Let me give you a metaphor for the relationship between Taobao stores and Taobao operations. In fact, Taobao is like the society where we live, and the store is equivalent to individuals. Then the position operated by Taobao is equivalent to how to make this individual live better and better under the social group. Taobao merchants also hope that their store sales will increase steadily every day. However, if you want the store to survive better, you naturally have to learn to operate Taobao.
Everything that Taobao operates is based on traffic and transactions, and there are many people who are in close contact with him first, such as understanding the advantages of his peers, comparing the disadvantages of his competitors, how to maintain old customers, how to obtain more natural searches, if they stand out from the same product, etc. Many people who are just starting to do Taobao will say that the early stage of Taobao operation is not a shua order. Actually, it is not. Shua orders are not effective and will cause a person to lose their operational capabilities. So what is the key point of Taobao operation? How should we operate new products to obtain more traffic?
1. Always remember that you sell goods on Taobao
In fact, the problem that most people in Taobao operations make is that they consider too many principles and treat themselves as technicians, which leads to their thinking logic being particularly confusing. In fact, what you need to think about is that you are operating, not technology, what you need to think about is who can sell the product to and who will buy your goods.
Once the target population is determined, you need to think about what keywords these customers will search for. After all, 40% of transactions come from keyword searches. The title keyword is best for the core transaction word to be extended-tail words. The core transaction word includes words that customers search for more productive products, and the long-tail words can also target more precise customers.
2. Taobao operation to grasp old customers
Whether Taobao’s operation is successful depends on the fact that the old customers are not maintaining it properly. If you want to better keep these customers, you can build a customer base, allow these customers to interact on WeChat, and you can notify customers in a timely manner if there are activities. In addition, customers can be classified well, so as to better distinguish customer needs and recommend products in a targeted manner.
3. Taobao operation further increases traffic with the help of marketing tools
The first two steps have basically achieved basic sales, and it is necessary to further increase sales, such as the premium of the express train crowd, gold coin position, direct train keywords, main picture creativity.
Have you learned the above 3 Taobao operation thinking? In fact, Taobao operation is not as difficult as we imagined. In fact, we only need to learn, practice, and analyze. Taobao operation can also be done well, so it will be natural for the store to be done well.
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