Why can't the review of special prices be passed every day?

　　Many sellers will promote products through daily special offers, hoping to create sales and drive traffic on daily special offers. However, what many sellers don’t understand is that they clearly register according to the daily special offer rules, so why can’t they pass the review? So, what are the reasons why the daily special offer fails, and what are the factors that affect these reasons? Let’s take a look at the reasons for this!

　　First of all, let’s talk about the requirements for store special offers every day

　　1. Store opening time ≥90 days

　　2. Seller credit points: Samsung to five diamonds

　　3. The store DSR is not less than 4.7 points

　　4. The minimum number of products in the store is 10

　　5. Has joined Taobao's consumer protection service and the balance of consumer protection deposit is ≥1,000 yuan, you need to join the "7-day no-reason return and exchange" service

　　6. If you have serious violations, you will be deducted 0 points. If you have no counterfeit sales (if you have 0 points for counterfeit sales, you will not be able to register). If you have generally deducted points for violations, you will be less than 12 points.

　　7. Sellers who are punished for false transactions are permanently prohibited from participating in the event.

　　8. The number of successful refunds in manual intervention in the past month shall not exceed 0.1% of the number of store transactions, or the number of transactions shall not exceed 6 (digital sellers shall not exceed 4).

　　Requirements for store products

　　1. Physical baby transactions ≥90%

　　2. The activity price is lower than the lowest auction price in the last 30 days, and the product must not have a range of prices.

　　3. Registered products must be free shipping nationwide (except Hong Kong, Macao and Taiwan)

　　4. Baby inventory is inconsistent with registered inventory

　　5. Product inventory: 50 pieces or more

　　6. The minimum sales volume of registered products is 10

　　7. The registered product pictures are 480*480 pixels, the pictures within 1M are clear, the theme is clear and beautiful, no stretching and deformation, no splicing, no watermark, no logo, no text information, only supports JPG format, the background of the picture is white background, solid color or light color, no psoriasis or watermark, no more than two models.

　　8. The background image of the resource location of the Taobao home page must be white. Sellers for clothing categories should be advised not to exceed two models in the pictures you sign up for.

　　9. Food products need to have QS qualifications or Chinese characters or verb marks; beauty products need to comply with the "New Beauty Regulations" or have verb marks

　　10. Baby title needs to be added [Daily Special Offer]

　　The above description is only the basic requirements for registering for daily special offers. In addition to the above basic conditions, there are some objective factors that affect registration, such as:

　　False price discount: Increase the original price and then give discounts. The price of the registration event is the same as the promotional price in the store. When there are many types of babies, the product you registered for is not proportional to the product price. There is no advantage in price comparison across the entire network, or the product you registered for has an extremely low price sales record.

　　The comprehensive ranking is not high: How to define the comprehensive ranking? Taobao will evaluate the baby's various scoring factors within 30 days and organize the registered merchants to form a comprehensive ranking. The main factors that lead to low comprehensive rankings are divided into two parts - store weight and registration product weight.

　　Why was the violation found during the review?

　　It is especially important to pay attention to during the event review. Many of the cases were found during the review because the store did some illegal things during this period, such as false transactions, counterfeit transactions, pirated products, repeated distribution, etc. Therefore, sellers must strictly abide by Taobao rules.

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