【Taobao Operation】How to extract Taobao search keywords

　　In Taobao operations, for Taobao merchants, obtaining high-quality keywords is a very important step. So what are the tips for obtaining high-quality keywords? The first step is to "guess", switch your role to the buyer, think about what you will want, and then extract and recommend the guessed results. So are there other ways to extract appropriate keywords? If you are not very clear, don't worry. We have compiled some dry goods and take a look at our sharing below.

　　This "guess" process can be divided into three stages:

　　Stage 1: Match words

　　So, what is the basis for Taobao to "guess"? Taobao is actually not "guessing". Its search system will accumulate users' keyword search behavior and conduct probability statistics. It may be from the past 30 days or the past year. For example, Taobao's search system conducted a probability statistical analysis of the keyword "Apple" for users to search for the keyword "Apple", and found that in the past year, almost all users searched for Apple, they clicked on the phone "Apple", rather than the kind of fruit we ate.

　　In this way, when a user searches for "Apple", Taobao's search system will guess that the user also wants an "Apple" mobile phone, so as to recommend the Apple mobile phone to the user instead of the apple fruit we eat.

　　Phase 2: Assign categories

　　Next, Taobao will match the extracted products in category. For example, when searching for "cat", there are categories such as "network equipment" and "pet area". Taobao will give priority to displaying the categories in the red box, because Taobao displays a total of 4,004 products, so the treasures in the pink box will not be displayed.

　　As for the relationship between reputation points and quantity limits, if your store has different categories, then calculating quantity limits is not an addition method. Instead, each category is calculated separately according to the number specified in the category.

　　Stage 3: Taobao’s personalized search

　　The personalized search that Taobao pursues is to judge what kind of treasures the user will tend to want in this search based on the traces left by the buyer when he goes online (such as: what kind of treasures he has bought, what kind of goods he has put into the shopping cart, what kind of treasures he has collected, etc.). Personalized searches currently have achieved good results in terms of price, gender, brand, hobbies, region, etc. For buyers, Taobao’s personalized search can make them more efficiently find the products they need; for sellers, they no longer need to spend too much energy on optimizing the search itself, and more attention should be placed on users and on products.

　　Secondly, the classification of products is also a huge project. How to define whether a product is cheap or beautiful or has a higher grade? Is a piece of clothing suitable for wearing during office hours or on weekends? The positioning of a product also requires consideration of its use scenario. At present, positioning for these different dimensions will be completed through cooperation between merchants and platform parties.

　　Therefore, personalized search is an interactive process. In the process of integrating personalized elements, Taobao also hopes that more buyers will participate. If a highly loyal customer is willing to describe his or her consumption habits and is willing to help the platform optimize the search rules, that is the best way. The higher the user's participation, the better the personalization will be implemented.

　　For example, when everyone is playing on Weibo, everyone sees different pages. Your page displays the content you customized, and the information you see is what you want to see. The same is true for personalized search. It also hopes to achieve efficient information results through linkage between buyers and sellers and the platform, so that consumers can have a better shopping experience.

　　From the above three points, we can summarize that the selection of baby title keywords is crucial for Taobao search engines. Therefore, after everyone has the right keywords, they also need to use some skills to combine Taobao titles to achieve the best results!