e-commerce market will reach US$46 billion by 2025. In addition, by 2024, the penetration rate of e-commerce in Africa will reach 40%. The growth of the African e-commerce industry is mainly affected by the increasing number of online shoppers. In 2017, the number of online shoppers in Africa reached 138.9 million, and is expected to increase to 519.8 million by 2024, with an annual compound growth rate of 17.9% over the seven-year period. However, in the next few years, the growth rate of e-commerce in Africa will slow down. It is expected that by 2025, the market value of African e-commerce will increase by 9% year-on-year, which is significantly slowing down compared with the year-on-year increase of 31% in 2021 (the market value reaches US$28 billion). (AMZ123)
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