E-commerce Operation_Nine Tips to Reduce Bounce Rate of E-commerce Websites

　　I have been operating in the e-commerce operation industry for 6 years. I don’t think it’s long or short. Many friends who operate e-commerce websites will come to ask me how to reduce the bounce rate of e-commerce websites. I would say a lot every time, but not many friends can really remember it, but they still don’t give up and ask once every time. So, I decided to sort out this article for the sake of one and for all, and share it with friends who run e-commerce websites. Nine tips for effectively reducing the bounce rate of e-commerce websites. Hurry up and collect it and read it again!

　　"To cure a disease, you can find the root cause of the disease before the medicine can cure the disease."

　　By analyzing the reasons for the high bounce rate of e-commerce websites, we can add analysis tools to e-commerce websites, and first recommend CNZZ statistics tool. In the CNZZ statistical tool, we can analyze and compare the bounce rates of different traffic sources, bounce rates of different interviewed pages, bounce rates of new and old visitors, bounce rates of visitors from different regions, etc., so as to obtain possible reasons for the high bounce rates.

　　You can also add Baidu statistics tools to the website, monitor several high-traffic page types, analyze heat maps, and know which places on the page have been clicked and followed by users. Whether these places can meet the needs of users and whether they are the core of what we want to show to users. This will adjust the page content and structure to improve user experience.

　　"Find the root cause and prescribe the right medicine."

　　1. Improve website opening speed

　　Most netizens will leave the access page if the page is opened for more than 3 seconds, so the opening speed of the website has a great impact on the bounce rate of the website. In addition to having a good server, the optimization of the e-commerce website itself is also very important, such as whether the website is compressed, whether the js code and css style on the page are in external call form, whether there is a streamlined code, reducing redundant code, and whether the size of a single web page is less than 200KB.

　　2. Check browser compatibility

　　Due to compatibility issues, e-commerce platform construction will encounter situations where the typesettings are incorrect or even garbled on some browsers. It is necessary to test them in time on common different browsers and browser versions. The pitfalls encountered in the early days were only checking the window version of the browser, ignoring the Apple version of the browser, and the Safari browser that comes with Apple.

　　3. Optimization of the website mobile version

　　The usage of Baidu mobile phones has exceeded that of Baidu PC version. If your e-commerce website traffic is still higher than that of mobile users, it is very likely that the mobile version of your website has not matched or optimized well, or even made a mobile version, which will be a big loss for you (except for special websites). As we all know, the ranking of Baidu's mobile phones continues the ranking of Baidu's PC, and if this part of traffic is lost because there is no mobile website that affects the experience of mobile phone users, it is really inappropriate.

　　4. Reasonable in-site links

　　Take e-commerce information websites for example. Add relevant web page links to e-commerce-related texts, display related articles, etc. Another practical tip is that the pagination in the content of the article is quite effective for submitting the website bounce rate, of course, it must be reasonable.

　　5. Clear website navigation

　　When a user comes in from search engines to search for related keywords, he may need to know more about this article. That clear navigation is very necessary for users. In addition to the main navigation of e-commerce websites, breadcrumb navigation can let users know which directory the website is in and which page they can go to.

　　6. The search function is placed in a prominent position on the website

　　If users cannot find what they want or want to learn more, a prominent search bar may dispel users' intention to leave the website.

　　7. Reduce outbound links

　　From the SEO perspective, too many outbound links are not advocated, which in a sense will disperse the weight of your own website, and too many outbound links will directly affect the bounce rate. In the actual operation process, on the one hand, we try to minimize outbound links, and on the other hand, when adding off-site links, we must select a new window to open the attributes.

　　8. Avoid pop-up ads, music or streaming videos

　　Too many pop-up advertisements are very disgusting. The most typical ones are download sites and video sites. When opening that page, it can be said that there are traps everywhere. Baidu's pomegranate algorithm is a target for the rectification of such websites. Music and streaming videos that automatically play on the page also need to be avoided, especially when accessing the mobile phone, the traffic is still very expensive. If you steal the user's traffic, it will make the user hate you.

　　9. High-quality content

　　Finale skills. With the popularity of content marketing, Baidu is also paying more and more attention to the quality of website content. The recent hurricane algorithm is specifically designed to crack down on bad link collection. Original high-quality content will become more and more important in the future. High-quality content can make users remember you and often follow you. The time spent on e-commerce websites will be longer and longer, and they will also jump to read more relevant articles. Then, if you can market in a timely and elegant manner, the higher the possibility of promoting consumption.

　　The above 9 tips are some of the experiences summarized based on the website’s bounce rate. I hope you can apply what you have learned. Only by constantly learning, summarizing and summarizing can you operate your own store well!