How to stand out in e-commerce operations_Xuanming Network

　　As competition in the e-commerce industry becomes increasingly fierce, although e-commerce platform sales continue to grow, the trend is already slowing down. At this time, e-commerce bosses need to do a good job in e-commerce product experience, in addition to working hard on e-commerce products. E-commerce operations are no longer labor-intensive industries. What we need more in the cruel competitive environment are elite soldiers. So how can you get into e-commerce operations with courage?

　　First, e-commerce operations should not appear as a "post"

　　Operation has become a standard position on many e-commerce platforms. But do you think it exists just as a "post"? Obviously not. We need to look at e-commerce operations as a value. We usually say that the function of operation is to charge products from 1 to 10, so operation is actually the magnifying glass of the product. It not only maintains and operates the product, but also is an important force in promoting the product to develop forward. Therefore, operation, products, and R&D are grasshoppers on the same rope. No matter who lacks products, they cannot play with them. This is its value.

　　Second, e-commerce operations need to understand data analysis

　　Operation is actually a very professional position and has very high requirements for practitioners' knowledge system. Do you think that if you can write a few articles and sell some products online, you can become an operation? This is obviously far from enough. If you want to optimize your operational capabilities, you also need to understand data analysis. Excellent operation personnel will understand a funnel theory.

　　Mr. Caitou once talked to many e-commerce operators that most of them may not care about the existence of these data, and may not even be willing to contact them. I don’t know the specific reason, but I know that every promotion in operation and every online and offline activity will generate data. Data cannot directly affect product sales. But you can sort out a conversion funnel based on the data of each buried point, making your activities more effective and moving next time. Therefore, learning is very important for everyone who operates e-commerce. What they fear most is lack of ability and are unwilling to take the initiative to learn. This means that they can only keep following the low-end route.

　　Third, operators need to understand product design more

　　A very awesome product manager once told me that if you want to ride a bicycle well, you must also know how to build a bicycle. Similarly, when we operate our products, we also need to know the logic and design process of the products. For example, when a product-not understanding the operation, he may spend 3S time imitating a title; but for a product-understanding operation, he may spend 3 hours studying the value, thinking, logic and other ins and outs of the title, so that he will learn a method. Next time, you may be able to write a title for others to imitate next time. This is the difference.

　　Although the e-commerce industry is in a red ocean, as the competition becomes increasingly fierce, an operation that understands products, knows data, and sees the future clearly can stand out from the numerous operational army and become the leader of the times.