#Laogao E-commerce Newsletter# [E-commerce Evening News on March 19]_Presentative Network

　　#Laogao E-commerce News# [E-commerce Evening News on March 19] 1. Alibaba invested $2 billion in Southeast Asian e-commerce platform Lazada; 2. Hema entered adult products and officially launched the "Hermon" channel; 3. Wal-Mart apologized: The product sign listed Taiwan as a "country" and was negligent in employee; 4. iQiyi updated its prospectus: It is expected to raise a maximum of US$2.73 billion on IPO on March 29; 5. After entering takeaway, Didi plans to raise 10 billion yuan in the industry and worry that the subsidy war will reignite; 6. The industry structure tends to stabilize. Many Chinese video websites plan to go public overseas...

　　E-commerce newsletter:

　　1. Alibaba invests in Southeast Asian e-commerce platform Lazada for US$2 billion

　　On March 19, Beijing time, according to Alibaba's news website alizila, Alibaba will add $2 billion to Lazada, a well-known Southeast Asian e-commerce platform, for business expansion; Peng Lei will take over Lazada's CEO position, and former CEO Bittner will take over as senior consultant. (Source: Chuangyebang)

　　2. Hema enters adult products and officially launches the "Heermon" channel

　　Hema announced that the adult products channel Haermon has been launched. Shanghai users can already buy about 700 adult products through the Hema App, of which more than 50 can achieve "30-minute must-get". Data shows that 40-49 years old are the main people who buy adult products, and women are becoming more and more obvious, and the average average customer unit price is much higher than that of men! (Source: Weibo)

　　3. Walmart apologizes: Product sign lists Taiwan as "country" and employee negligence

　　On the afternoon of March 16, a netizen @动威六威六威六威六威六威六威六威六威六威六威六威六威六威六威六威六威六威六� Walmart China's official Weibo issued an apology statement at 23:30 pm on the 16th, saying that the cause of the incident was "some employees of the local store were negligent in their work and listed individual product signs as 'country' on Taiwan." Walmart has immediately ordered the store to correct its mistakes immediately and reiterated its consistent position of respecting and supporting China's sovereignty and territorial integrity. (Source: Global Network)

Walmart apologizes: Product sign lists Taiwan as "country" and employee negligence

　　Internet Information

　　4. iQIYI updated its prospectus: It is expected to raise up to US$2.73 billion on March 29

　　On March 19, iQiyi submitted an updated F-1 prospectus to the U.S. Securities and Exchange Commission (SEC) yesterday. The prospectus shows that iQiyi has started roadshows for its IPO and is expected to land on Nasdaq on March 29.

　　The prospectus shows that iQiyi currently expects the IPO issue price range of US$17 to US$19 per ADS share, and plans to sell 125,000,000 ADS shares. If the underwriter exercises the over-allotment rights, the total number of shares sold will reach 143,750,000 ADS shares, and the total financing will reach a maximum of US$2.73 billion. (Source: Geek.com)

　　5. More than 50 million Facebook user information was leaked

　　A data analytics company has obtained information from up to 50 million users of the US social media "Facebook" without authorization to design software to predict and influence voters. British and American media reported on the 17th that the company was once employed by the campaign of US President Donald Trump and the "Brexit" camp that promoted Britain to leave the European Union's referendum.

　　Cambridge Analytica was accused of being "bent on integrity" by Facebook, and the company immediately issued a statement denied "doing wrong things." (Source: Beichen.com)

　　6. After entering the takeaway market, Didi plans to raise 10 billion yuan in the industry and worry that the subsidy war will reignite

　　Didi is going to raise funds again. Bond information of the Shanghai Stock Exchange shows that the special plan for CITIC Securities-Didi’s [N] period CP asset-backed special plan has been accepted, with the update date of March 16. The plan issuance amount is 10 billion yuan. The issuer Dirun (Tianjin) Technology Co., Ltd. is a wholly-owned subsidiary of Didi Chuxing.

　　It is worth noting that the financing has been reported less than half a month since Didi recruits riders and enters takeaway. Because of this, most industry insiders speculate that the financing may be related to Didi's takeaway business that will be officially launched in April, and may set off another round of subsidy war. (Source: Daily Economic News)

　　7. WeChat: Xinshixiang violates the rules for promoting courses through multi-layer commissions and other methods

　　Regarding the fact that Xinshixiang has been blocked in the circle of friends today and the sharing page has been blocked, the WeChat team issued an announcement stating that Xinshixiang has promoted online courses through multiple commissions and other methods, which violated the rules of the WeChat platform. At present, the WeChat team has imposed penalties on the relevant official accounts. (Source: Sina Technology)

　　Xinshixiang promotes courses through multi-layer commissions and other methods, violates the rules. 8. TikTok launches new slogan to "record a better life" and emphasizes the universality of products.

　　On March 19th, TikTok released a new slogan "Recording a Better Life". It is understood that Douyin will launch the "Better Life" plan in 2018 based on the keyword "recording a better life". Regarding this brand upgrade, Wang Xiaowei, the head of Douyin's product, explained that Douyin's early users came from young people born in the 1990s and 1995s in first- and second-tier cities, but from the product level, Douyin is actually more universal. (Source: Tencent Technology)

　　9. The industry structure tends to stabilize. Many Chinese video websites plan to go public overseas.

　　China's online video industry has recently set off a small climax of overseas listing. It is reported that iQiyi, Bilibili, and Huya Live have submitted listing applications to the US Securities and Exchange Commission respectively. There are other reports that the live broadcast platform Yingke plans to IPO in Hong Kong this year, and another live broadcast website Douyu also revealed that it is preparing for an IPO in Hong Kong.

　　Among many online video websites, iQiyi is well-known for its overseas IPO scale. The latest news shows that iQiyi sets an IPO price range of US$17-19, with a financing scale of US$2.125-2.375 billion, and Bilibili’s well-known financing scale of approximately US$600 million. 2005 was called the first year of China's video industry, and video websites emerged one after another around this year. Around 2010, video websites began to achieve IPOs one after another, and Chinese online video companies represented by Youku and Tudou have landed on the Nasdaq in the United States. (Source: Global Network)

　　Cross-border e-commerce

　　10. Amazon's charging standards are major adjustments and commissions are reduced in multiple categories

　　According to the latest news from foreign media, Amazon's vigorous development of Indian station charging standards will undergo major adjustments, and the commissions of sellers of multiple categories will be significantly lowered, and the new policy will take effect on April 19. Amazon India Station has made major adjustments, with commissions for multiple categories lowered by as much as 70%, while some categories have been raised by 50% (Source: Yibang Power)

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