#Laogao E-commerce Newsletter# [November 16 E-commerce Evening News]

Evening information: Douyin e-commerce announced the rules for the Double 12 Good Goods Carnival Season; Taocai suspended Guizhou regional services; ZTO Express announced that the daily delivery volume exceeded 100 million pieces on the 15th; Cainiao announced that the plan to expand its warehousing network in Southeast Asia; Lazada: As much as 14% of cross-border merchants on Double 11 compared with this year's 9.9 sales...

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E-commerce newsletter

1. Douyin e-commerce announces the rules for the Double 12 Good Goods Carnival Season

According to November 16, Douyin E-commerce announced the rules for the Double 12 Good Goods Carnival Season event today. The special gameplay of this event includes short video task competitions for goods, live broadcast rooms for good things, and live broadcast tasks competitions. Among them, the reward for the short video task competition for selling goods is to successfully register for short video creators. During the task cycle, they can complete the GMV goals of each task level by publishing short videos with topic #Tiktok Double 12 Good Product Carnival Season and hanging shopping carts. That is, they have the opportunity to obtain traffic rewards. The rewards are distributed in the form of Qianchuan coupons and the actual achievement of short video payment GMV as the ranking basis. (E-commerce News)

2. Skecher's total online sales exceeded 1.2 billion yuan and increased by more than 20%

On the Tmall platform, the sales of "Skechers Sports Flagship Store" increased by 23%, ranking sixth in the sports shoes and clothing industry; the sales of "Skechers Children's Shoe Flagship Store" increased by 38%, ranking among the top three in the industry; the "Skechers Men's Shoe Flagship Store" and "Skechers Women's Shoe Flagship Store" ranked third and ninth in the rankings. Among them, sales of shoes and boots increased by 53% year-on-year, ranking second in the men's and women's shoes industry; sales of children's products increased by 101% year-on-year, ranking third in the children's shoes industry; sales of sports products increased by 89% year-on-year, ranking eighth in the footwear industry. On the Vipshop platform, overall sales increased by 72% year-on-year. (E-commerce News)

3. Taocai suspends Guizhou regional services

On November 16, Taocai issued an announcement to regional merchants in Guizhou, saying that "we should avoid service barriers caused by interconnection barriers, and decide to digitally upgrade the Guizhou service system and suspend Guizhou regional services from today." An insider of Taocai revealed that the suspension of Guizhou business does not mean that Taocai's business has failed. Now it is a key node for Taocai's rapid development. The above-mentioned person said that Taocai's suspension of Guizhou business this time was affected to a certain extent by the disconnection of WeChat's ecological environment. (E-commerce News)

4. Cut off the three-party link between Youzan and Mojiu in Kuaishou e-commerce live broadcast room

The Youzan platform operation team has issued an announcement earlier that due to the change in the content of the cooperation agreement between Youzan and Kuaishou, the promotion method of Youzan products Kuaishou platform has been adjusted to: From 24:00 on November 15, Youzan's links will not be available for small yellow cars in the Kuaishou live broadcast room. This adjustment will only affect the live broadcast link scenarios of Kuaishou e-commerce promotion. Youzan's product links can still be promoted on Kuaishou through short videos, personal homepages, and store pages, and consumers can place orders normally to purchase. (E-commerce News)

Internet news

5. ZTO Express announced that the daily delivery volume exceeded 100 million pieces on the 15th

On November 16, the second wave of delivery peak of Double 11 is approaching. On November 16, ZTO announced that the daily delivery volume on the 15th exceeded 100 million pieces, and the company reached the service capacity of 100 million pieces per day in the four links of collection, operation, transportation and delivery. It is reported that at 13:45 on November 1, ZTO was the first to announce that the order volume exceeded 100 million orders, 3 hours and 2 minutes ahead of last year. At around 0:20 on November 1, Zhang Xiuyun from Pucao Village, Damian Town, Longquanyi District, Chengdu City, Sichuan Province received a box of tissues for online shopping for Double 11. The shipping place for this tissue comes from Zhongtong Express’s Yuncang in Longquanyi District, Chengdu, and has also become Zhongtong’s first order for Double 11 express delivery to enter the village this year. (E-commerce News)

6. Meituan released "2021 Silver Economic Food Consumption Insights"

On November 16, Meituan released the "2021 Silver Economy "Food" Consumption Insight". The top 10 consumption categories of middle-aged and elderly people are local dishes, snacks, fast food, hot pot, bread and desserts, beverage stores, buffets, barbecue, special dishes, fish fresh, and food health care. Data shows that the proportion of meals for multiple people in the catering orders of middle-aged and elderly people is relatively low, while food orders for one person account for 63%, and meals for 2-4 people also account for 33% of the consumption ratio. (E-commerce News)

Cross-border newsletter

7. The second largest supermarket chain in the UK, Senbaoli, plans to open a market using Amazon's unmanned cash register technology

On November 16, the second largest supermarket chain in the UK, Sonboli plans to open an unmanned cash register market in London later this month using Amazon personnel tracking camera systems. This is the first customer outside the United States that has known to apply Amazon Unmanned Convenience Store Amazon Go technology. There are about 24 small Amazon Go companies in the United States today and 6 in the London area. (E-commerce News)

8. Cainiao announced plans to expand warehousing network in Southeast Asia

On November 16, Cainiao announced last week its plan to expand its warehousing network in Southeast Asia, and plans to establish a smart warehouse network called cHubs in Vietnam, Indonesia, Malaysia and Singapore, covering an area of ​​nearly 2.5 million square meters. Cainiao said the epidemic has put many companies in turmoil and accelerated the online consumption boom in Southeast Asia, which expanded by nearly 600% between 2016 and 2020. (E-commerce News)

9. Lazada: As many as 14% of cross-border merchants on Double 11 compared with this year's 9.9 sales

On November 16, the latest data from Southeast Asia's flagship e-commerce platform Lazada shows that Chinese merchants participating in the platform's cross-border merchant growth incentive project broke out in 11.11, and as many as 14% of cross-border merchants doubled their sales compared with this year's Lazada's 9.9 promotion. Among them, the overall sales of cross-border merchants in the electronic product accessories category increased by more than 20 times compared with 9.9, and it surged by 150 times compared with weekdays. Data from Lazada's cross-border business shows that this year's 11.11 sports camera sales increased by 500% compared with this year's 9.9 major promotion, and the camping category increased by 100%. Among them, the well-known camping brand NatureHike's sales exceeded 9.9 on Lazada's 11.11 this year. (E-commerce News)

10. eBay Canada expands sneaker certification service to the US market

According to reports on November 16, it was reported that eBay Canada's authentic sneaker certification service was only open to consumers in the country. Starting November 10, U.S. buyers can purchase certified sneakers from Canadian sellers, including brand new and used ones.

Currently, eBay covers the second section of the shipping process from the certification center to a destination anywhere in the United States or Canada. Buyers in the United States will be responsible for any taxes or duties they purchase. (E-commerce News)