#Laogao E-commerce Newsletter# [E-commerce Morning News on December 29]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 29] 1. Estee Lauder has a million dollars for decoration of Tmall flagship store; 2. After the official WeChat store is launched, you can shop directly on WeChat; 3. Daily Express Ads are connected to Tencent’s social advertising platform; 4. Cainiao’s 2017 parcel volume ranking: No. 1 in Pudong, Shanghai.

　　1. Estee Lauder Decorates Tmall Flagship Store with Million USD

　　According to reports, Estee Lauder joined Tmall in 2014, and its online sales in one day were as good as the counter for one month. By this year, Estee Lauder achieved sales of over 100 million yuan on Tmall Double 11 and entered the "billion yuan club". What is even more shocking is that Estee Lauder spent more than $1 million on the decoration of its Tmall official flagship store. It is understood that Estee Lauder mainly uses the page architecture and design of its Tmall official flagship store. (Source: NetEase Finance)

　　2. After WeChat officially launches boutiques, you can shop directly on WeChat.

　　Recently, it was discovered that the new version of WeChat 6.6.0 has quietly launched the official boutique store feature. This is another platform that can connect merchants and consumers after the mini program. After testing, click on WeChat to find it, select Search and enter the brand name to see the brand's official boutique store, official official account, exclusive customization, etc. (Source: Lieyun.com)

　　3. Daily Express Advertising is connected to Tencent’s social advertising platform

　　Recently, a news came from Tencent: Tencent’s social advertising camp has added another member and officially supported the placement of Tencent’s social advertising daily Express advertisements. With the launch of Tencent News Advertising and Tencent Video Advertising at the end of October, Tencent social advertising has included traffic resources for all Tencent scenes such as information, video, and social. (Source: Yibang Power Network)

　　4. Rookie 2017 parcel volume ranking: Shanghai Pudong first, a large number of "ghost towns" take off their black hats

　　On December 28, Cainiao Network and Tmall announced the 2017 China Consumer Economy Ranking, which clearly demonstrated the active online shopping belts across the country (except Hong Kong, Macao and Taiwan) based on the package flow throughout the year. Among thousands of districts and counties, Shanghai Pudong ranked first in the country in parcel inflow, becoming the most active region in the consumer economy. Interestingly, some areas such as Ordos, which were considered "ghost towns" in the past, have far exceeded the average level in the past year, reflecting a clear trend of population inflow. (Source: Tianxia Online Business)

　　Internet newsletter:

　　1. For personal reasons, Wan Meiji will no longer serve as the general manager of Zhongbai Group.

　　On the evening of December 28, Zhongbai Group issued an announcement stating that the first phase employment period work contract signed by the company's general manager Wan Mingzhi and the deputy general manager Zhang Li and the company expired on December 31, 2017. Due to personal reasons, the two no longer renewed the second phase employment period work contract with the company and no longer held any position in the company. The company and the board of directors expressed their sincere gratitude to Wan Meiji and Zhang Li for their work for the company during their tenure. (Source: Lianshang.com)

　　2. Wang Jianlin's Wanda Network Technology employees were collectively laid off

　　On December 28, a person familiar with the matter said that Wanda Network Technology Group (hereinafter referred to as "Wanda Network Technology") began to lay off large-scale employees on the same day, and it is said that it will lay off from the current 6,000 employees to 300, that is, only functional departments will be retained, which means that the network technology personnel will be reduced by 95% from the peak. (Source: The Paper)

　　3. Jia Yueting, who was frozen: After two Beijing properties were seized, there was no deposit for the car house under his name.

　　There are only three days left before the Beijing Securities Regulatory Bureau’s return period for Jia Yueting on December 31. According to the execution ruling issued by the court, Jia Yueting has no other bank deposits available for execution, no other house registration records, and no vehicle registration records. At the same time, all LeTV shares he directly holds have been frozen! (Source: The Paper)

　　4. Apple apologizes for speed reduction door: Replace iPhone battery to $29

　　Apple issued a statement on Thursday apologized for its controversial decision to reduce the speed of older iPhones to protect battery stability, saying it would not deliberately shorten the life of any product. Meanwhile, Apple has reduced the price of iPhone battery replacement outside the warranty from $79 to $29, with a duration of late January to December 2018. (Source: Sina Technology)

　　Today’s Lao Gao’s view:

　　Zong Qinghou founded Wahaha at the age of 42, Ren Zhengfei founded Huawei at the age of 44, and Tao Huabi founded Lao Ganma at the age of 49. As long as you have passion, dreams, ambitions and desires, it is not too late to start a business!