#Laogao E-commerce Newsletter# [E-commerce Morning News on April 17]

Morning information:

1. JD.com announced that it will officially stop operations on April 20 and close the server on April 27;

2. Announcement on the governance of Kuaishou micro-short drama mini programs: 82 non-compliant mini programs have been removed;

3. Market news: Amazon will cut 200 Irish employees;

4. Alibaba International Station issued a notice of violations - the 13th issue of drug ban and restriction;

5. Weiya and his wife spent 22 million yuan to buy land in Hangzhou...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Kuaishou E-commerce revised the "Short Video Promotion Store Management Rules": Adjust the threshold for opening functions

On April 17, Kuaishou E-commerce issued a notice stating that in order to improve the platform's service level, protect the platform's consumer rights and interests, and create a healthy and good e-commerce business environment, the platform has now revised the "Short Video Promotion Store Management Rules". The core adjustment is the adjustment of the threshold for function activation, which specifically includes: adjusting the level of access merchants and adjusting the "experience score" to "shop score". This function will be gradually opened to all merchants/experts who meet the activation conditions in the near future. The specific activation time shall be subject to the actual display of the merchant’s background. These rules will come into effect on April 20, 2023. (Kuaishou E-commerce)

2. Douyin Life Service takes the lead in launching the "Heart-to-Heart May Day" event. The catering industry starts the "Taste May Day"

On April 16, Douyin Life Service took the lead in launching the "Heart-to-Heart May Day" event, the catering industry launched the "Find May Day" and issued a "Food Call Order", connecting thousands of experts and tens of thousands of merchants to find a city of authentic fireworks, allowing hundreds of millions of users to unlock the exclusive strategy of "eat richly, eat authentically, and eat preferentially". (TikTok Life Service Business Observation)

3. JD.com announced that it will officially stop operations on April 20 and close the server on April 27

On April 16, JD.com’s official announcement recently announced that it will officially stop operations at 11:00 on April 20. (IT Home)

4. Announcement on the governance of Kuaishou micro-short drama mini-programs: 82 non-compliant mini-programs have been removed from the shelves

On April 15, Kuaishou issued an announcement stating that the platform will continue to verify the content/quality of "micro-short drama" mini programs. For mini programs that violate the regulations, according to the severity of the problem, it will adopt methods such as removing micro-short drama content, closing mini program permissions, closing traffic portals, and removing mini programs. Up to now, a total of 82 non-compliant micro-short drama mini-programs have been removed. (Kuaishou Blackboard Newspaper)

5. The GMV of Douyin Life Service and Nanjing Big Brands’ “Spring New Product Menu” event reached 27.87 million

On April 14, Nanjing big brand chain links the Douyin life service platform-level new product marketing IP "Douyin Heart-to-heart" to launch a spring new product menu promotion activity, exceeding the sales conversion target. The event started from March 21 to end from April 3. The total payment GMV of Nanjing's big brand reached 27.87 million, and the number of users placing orders for the first time exceeded 100,000. Among them, Genz's population accounts for 28.8% of the total number of new customers, and the brand's young customer base has been greatly improved. It is understood that at the beginning of this event, Nanjing brand list jointly conducted a list of Douyin users’ active search data for spring ingredients by Douyin users. (TikTok Life Service Business Observation)

Internet news

6. Via and his wife spent 22 million yuan to buy land in Hangzhou

On April 17, Binjiang District of Hangzhou City recently sold three industrial land in a row in one day. Among them, the winning unit of Hangzhou Zhenggong Plot No. 2023 6 is Qianxun (Hangzhou) Holdings Co., Ltd. Tianyan Check data shows that the legal representative of the company is Dong Haifeng, who is the husband of Weiya, the former leader of e-commerce. The announcement shows that the land area for bidding is 16,031 square meters and the transaction price is 22.06 million yuan. The project is located in the M1-02 plot of Yongjiuhe Unit, Binjiang District, from the east to Hang Seng Electronics Co., Ltd., from Binxing Road in the south to Binxing Road in the west to the northern extension of Pingliye Road, and from Zhejiang Netsheng Investment Management Co., Ltd. in the north. (Shanghai Securities News)

7. US retail giant Best Buy will lay off hundreds of employees across the United States

According to media reports, US retail giant Best Buy confirmed that it will lay off hundreds of employees across the United States. Earlier, people familiar with the matter revealed that many Best Buy shoppers specializing in selling computers and smartphones were told this week that their positions will be cut. The decision affected hundreds of jobs at more than 900 stores in the U.S., people familiar with the matter said. Financial documents show that as of January, Best Buy has more than 90,000 employees in the U.S. and Canada, down from nearly 125,000 employees in early 2020. Part of the decline is due to Best Buy closing about 70 large stores over the past three years. (FoxBusiness)

Cross-border newsletter

8. Dunhuang Network governance categories misplaced and using Sku attributes to cheat prices

Dunhuang.com today released the governance of "Category misplacement and the use of sku attributes to cheat prices" (hereinafter referred to as the announcement). The announcement stated that randomly placing categories and using SKU attributes to price cheating are the focus of platform's illegal control. Such violations seriously interfere with and affect the normal operating order of the platform, harm the interests of the platform and merchants, and cause a poor transaction experience to both buyers and sellers. Recently, the platform has found that some sellers have shown an upward trend in such violations. From the date of the announcement, daily inspections and penalties will be increased. Merchants are requested to adjust, modify or delete such illegal products as soon as possible. From the date of publication of the announcement, the platform will impose corresponding penalties on such illegal products and merchants depending on the severity of the circumstances, including removal of the product, depreciation of traffic, restriction of account updates and uploads, and fines (US$50-1,000), in severe cases until the account is closed. (Yien.com)

9. Market News: Amazon will cut 200 Irish employees

According to market news, Amazon will cut 200 Irish employees. (Sina Finance)

10. Alibaba International Station releases a notice of violations - the 13th issue of drug ban and restriction

On April 16, Alibaba International Station recently issued a notice of violations. This special governance will seriously deal with illegal merchants who violate the platform's ban on sales restrictions and send information on drugs and related product to users in violation of regulations, and include illegal merchants and their affiliated enterprises on the permanent blacklist of Alibaba International Station. At the same time, the platform will publicize the punished merchants in accordance with relevant laws and regulations. (Alibaba)