Many Taobao sellers have encountered such problems. The store has a lot of visitors, but the conversion rate is not high. What is the reason? How to improve the conversion rate of Taobao store?

#Laogao E-commerce Newsletter# [February 22 E-commerce Evening News] 1. Tmall ushers in new features: select "On the Day/Next Day" products of Cainiao Alliance; 2. #2017 E-commerce Death List# is released; 3. A man's express delivery of 120,000 thousand-year Song porcelain is damaged, express delivery: no insured price, only 1,000 yuan is compensated; 4. Taobao will clear out the easily confusing brands, and Lizhi Daphne and others were named; 5. The Ministry of Education praised Jack Ma for setting up the rural teacher award.

In recent years, with the popularity of TV series, major brands have quietly invested their goals in TV series, which can be said to be a very smart brand marketing strategy. For example, the popular "Ode to Joy" last year was inserted in Vipshop's advertisements. Recently, with the strong dominance of the big IP drama "Three Lives Three Worlds Ten Miles of Peach Blossoms" in the screen, a wave of "the whole nation's watching dramas" has set off, and the ratings are also high. How could major advertising owners miss the excellent opportunity to implant advertisements in such a popular TV series?

Due to the hot sales of many brands on the market, many counterfeit brands have emerged one after another, such as "Chanai", "Wangzi Milk", and "Boutique Hengyuanxiang". These "counterfeit brands" or "brand variant words" shock consumers, but also cause more trouble to regular brand merchants.

#Laogao E-commerce Newsletter# [February 22 E-commerce Morning News] 1. High risk! A courier order knows your family information; 2. A courier born in the 1995s picked up a million yuan and the owner was still: he was very nervous and scared; 3. The 240 orders prohibited entry of goods are destroyed, and overseas shopping can be fined 5,000 yuan for violations; 4. Consumers are not allowed to buy clothes online, and the platform will exempt the store from compensation; 5. Dong Mingzhu: Gree employees must live in two bedrooms and one living room, I will pay the money!

Many sellers will promote products through daily special offers, hoping to create sales and drive traffic on daily special offers. However, what many sellers don’t understand is that they clearly register according to the daily special offer rules, so why can’t they pass the review? So, what are the reasons why the daily special offer fails?