In recent years, with the popularity of TV series, major brands have quietly invested their goals in TV series, which can be said to be a very smart brand marketing strategy. For example, the popular "Ode to Joy" last year was inserted in Vipshop's advertisements. Recently, with the strong dominance of the big IP drama "Three Lives Three Worlds Ten Miles of Peach Blossoms" in the screen, a wave of "the whole nation's watching dramas" has set off, and the ratings are also high. How could major advertising owners miss the excellent opportunity to implant advertisements in such a popular TV series?
Let’s take a look at what advertisements are cleverly implanted in "Three Lives Three Worlds".
Peach Blossoms: made by God Zheyan on the Ten Mile Peach Forest. Whether it is the Qingqiu fox or the dragon clan in the sky, it is better to eat this. Fans of the original work may still have the impression that there is an immortal wine in the book called "Peach Blossom Drunkenness". It is actually available on Tmall. It is really a good intention!
Mogujie: I wonder if the audience has noticed that there are three big characters engraved on the big stone behind Bai Qian - "Mushroom Collection". Why not Mogujie? Some netizens joked that it might be that the sponsorship was not given enough, so there was a "e" missing. The explanation given by Sister Fengjiu! In ancient times, "street" was called "gathering", and there was no one else to explain this.
Yiyezi: Yiyezi has always appeared at a high rate now, whether it is variety shows or film and television dramas, it can be seen that it is particularly important to enhance brand awareness. Holding a small green bottle in hand, the three big words "One Leaf" come into view.
Baicaowei: Bai Qianyehua took Ali on the important plot of visiting the world on the birthday. I believe that the audience who have watched this episode have a very deep impression of Baicaowei. Baicaowei can be called "all the attention". In the market, a hawker shouting "Baicaowei Nuts" attracted the attention of Xiaotiansun Ali, and the three of them lingered in front of Baicaowei Nuts for a long time. In fact, in the previous episodes, Baicaowei Nuts have always had a high sense of existence, and it is not inconsistent.
Obviously, this kind of "live" advertising that can lead to active consumption behavior is what advertisers like to like.
For the food industry, food safety and quality are still the top priority of brand concerns. Entertainment marketing is only truly effective for brands with excellent product quality. Successful advertising implantation is not only about improving brand awareness and achieving promotional purposes. As an industry leader, Baicaowei has always been well aware of this type of entertainment marketing. Just like this collaboration with the TV series "Three Lives Three Worlds Ten Miles of Peach Blossoms", Baicaowei also launched a craftsmanship-made food "Peach Blossom Heart·glutinous Rice Tuanzi".
Inserting food advertisements in TV series has a natural advantage compared to other categories. It is necessary to increase popularity through entertainment marketing. Inserting advertisements in TV series can achieve mutual win-win results to a certain extent. It is very important to identify the correct way and platform of brand marketing. The advertising implantation in "Three Lives Three Worlds Ten Miles of Peach Blossoms" can be regarded as textbook-level, which impresses you but is not inconsistent.
Thank you for your attention and support to Laogao Crown Club . Please indicate the source for reprinting by Xuanming Network www.shxuanming.net
EN
CN
