Taobao operation and operation are five steps to teach you from zero sales to popular products!

　　Today I will talk to you down-to-earth about how the store starts from scratch. Many people, especially some novices, are actually quite vague about Taobao's operation process. When most people do it, they cannot continue to do the Taobao operation process scientifically. Often, after doing this, you forget the next step.

　　Let's look at the following example:

　　You can check out this store. We have kept the specific content confidential.

　　A typical novice store, not to mention the low reputation of the store (this affects customer transactions to a certain extent, but the impact on Taobao weight is not very big, and many star-rated stores can still obtain higher rankings). But even so, if conditions permit, it is important to improve the credibility of the entire store. Diamonds will definitely not be able to make customers pay for it.

　　But this is not the point. The point is that he doesn’t know what to do next in this store, and he can’t find a scientific operating system.

　　Baby uploads, title combination is completed, page description is completed. Then I don't know how to operate later. I believe that many novices are confused about this. This article uses such a simple case to discuss with you what the Taobao operation system is and how to do this system!

　　If you can't even figure out this basic logic, it's that blind people touch elephants. Even success is accidental, not inevitable. Today I want to teach everyone to make success inevitable!

　　Let's start from the beginning.

　　The first step in the scientific operation process of the store is to position the store in advance.

　　I believe many people have not noticed this point, right, it is the store positioning. Many people are more blind when opening Taobao, they do whatever others do, or many people don’t know what to do. If this is the case, it is difficult to win without a clear goal without analyzing the industry, the opponents, and the strengths and weaknesses.

　　Of course, if you just want to open a store to do experiments and have fun, that's another matter. I believe that most people open Taobao or Tmall to make money, so they need to be treated with caution.

　　The second step of store scientific operation is keyword layout and Taobao SEO.

　　This is the next key point that everyone needs to do, which is to choose keywords. Everyone knows that if we do the fierce industry of women's clothing, then if we directly use words like women's clothing, we will definitely not be able to play with them. Then you should be downgraded and choose a keyword that is not competitive, such as college-style women's clothing. Focusing on a smaller category is easy to do, with high competition from the beginning and the probability of failure is very high.

　　After selecting keywords, you must do a good job in the preliminary work of Taobao SEO, mainly selecting key titles, optimizing categories, setting up and down time, and optimizing attributes.

　　These things are the most basic work. If these work is not done well, it will be very difficult to rank well in the future. Therefore, everyone must not take it for granted, but need to pay attention to every link. We must despise the strategy and pay enough attention to it tactically. Details determine success or failure!

　　The third step of the store’s scientific operation process is to optimize the baby’s details page.

　　In fact, the optimization of the details page is a systematic project. After all, it is related to the conversion rate, and the conversion rate needs to be continuously adjusted to be improved. But this does not mean that there is no need to optimize the details page in the early stage. I think the details page optimization must be well laid out before the baby is released. In the early stage, we mainly refer to the competitor's page and then summarize and refine it to find our own characteristics. Of course, this statement is very general. There are many opportunities for learning now, and I can explain it in detail to you. You can learn it, and you are welcome to discuss it with me.

　　The conversion rate of the baby is mainly about baby description, authoritative endorsement, customer witness, and sales display, so it is a continuous cycle. If you want to do a good job, you must optimize the details page and enrich the details page for a long time!

　　The fourth step of the store’s scientific operation process is to create a hot product spiral.

　　To put it bluntly, the 7-day spiral theory is to create a hit product according to the spiral model, which is in line with Taobao's "temperament". A spiral rise is actually an overall rise, but sometimes it decreases slightly. . . This is also very important. We must simulate this process when operating.

　　When doing Taobao well, it can be said that there are very few people who don’t buy it unless it is a fan economy store that has fans. Most stores need to operate according to the conventional methods, to put it bluntly, it is just a brush. I still encourage everyone to make some brushes in the early stage, but the product must be passed and not affect the score, otherwise it will be difficult to be sustainable later.

　　All marketing is the result of planning, which is an irrefutable truth in marketing. If you naively think that doing Taobao is just a treasure and wait for customers honestly, then the market will abandon you ruthlessly! (Original author of this article: Seller's Information - Zimo, please keep it if you reprint it)

　　The fifth step of the store’s scientific operation process is maintenance.

　　The baby is done, and it is said that it is difficult to adjust everyone, so there must be customers who are dissatisfied; sometimes it is not just that customers are dissatisfied, but some are also competitive attacks on peers, so the problem of bad reviews needs to be solved by everyone. So I have always advocated that everyone has excellent products, and that there will be no major problems in the product itself.

　　Regarding later maintenance, it is mainly a public relations maintenance, including both positive and negative aspects.

　　Positive maintenance mainly includes guiding customers' positive reviews, retaining evaluations, and even intercepting evaluation texts to place them on the baby's details page; while negative reviews are mainly handled by medium and bad reviews. Generally, as long as we handle it properly, if we are not maliciously probing trouble, we can solve it through communication.

　　Service attitude is really important. If you want the store to run better, these after-sales maintenance must be the focus.

　　The above five steps summarize the conclusions drawn from a large number of successful cases, hoping to attract your attention; if you feel confused, you must refer to the 5 steps I gave in actual operations to compare where there are any mistakes, so that success can become inevitable. (Source: Seller Information)

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