As competition in the e-commerce industry becomes increasingly fierce, although e-commerce platform sales continue to grow, the trend is already slowing down. At this time, e-commerce bosses need to do a good job in e-commerce product experience, in addition to working hard on e-commerce products. E-commerce operations are no longer labor-intensive industries. What we need more in the cruel competitive environment are elite soldiers. So how can you get into e-commerce operations with courage?

The emergence of thousands of people and faces has a great impact on the distribution of traffic. Each user will be labeled with different labels, and the same is true for products and stores. Between crowd labels, product labels and store labels, the system fully exerts the functionality of thousands of people.

At the beginning of the business, for every seller, there seem to be countless standards that can be used to measure the development of their own store. So are we really going to track each tracked parameter, or are there so many, especially effective, and representative parameters that can play a well-known role? In this article, we will share some common and effective indicators for you to solve such doubts.

Jinguan Club [March 20 E-commerce Morning News Brief] 1. Express real names will be fully covered. The current real name rate has reached 83%; 2. Alipay Japanese version encounters a "reef", and the startup time will be postponed; 3. Taobao homepage entrance has reached 12 delivery cities; 4. Xiaomi's latest valuation should exceed US$80 billion; 5. A self-driving car hit someone and died, Uber announced the suspension of testing of autonomous vehicles; 6. Xinshixiang responded that it was blocked: the punishment is not appropriate and the content itself is worth paying.

#Laogao E-commerce News# [E-commerce Evening News on March 19] 1. Alibaba invested $2 billion in Southeast Asian e-commerce platform Lazada; 2. Hema entered adult products and officially launched the "Hermon" channel; 3. Wal-Mart apologized: The product sign listed Taiwan as a "country" and was negligent in employee; 4. iQiyi updated its prospectus: It is expected to raise a maximum of US$2.73 billion on IPO on March 29; 5. After entering takeaway, Didi plans to raise 10 billion yuan in the industry and worry that the subsidy war will reignite; 6. The industry structure tends to stabilize. Many Chinese video websites plan to go public overseas...

According to media reports, in order to benchmark Pinduoduo's special offer purchases, Taobao launched an app called Taobao Special Offer Edition. This app has been launched in major app stores. It is reported that Taobao Special Price Edition mainly takes the low-price route, and with the advantages of the Taobao platform, it mainly provides small and low-priced product purchase services.