How to promote low-priced babies on the express train?

　　How to promote low-priced babies on the express train? Open Taobao and we can see that low-priced babies are basically the big trend on Taobao, but it is just low-priced, and the quality is not good, and it will lose repeat customers. If a low-priced baby of good quality is promoted, the sales of this baby will definitely soar. So the question is, how should we promote low-priced babies on the express train?

　　The following are five direct train promotion suggestions obtained by Laogao E-commerce editor combining experience and knowledge from various aspects. I hope it can be helpful to everyone.

　　1. Choosing is very important

　　At this time, there is no need to spend too much effort on promoting the winter model, so you can start preparing to promote the spring model. The store is taking the route of low-priced women's shoes, so my request to him is:

　　1. Make a preliminary choice on the website provided by the manufacturer first. If you don’t have the same model that sells well online, please do not;

　　2. The price is between 10-30 yuan;

　　3. Finally, go to the spot to see the quality of the styles, don’t you want to be too bad.

　　A good product can be said to be the soul of the store, so you must not fool things up when choosing a model, but you must do it well.

　　2. Optimize the details page

　　The test model uses a direct train, and puts new product promotion posters and matching packages on the baby details page of the main traffic model to better utilize traffic. Moreover, the baby who decides to recommend it must also be used in the details page. You can use the manufacturer's pictures appropriately, but you cannot use them all. After prevention, the product will rise, and others will lower the price to imitate you and steal your pictures.

　　3. Utilization of direct trains

　　Here are a few tips for promoting using the express train:

　　1. High premium and low bid

　　We can increase the price of custom people, and we can set the custom people by referring to the visitor analysis of the business consultant. When setting, one element can be separated, which will be clearer and more obvious at that time. At the same time, we must lower the bid for keywords.

　　2. When promoting, we need to consider some regional climate issues. Some places are still very cold, but we are promoting spring models. Therefore, we must combine the regional climate and remove some areas, and only refer to areas with suitable climates. In the process of screening areas, we need to go to the express bus report to see which areas that are not effective should be removed, and we can also sort them out from the cost or production.

　　3. Keyword optimization

　　Lower ppc by increasing click-through rate and filtering keywords.

　　There are several ways to improve the click-through rate. 1. Optimize creativity (pictures and titles, you can test the pictures with different pictures with the same title, otherwise, test the title.) 2. Optimize keywords (precisely match the keywords with low click-through rate, and wait next week to see if the click-through rate is still so low, and you can delete it). 3. Mobile production is good, and the mobile ratio can be increased. (Note that it is burned)

　　Tips for filtering keywords: You can remove the bad words by one cycle per week, and then add some new words. The new words should be marked well. After the next week, you will obviously see which new words are good and which are bad. You can repeat this action.

　　4. Look at the store

　　After all, the express train still needs to serve the entire store. After the style is up, check whether the store’s natural traffic has also increased and whether the conversion can also keep up. If the traffic grows, the conversion will not decline. As long as the express train increases investment, it will be easy to increase the weight of the baby, and the free traffic will also increase rapidly. As soon as some shops come up, they quickly drive the natural traffic of the entire store. When the data of two or more babies are similar in the direct train, choose based on the data in the store. Which baby in the store has good data, mainly invest money in which one. When looking at the data, we mainly look at the number of visitors and the order conversion rate. Then click on the sales analysis of single product analysis to see if the traffic of this baby is showing an upward trend.

　　5. Continue to choose

　　For a good store, it is best not to rely on only one model to maintain the store, otherwise the blow to the store will be fatal when an accident occurs in the main promotion model. You must keep the new product continuously, look at the Taobao backend data and select potential styles to promote it. Sometimes good potential models will replace our original main promotion model. Check out the store’s backend every week, and it’s seven days a cycle. According to the conversion rate, if the data is good, put it into the express train to test the model.

　　Step 6 Actively report activities

　　Now on Taobao platform, you will hold events from time to time. You cannot miss holidays on average. Participating in events can accumulate more sales for your baby in a short time.

　　In short, when we first started the store, choosing models is the most important part. Maybe it took a longer time to choose models, so we must patiently do this part. When there is no traffic in the store, the express train can bring traffic to show your products, so the use of the express train is essential. A good style has come up and becomes the main promotional style. You cannot relax when driving traffic to the entire store. You must continue to find potential products to keep developing the store.

　　The above is how to promote low-priced babies on express trains introduced to you by Laogao E-commerce editor. Express trains are also considered as an operation aspect and plays a very important role in Taobao. New sellers should learn to make good use of express trains, which will be of great help to the growth of the store.

　　Thank you for your attention and support to Laogao Crown Club . Please indicate the source for reprinting by Xuanming Network www.shxuanming.net