Intime internal revolution revealed: encourage shop assistants to open stores on WeChat to start businesses

On September 1, Yibang Power Network recently learned that Intime Business is trying a breakthrough management and operation method, encouraging offline physical store clerks to start businesses internally, and realize the Internetization of Intime's retail sector through WeChat opening.

According to people familiar with the matter, unlike the independent operation of Intime Network before, Intime implemented the internal entrepreneurship plan implemented this time mainly revolves around Intime Commercial's existing resources and organizational structure. Behind the clerk’s opening of a store on WeChat, Intime, as a product supplier, provides strong support.

The person said that given that the technical interface has been connected with offline, in theory, the clerk can operate all the products on the entire online and offline platform of Intime on WeChat.

"In this way, Intime has become a legion of sales for all employees, and each employee may be an independent media or platform. This is a decentralized business logic." The above-mentioned person said that Intime currently regards this internal entrepreneurship project as a bold attempt in the mobile field, and it is also a new exploration of O2O as a traditional retail format.

According to Yibang Power Network, at the mobile e-commerce conference held in Chengdu, Wu Yu, general manager of Intime Business Information Management Department, pointed out that under the background of mobile Internet, the reactions of all systems have undergone qualitative changes, and each store has opened a self-media account including WeChat. “Unified management, but each store will maintain its own characteristics.”

Yibang Power Network noticed that Intime has added a "mini silver" custom menu to its WeChat official accounts in various local stores. Sales staff can upload products directly under the mini silver and open a WeChat store. Taking Yintai Beijing Dahongmen Store as an example, its mini silver includes shops opened by counter personnel of various brands such as Jack Jones, New Balance, and Yageo in the name of the store.

Yintai Beijing Dahongmen Store WeChat public account WeChat store of New Balance and Yageo

The shops that have already started to operate independently in Xiaodian

Another Intime WeChat subscription account "Like Intime", it launched the "Xiaodian" module, which contains some personal stores opened by Intime Department Store clerks in Anhui, Wenzhou, Zhejiang and other places.

However, citing information from insiders, the product page for all employees has only been online for only one month. Intime has no intention of promoting the opening of WeChat stores on a large scale, but it is only carried out in some physical stores, including Hangzhou Intime, there is no pilot program. As for whether it can be fully spliced ​​with the original plan after the final run, it is still difficult to determine at this stage.

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