#Laogao E-commerce Newsletter# [E-commerce Morning News on December 11]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 11] Taobao plans to adjust the seven-day unreasonable return specifications; Mogujie: Double 12 officially started, and the live broadcast sales of top anchors exceeded 100 million; Taobao: Pet-raising people born in the 1995 are 2.1 times the expenses of those born in the 1990s; Didi announced the structural adjustment to establish a city transportation and service business group; Bilibili enterprise account platform is officially released...

　　E-commerce newsletter

　　1. Taobao plans to adjust the seven-day unreasonable return specifications

　　On December 10, the "E-commerce Daily" learned that Taobao today issued the "Taobao Platform Special Products/Transaction Dispute Handling Rules" and "Taobao Seven-Day No-Reason Return Standard" Rules Change Notice (hereinafter referred to as the Announcement).

　　The announcement stated that in order to ensure the safety of transactions between buyers and sellers and improve consumers' trading experience, Taobao plans to adjust the "Taobao Platform Special Products/Transaction Disputes Handling Rules" and "Taobao Seven-Day No-Reason Return Standards".

　　The announcement shows that the main changes are: the standard for handling disputes between fresh products and new products affecting the overall trial; the standard for handling disputes between large items and some categories are added; the standard for handling disputes between service transactions and new service standards for recording and dubbing; the special and intact standards for "Taobao Seven-Day No-Reason Return Specification" is optimized.

　　The change of the rules will be announced on December 10, 2020 and will officially take effect on December 17, 2020. (E-commerce News)

　　2. Mogujie: Double 12 officially started, and the live broadcast sales of top anchors exceeded 100 million

　　On December 10, Mogujie Double Twelve was officially launched today. As of 18:00, the live broadcast sales of Xiao Tangxin and Ye Zi, the top anchors of Mogujie platform, have exceeded 100 million. It is understood that this year's Double 11, Mogujie signed anchor "Little Sweetheart" achieved a single live broadcast of Double 11 exceeding 100 million, becoming the first anchor to exceed 100 million. (E-commerce News)

　　3. Taobao: Pet raising people born in the 1995 are 2.1 times that of those born in the 1990s

　　On December 10, Taobao released the "Double 12 Pet Economy Cold Knowledge". According to analysis, pets raised by shovelers are happier when they visit Taobao because the Engel coefficient of these pets has decreased.

　　The E-commerce News learned that data shows that although the sales of cat and dog food on Taobao are still growing, the proportion of pet supplies overall expenditure has dropped from 47% last year to 39% this year, which is the first significant decline in recent years.

　　It is understood that this year, Taobao Double 12, pet electric blankets have become popular, and pets have also entered the technology for heating. There are all smart models for cats ranging from large dogs more than one meter wide to small ones with a diameter of 30 centimeters. In the past week, the number of users searching for "Deep Sleep Cat Nest" on Taobao increased by 286% year-on-year.

　　At the same time, pet owners can no longer be satisfied with the traditional cat sticks, cat scratches, and cat crawling frames. Various creative toys are coming one after another, and pet companion robots, lively electronic fish, smart electric magic boxes, etc. are all among the purchases. All kinds of cat and dog clothing have also shown an explosive trend this year, such as lamb velvet vest paired with retro green scarves.

　　In the ranks of pet raising, pet training classes are emerging. Last month, nearly a thousand dogs signed up for pet training classes on Taobao. In terms of class, almost all pet dogs are registered for pet training courses.

　　In addition, pet owners are gradually becoming younger, and pet owners born in the 1995 pet owners spend 2.1 times more money than pet owners. (E-commerce News)

　　4. Implementation rules for the implementation of new cosmetic products added by Tmall International

　　On December 10, the "E-commerce Daily" learned that Tmall International issued a public notice on December 9 that the "Implementation Rules for Consistency Sampling of Tmall International Cosmetic Products" (hereinafter referred to as the Announcement).

　　The announcement stated that in order to improve the quality of merchants' products and improve consumers' shopping experience, Tmall International will add the "Implementation Rules for Consistency Sampling of Tmall International Cosmetic Products". (E-commerce News)

　　5. JD Supermarket and Guyue Longshan will upgrade their strategic cooperation and in-depth cooperation through omni-channel

　　On December 10, according to Lianshang.com, recently, JD Supermarket and Guyue Longshan have been upgraded, and the two parties will carry out in-depth cooperation across all channels in terms of product co-creation, all-region marketing, user operations, etc.

　　Specifically, in terms of product co-creation, JD Supermarket has become the first platform for new products in Guyue Longshan, which will provide exclusive customized products for JD Supermarket; and JD Supermarket will provide Guyue Longshan with new product reverse customization full-link solutions, systematic and intelligent new product development services.

　　In terms of global marketing, JD Supermarket will provide Guyue Longshan with JD intelligent marketing tools to help the brand open up full-link advertising data.

　　In terms of user operations, JD Supermarket and Guyue Longshan will create a mid-to-high-end rice wine member service system, and achieve layered consumption conversion of brand members through "customized products + high-end services".

　　In terms of omni-channel layout, JD Supermarket will help Gu Yue Longshan complete the full-link user consumption portrait and create a closed-loop system for B2B2C sales; at the same time, it will help Gu Yue Longshan connect with well-known chain wine shops to achieve last-mile delivery and other services for online product orders by offline JD.com.

　　In addition, the two parties will rely on JD University to establish the customer experience center of Shaoxing Rice Wine College, build a rice wine cultural communication system, and create a new benchmark for the cooperation model of the wine industry.

　　"E-commerce Daily" learned that in 2019, JD Supermarket and Guyue Longshan signed a strategic cooperation agreement, and the two parties cooperated on sales goals, brand co-construction, technical cooperation, precise marketing, market expansion and product planning. (E-commerce News)

　　Internet news

　　6. The Bilibili enterprise account platform is officially released

　　On the evening of December 10, the Bilibili Enterprise Account platform has been launched in public beta recently. New users can register and authenticate directly, and they can log in and use it after success. Users who have previously passed Enterprise Blue V certification can log in and use it directly.

　　At present, the B station enterprise account operation platform mainly provides two core functions: "home page management" and "data center".

　　"Home Page Management" mainly provides home page customization services for enterprise account users. Specific functions include "background management", "topic management" and "TAB management".

　　The "Topic Management" function can be used to set the display of topics on the homepage of the enterprise account and increase the exposure of topics initiated by the enterprise account.

　　The "TAB Management" function is more "practical", providing enterprise account operators with permission to freely customize pages - setting up external link jumps for videos or pictures. Currently, it can realize functions such as online store connections on brand e-commerce platforms, high-quality videos and text content optimization display.

　　The "Data Center" mainly provides enterprise account operation data insight services. The video manuscript data uploaded by the enterprise account and the core data related to fans can be viewed dynamically to better realize video content operation. (Yibang Power)

　　7. Suning adjusts the rules for Feitian Moutai to buy, and will release a total of 790,000 bottles in December

　　Suning.com will release 500,000 bottles of 53-degree 500ml Feitian Moutai in December to meet the consumers' needs for wine purchases at the end of the year. As a national comprehensive e-commerce bidder for Kweichow Moutai, Suning.com will maintain a affordable supply of 1,499 yuan. At the same time, Suning.com's rush-to-buy rules have also been newly adjusted, changing the original rush-to-buy at 10:00 a.m. to 9:30 a.m. every day, and other rules remain unchanged. (Europe)

　　8. Didi announced the structural adjustment to establish a city transportation and service business group

　　On December 10, Didi announced its structural adjustment and established a city transportation and service business group, with Fu Qiang serving as the CEO of the business group. The CEO of the online car-hailing platform company will be Sun Shu, and Chen Ting will no longer serve as the general manager of Xiaoju Car Services. Yang Jun will be appointed as the general manager of Xiaoju Car Services and the director of the Car Services Safety Committee, and report to Cheng Wei. Zhang Keshuai, deputy general manager of the group's UT and general manager of the passenger department of the online ride-hailing platform, will be transferred to Chengxin Youxuan, and Huang Xiaoying, deputy general manager of the group's UT and head of the platform product, will also serve as the general manager of the passenger department of the online ride-hailing platform. This adjustment is intended to adapt to the next stage of development and achieve the strategic goal of "0188". (E-commerce News)

　　9. It is said that Baidu may extend the transaction time of acquiring YY

　　According to media reports, due to the previous short selling of Muddy Waters in YY, Baidu may extend the transaction time of acquiring YY, which does not mean that Baidu has recognized Muddy Waters’ report, but is due to considerations of its own stock price. Baidu and YY have not yet made any public response to this. Previously, Muddy Waters founder Carson Brock claimed to be short of Joyful Times. Muddy Waters said in the report that the survey showed that 90% of Joyful Live's revenue was fake, and 80% of Joyful Times' overseas version of BigoLive was fake, which was a false ecosystem. (E-commerce News)

　　Cross-border newsletter

　　10. Amazon Announcement: Mall Taxation has been implemented in more regions

　　On December 10, Amazon issued an announcement stating that since the last update of the Mall Taxation (MTC) policy, in addition to the previous 32 states and the District of Columbia, 11 more states and Puerto Rico have been included in the Mall Taxation Area. When items are delivered to any jurisdiction where the mall is taxed, sellers may see that Amazon will calculate sales tax on sellers' orders without the seller paying any fees. Taxes collected by Amazon will be displayed in order details and reports from various seller platforms. Amazon (as a taxpayer) will pay the tax fees collected according to the mall tax policy to the corresponding tax agency. (Hugo)

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