Looking at the battle for social e-commerce traffic from Huang Yiqing's "job-hopping" today's headlines

　　Weibo is the next step...

　　The news of Huang Yiqing fighting against Ma Su has long become the headlines of major media. Anything that has happened can attract tens of thousands of netizens to watch and discuss.

　　This seems to be a topic of nutritional deficiency after-dinner conversation, but for social media, there is a huge traffic dividend hidden behind it.

　　The reason for the matter

　　Toutiao is a news and information app similar to Weibo. It currently has 500 million registered users and 230 million monthly active users. It is a startup company known as a "dark horse" level and has long had friction with Weibo.

　　While Huang Yiqing continued to fight with Ma Su on Weibo, the Weibo official banned Huang Yiqing's Weibo. In desperation, Huang Yiqing switched to platforms such as "Yin Broadcasting" and "Toutiao" to continue to speak out.

　　Traffic battle

　　At this time, Huang Yiqing was a "mobile hot spot". Weibo did not want the situation to expand, but unexpectedly, Huang Yiqing would post on today's headlines.

　　Sure enough, as soon as he reached the Toutiao, Huang Yiqing's 8 posts had a view of over 10 million, and he gained more than 300,000 fans in just one day. Many netizens downloaded Toutiao for Huang Yiqing.

　　This wave of fan economy made Weibo regret it, and Huang Yiqing's Weibo account was unblocked that day. Some netizens commented: Sina Weibo is just a company, but it always treats itself as a relevant department...

　　Therefore, this seems to be a strife in the entertainment industry, but in fact it triggered a game between the two big shots. So, does this matter have any impact on the e-commerce field?

　　Social e-commerce

　　With the rise of new retail concepts in 2017, the integration of social e-commerce and new retail may become the hottest sales model in the future. Social e-commerce relies heavily on social platforms.

　　If you find a social platform with stable traffic and good growth, it will be very powerful for merchants. For example, Taobao live broadcast, Kuaishou short video, etc.

　　Toutiao and Weibo are both very powerful social platforms, and both parties have their own advertising strategies. This time, Huang Yiqing's "job-hopping" has brought considerable influence to Toutiao, and also made merchants realize the huge traffic of Toutiao.

　　Conclusion: In this Internet era, any large-scale communication has certain commercial value. Sina Weibo has suffered a lot this time. Not only has it not ended in any benefits, but it has caused competitors to develop a wave and cannot express its hardships.

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