Taobao also tweets the price version of Pinduoduo to intercept Pinduoduo_Taobao operation

　　According to media reports, in order to benchmark Pinduoduo's special offer purchases, Taobao launched an app called Taobao Special Offer Edition. This app has been launched in major app stores. It is reported that Taobao Special Price Edition mainly takes the low-price route, and with the advantages of the Taobao platform, it mainly provides small and low-priced product purchase services.

　　Judging from the official product introduction, Taobao Special Price Edition is a shopping artifact that earns red envelopes, providing lower-priced and cost-effective product recommendations. New users can register quickly, and inviting newcomers can also receive rewards. At the same time, intimate payment and interactive gameplay are also launched.

　　Open the Taobao Special Edition App and we can see that its key promotional version is free shipping for 9.9 yuan, which is difficult to find on Taobao at present.

　　Transforming from "consumption upgrade" to "consumption grading" is the key development trend of Taobao platform in 2018. Today's mobile Taobao operation strategy is "thousands of people and thousands of faces", which significantly increases the residence time of each user, but this also makes the era of low-priced and popular products in the early years gone by forever.

　　Taobao has been "de-hit" in the past few years, and recently it seems that it has realized the threat of Pinduoduo. Industry insiders speculate that the launch of Taobao's special price version is to intercept Pinduoduo.

　　Users can quickly log in to Taobao’s special price version through Alipay and Taobao, or register and log in with their mobile phone number. Interested friends can go to the app store to download and experience it.