How to learn how to strengthen labels in the store_Presentative Network

　　The emergence of thousands of people and faces has a great impact on the distribution of traffic. Each user will be labeled with different labels, and the same is true for products and stores. Between crowd labels, product labels and store labels, the system fully exerts the functionality of thousands of people.

　　Search engines will allocate traffic based on the matching degree of crowd labels, product labels and store labels. If the store labels are accurate enough, the more traffic you match, the more accurate you will match. The corresponding high-conversion data will be obtained, which will further strengthen the store’s label. In this way, traffic-conversion-precision label-traffic-conversion will form a virtuous high-quality cycle.

　　Taoke is influencing volume, and there is no natural traffic in the first few years of the industry. Why?

　　When you are a Taobao customer, you will drive traffic. The traffic is all low-priced. It will also disrupt your original store labels. The crowd, products, and stores are not on the same level. Will the data in all aspects be good? Moreover, this part of the traffic is paid traffic. In addition, the traffic flow of your direct train is too high, and the payment proportion will be much higher than the free traffic proportion. This structure is an unhealthy state and cannot bring about natural traffic. Therefore, Taoke can have it, but don’t have more. Just lay a basic sales foundation for later conversions.

　　The importance of the accuracy of labels is not the case. If your store’s labels are chaotic, if you want traffic, you need to pay attention to adjusting operations.

　　Strengthen labels through direct train

　　Only accurate traffic can bring accurate and highly unified labels. Whether traffic is introduced accurately depends on the layout of keywords. Therefore, when selecting keywords, you need to understand the main search terms of your baby, check the main search terms of visitors entering the store, do a good job in store positioning, and combine the baby's attributes, the preliminary operation has been mainly accurate long-tail words. As the keywords you are driving traffic, these traffic can bring good accurate traffic, and are the most suitable for the current traffic of your store, and have a direct impact on the store label. Only after the weight is established can there be better label keywords to use, gradually increase and expand, and this will lead to a virtuous cycle.

　　In response to the strengthening of store labels, when operating this express train, the keyword is one point, and the delivery of crowds is also the focus. Those high-quality groups: visitors who put them in the shopping cart, visitors who have collected the goods in the store, visitors who have purchased the goods in the store, visitors who have browsed unpurchased, etc. must operate. The premium setting is carried out according to the store traffic situation, identify the crowd, attract accurate visitor traffic, and further strengthen the chaotic label.

　　Don’t miss any way to make the store label accurate, promote the directed bus, and use this directional tool well in the later stage. We can use this to increase the targeted population. One thing to note is that when the weight of the previous option is not very good and the data is unstable, do not open the target, because the store has no foundation, and opening the targeted will slow down the pace of improvement.

　　If you want to know whether your label is accurate or not, you mainly need to look at the conversion rate. Comparing and analyzing it with the industry conversion rate, it means that the store conversion rate is very low, which means that the label is inaccurate.

　　Strengthen store tags by optimizing promotion titles

　　In addition to the enhancement of payment, let’s talk about how to save money and do it at the same time to achieve the popularity of the results. That is title optimization. A high-quality title introduces accurate traffic to improve the conversion of the store. The corresponding weight will drive weight. If the weight is good, the accurate traffic will be more, and the label will be further strengthened to form a cycle.

　　Strengthen labels through repurchase of old customers

　　Old customers themselves have a clear population label. If old customers go back and continue to buy your products, then this reinforcement effect will be much better than a new customer. The more repurchased the old customers, it means that the buyer recognizes the products of our store. This part of the traffic is also focused on. You can appropriately send some coupons to old customers. The higher the conversion of the old customers, the higher the merchant’s reputation level, the higher the label weight will be. The more accurate the label, the more the corresponding natural traffic will be obtained.

　　The amount of natural traffic is, on the one hand, the quality of the weight, and on the other hand, the accuracy of the store label. After the label is well marked, traffic is needed to attract multiple channels. In addition to the commonly used direct trains, smart drills, and old customers, they can report to Taobao activities, such as Taobao purchases and Juhuasuan. These activities have relatively high-quality traffic, and the traffic drainage effect is still good, so the label will not be messy.