With the continuous development of the Internet economy, the e-commerce industry has also developed greatly. Opening a Taobao store is also basic. Before opening a Taobao store, we must choose the category products to be sold, so that we can better plan for the store. Now the competition on Taobao is getting fiercer. If you still think that popular products have more advantages, then you are wrong. After all, everyone thinks like you, and they all make popular products. It is difficult for small and medium-sized sellers to have a way out. So now you open a store on Taobao, you might as well consider unpopular categories.
First of all, because there are fewer sellers in unpopular categories, the competition is relatively less large, and it is easier to occupy a little share on Taobao. However, there are tips for choosing products from Taobao’s unpopular categories :
1) High average customer price. The average customer price is higher, so the buyers are relatively high-quality; and this will also lead to higher profits, so there is no need to worry about making money if you have low sales;
2) Great demand. Don’t think that the market demand for unpopular products is relatively small. Some are just unpopular on Taobao, but the actual demand is very large. If you find unpopular products with relatively few Taobao and high market demand, you will definitely be able to occupy the market quickly;
3) There are no off-peak seasons. For categories such as clothing, the off-peak seasons are more obvious; if it is used to make unpopular products, it will be difficult for the store to continue. It is also best not to have seasonality, because whenever the season changes, you have to recreate the hot products, which is unrealistic for unpopular products;
4) The consumption cycle is short. The short consumption cycle means that buyers need to purchase repeatedly in a short period of time. In this way, there is no need to worry about constantly attracting new buyers. Moreover, the store weight will be increased by repurchasing old customers and better maintaining sales.
In summary, you can consider these unpopular products:
1. Adult products
The adult products market is not saturated yet, and it is also an unpopular product. Its future market and demand will also be very large, and its profits are high, and you can make about 50 yuan by 100 yuan.
2. Glasses
Glasses are originally a profitable industry, with profits ranging from several times to dozens of times. At present, the glasses industry on Taobao is not saturated, and now the population of myopia in my country is increasing, and the demand for reading glasses and sunglasses is increasing, so it is worth a try.
3. Medical drugs
Needless to say, everyone is clear about the market demand for medical drugs, but if you want to open such Taobao stores, you need professional qualification review, so few people pass it. If you pass, then your profit will be more than popular products.
So now if you still think about opening a Taobao store, don’t just think about making popular products. Their competition is too great; if you do unpopular categories and choose the right product, it may develop better and make more money than those popular categories that open stores at the same time; you have already occupied a certain share in unpopular categories, and they may still be hovering on the edge of popular categories. So the cold-eye category is worth a try!
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