Many Taobao sellers have encountered such problems. The store has a lot of visitors, but the conversion rate is not high. What is the reason? How to improve the conversion rate of Taobao store?
The store has a large number of visitors, which means that the store is optimized well, while the final conversion rate is small, which only means that there is no ideal treasure for customers. How to meet the needs of customers depends on how our sellers do it. If we want to improve store conversion rate, we generally analyze it from the following aspects:
1. Age range of store transactions and unsold transactions
When analyzing store data, pay attention to the age group of store transactions and unsold transactions, and clarify which age group the store is mainly targeted for. For example, the store’s products are clearly positioned for people under the age of 18-30, but people aged 41-50 can also wear them. This creates a problem. When the main search groups aged 18-25, they will see such products when they come in, and their conversion rate will not be much higher. So here we can basically determine that the big reason for the low store conversion rate is the vague store style. Only when the store has a clear positioning can the target people be clarified.
2. Areas to which the visitor group belongs
Regions are very important, and buyers shop according to their own needs, so we must consider issues such as regional weather. For example, Beijing has a serious smog, so protective products such as selling masks can lock the target population in Beijing and other areas. Also, due to climate reasons, the weather in southern regions such as Guangdong is hotter than in the central and northern regions. Therefore, when operating spring products, you should also trade summer products, such as the second one, half price, and the short-sleeved products are linked to prepare for summer.
III. Promotional activities
Take the daily special offer as an example. We all know that people in this type of activity basically eat grapes and don’t spit out grape skins. If you want these people to make a deal, the in-store marketing must be done well in order to promote their deal. Generally speaking, activities like daily special offers are preferred by many customers, so doing well in-store marketing is also a way to increase conversion rates.
Through the above analysis, we can understand that in order to improve the conversion rate of this store, we must improve the product style, layout summer products, try to do some promotional methods, pay traffic to correct crowd data, etc. The freezing is not a day long. If you want to build a good Taobao store, you must be down-to-earth step by step, and it will naturally be better after a long time.
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