#Laogao E-commerce Newsletter# [March 9 E-commerce Morning News]

      #Laogao E-commerce Newsletter# [March 9 E-commerce Morning News] Latest News : Gome held an online live broadcast conference for the "Heiwu" promotion in Beijing; Koala Haigou released the "authentic traceability journey" plan; Baidu merchant reputation will be completely stopped and offline on April 2...

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E-commerce newsletter

1. Taobao launches a "revival of old things": the average daily sales of spittoons increased by nearly 27 times year-on-year

      According to reports on March 8, the average daily sales of spittoons on Taobao increased by nearly 27 times compared with the same period last month, and the main consumer groups were born in the 1995s and 2000s. In addition to spittoons, nostalgic old items such as enamel jars, flower blooming wealth sheets, Lei Feng hats, Jiefang shoes, pocket watches, etc. have been bought by this young man on Taobao’s hot list, setting off a "trend revival of old things". Data shows that on the eve of the March 8th Festival, the average daily sales of old-fashioned kerosene lamps increased by 6 times compared with daily life. After being popular with idols, the double-happy enamel jar made of the same material as the spittoon became the most down-to-earth star style. (E-commerce News)

2. Gome held a live broadcast conference for the "Black Army" promotion in Beijing

      March 8th news, at 2:00 this afternoon, Gome held a live online broadcast conference on "Hi Five Haewu·Happy Upgrade" in Beijing. It is reported that from March 1 to 16, Gome’s “Black Wu” promotion will be launched, and the new entertainment selling, entertainment buying and sharing of the “Zheng Happy” APP will meet users. During the press conference, the live broadcast program list covering all categories was released for the first time; the upgraded "grab-fighting-ZAO" and sharing new gameplay, entertainment marketing activities such as grabbing Moutai, smashing golden eggs, and Jiujiu members were also announced one by one. In addition, the press conference was held in the form of online live broadcasts, simultaneously on accounts such as "Zhen Happy" APP, video account, Weibo, First Financial APP, Douyin, etc., attracting hundreds of thousands of people to watch online. (E-commerce News)

3. Midea and Pinduoduo signed a strategic cooperation agreement

      March 8th news, today, Midea Group and Pinduoduo signed a strategic cooperation agreement in Shanghai, and the two parties will further deepen cooperation in the field of smart cleaning. Midea and Pinduoduo will jointly launch customized washing machines that meet consumer needs, with a total volume of more than 1 million units; at the same time, the sales target of Midea and Little Swan washing machines in Pinduoduo is set at 2 billion yuan. On March 15, Pinduoduo will launch the "Midea Super Brand Day" event, providing special subsidies for Midea's entire category of products, and will also open activities such as "Midea Theme Ten Thousand People Group". (E-commerce News)

4. TikTok releases women's data report: 13.2 million women directly earn income through TikTok

      36Kr learned that today, the "2021 Douyin Women's Data Report" released by Douyin shows that in the past year, Douyin female users have released 21.35 million love videos, and 53.06 million videos have recorded the moments of their hard work. 13.2 million women directly earned income from the platform. Data shows that female users of Douyin searched 73.67 million excavator-related content, of which 29.43 million were searched for children's excavator toys. On average, 318,000 women post selfies every day, and then delete them silently. 2.01 million female users posted fitness videos, running, iron lifting, boxing, etc. are all their favorite sports. (36Kr)

Cross-border newsletter

5. Amazon Fire TV expands live TV function and adds Alexa support

      Amazon is adding new features to its Fire TV platform, integrating several new services including Xumo and its own IMDb TV and Amazon News app into its live feature suite. The company also said it plans to add Plex soon. (Cross-border knowledge)

6. Koala Haigou releases the “authentic traceability journey” plan

      On March 8, the E-commerce Daily learned that in order to allow consumers to trace the origin and production process of goods more intuitively, on March 5, Koala Haigo released the "Genuine Tracement Journey" plan, and jointly organized 100 international brands to open an exclusive traceability journey of 30 black cards around the world.

      It is reported that the leading brands in the industry such as maternal and infant, food, alcohol, health products, etc. that participate in the "Genuine Traceability Journey" plan are mainly composed of leading brands in the industry. The first global origin tour destinations include Dutch ranch, Spanish Centennial Winery, Chile Centennial Winery, Malaysian Durian Base, Japanese Coffee Manor, and some domestic origins, such as wineries in the Sichuan-Gui Line production area, grassland ranch, etc.

      In addition, at the press conference, Koala Haigou also joined hands with 100 brands to establish a "authentic product alliance" to ensure authentic products through "brand authorization, official direct procurement", "full-link traceability" and other models. Previously, Koala Haigou also introduced blockchain traceability technology, and all self-operated products have exclusive "ID cards" and one product and one code.

      It is understood that since the upgrade of member e-commerce, Koala Haizhuang has been constantly surprised by members through treasure buyers and selected strategies. Koala Haigo has launched a global treasure buyer group in November last year, and continues to bring a sense of magic to users through overseas direct purchases. For example, during Black Friday, treasures such as whiskey were excavated with 4 million treasures; during Double 12, treasure buyers matched with magical "strange bags" to allow users to bid farewell to the old year with new "expectations". (E-commerce News)

7. 78% of American brands sell products on Amazon

      According to Yien.com, recently, the brand optimization smart platform Feedvisor released its third annual brand survey report.

      The report shows that among the 1,000 U.S. brands participating in the survey, 78% of brands currently sell products on Amazon, up from 55% in the previous year; 88% of brands are using Amazon’s advertising platform for marketing, up 21% from the previous year; 59% of brands spend more than $60,000 on Amazon advertising every month, an increase from 38% in the previous year. (Cross-border knowledge)

8. Tmall International: Platform products should be published strictly in accordance with relevant category release specifications

      On March 8, the E-commerce Daily learned that Tmall International issued a Tmall International product quality standard industry-related qualification announcement (hereinafter referred to as the announcement).

      The announcement stated that in order to protect the legitimate rights and interests of consumers, standardize the market environment, and ensure the quality of Tmall International platform products, Tmall International has made it clear that when publishing platform products, they should be released strictly in accordance with the relevant category release specifications, and the products must meet the relevant qualification requirements. These rules will be announced on March 8, 2021 and will come into effect on March 15, 2021.

      The announcement shows that the uploaded "Commodity Quality Qualification" products include health foods, maternal and infant nutritional products, baby supplementary foods, infant milk powder, pet food, etc. The uploaded "Commodity Quality Qualification" category includes relevant leaf categories under health food/dietary nutritional supplements, all leaf categories under traditional nourishing nutritional supplements, all leaf categories under milk powder/complementary food/nutritional supplements/snacks, related leaf categories under pet/pet food and supplies, etc.

      In addition, merchants should ensure that the product released meets the product quality specifications of Tmall International Platform, and provide qualification certificates or authoritative third-party inspection reports with qualification content that meet the above standards. If merchants violate the provisions on product quality specifications in the "Tmall International Product Release Standards", Tmall International will remove its illegal products. At the same time, the platform will conduct random inspections of its products in accordance with the "General Principles for the Sampling of Tmall International Products". The merchants will impose penalties on the goods that are not in compliance with the quality requirements according to the severity of the circumstances. (E-commerce News)

Internet news

9. Baidu merchant reputation will be completely suspended and offline on April 2

      On March 8, Baidu Merchant Reputation Official recently announced that due to the adjustment of Baidu Merchant Reputation Business, the Baidu Merchant Reputation Web Page (i.e. koubei.baidu.com) will be completely stopped and offline from April 2, 2021. The official said that the site will no longer provide merchant word-of-mouth content and services by then. At the same time, remind users and merchants of this website to back up important content published on this website as soon as possible. After the server is closed, this page will be inaccessible. Currently, the page has shown "This website cannot be accessed". (E-commerce News)

10. News says Gap is considering selling its business in China due to poor sales

      Gap is considering potential options including selling its Chinese business to adjust its operations in China, people familiar with the matter said. Gap is working with a consultant to research various options and engage with potential buyers to assess acquisition interest, people familiar with the matter said. The relevant consultations are still in their early stages and the company may also decide to retain this business. (Bloomberg)