#Laogao E-commerce Newsletter# [October 20 E-commerce Evening News Brief]

Evening information: The icon at the top of the Taobao App homepage has changed to "Get pre-sale at 20:00 tonight"; the new fresh food categories and ordinary food products released by Kuaishou e-commerce; WeChat Pay officially launched a brand video account; Best Buy launched the "Black Friday" promotion event; AliExpress provides Chinese sellers with Russian overseas warehouse rebate subsidies...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. The icon at the top of the Taobao App homepage is changed to "Get pre-sale at 20:00 tonight at Double 11"

October 20th news, today, Taobao App changed its homepage icon, and the icon of the class bar at the top of the homepage was modified to "Get pre-sale at 20:00 tonight at Double 11". It is understood that this year's Tmall Double 11 pre-sale will officially start at 8 o'clock tonight. The entire Tmall Double 11 event will last until November 11, and will be divided into two stages of pre-sale periods and two stages of opening periods. It is worth mentioning that Alibaba previously stated that Taobao will launch the "Shopping Cart Share to WeChat Moments" function before Double 11. (E-commerce News)

2. Regulations on the release of new fresh food categories and ordinary food products by Kuaishou e-commerce

According to October 20, yesterday, Kuaishou E-commerce added the "Fresh Food Product Release Standards" and the "Ordinary Food Product Release Standards", and the rules came into effect on October 27, 2021. Failure to release according to the specifications will affect the product release efficiency. In addition, merchants release a combination set containing fresh food, with fresh food as the main products, and need to clearly provide relevant qualification information for fresh food. Ordinary foods involve health foods, formula foods for special medical purposes, etc. Merchants must publicize product registration certificates or filing certificates in accordance with the law.

3. "JD Pet" O2O stores are expected to expand to 10,000 within two years.

On October 20, JD.com's 11.11 pre-sale will be opened at 8 o'clock tonight. JD.com Pets will work with brands such as Maifudi, Aikenna, and Craving to bring multiple rights and interests such as spot discounts, double deposits for pre-sale products, and immediate reduction of final payments. It is understood that JD.com has upgraded its delivery service this year. It connects JD.com pet O2O stores to bring rich retail products in the same city and "hourly delivery" delivery services in the same city. The delivery time can be shortened to 29 minutes within 3-5 kilometers. The delivery service has currently covered 45 cities in 24 provinces across the country, with more than 1,000 JD Pet O2O stores launched, and is expected to expand to 10,000 in the next two years. (E-commerce News)

4. Tmall Good House "Worry-free Selling House" pilot operation in Hangzhou full month

According to October 20, recently, the unilateral commissioned service launched by Tmall Haofang at the first anniversary press conference - "Worry-free House Selling" has been piloted in Hangzhou for a full month. It is understood that "worry-free selling of houses" starts from the pain points of selling houses, is based on the owner's perspective, adopts a unilateral agency model, and professionally solves major problems during the sale of houses, and only charges 10,000 yuan in service fees to provide sellers with eight major services. (E-commerce News)

Internet news

5. In 2021, Kuaishou short drama creators earn more than 1 billion yuan in revenue, and daily active users of short dramas reached 230 million.

On October 20, the Kuaishou Short Drama Industry Conference and the Kuaishou Xingmang Short Drama Upgrade Conference were held in Chongqing. The person in charge of Kuaishou short drama operation said at the meeting that as of October this year, the daily active users of Kuaishou platform have reached 230 million, and the growth rate of creators has exceeded 32%. The total revenue of short drama creators has exceeded 1 billion, and the average daily income of the author has increased by more than three times compared with last year. The advertising revenue of short drama creators has exceeded the entire year of last year as of July. (E-commerce News)

6. WeChat Pay officially launched brand video account

According to October 20, WeChat Pay officially launched a brand video account recently, providing the ability to jump video after payment, live broadcast reservation after payment, brand red envelope, mini program after payment, and brand coupons. WeChat Pay said that this move helps merchants to open up the public and private domain traffic pools of the WeChat ecosystem, and increase brand exposure and traffic focus. At present, many brands such as KFC, McDonald's, Starbucks, Mixue Bingcheng, Shanghai Auntie, Meiyijia, Miniso, UNIQLO, POP MART, SF Express, Ruipeng, Zhang Zhongjing, Dasanlin, Guerlain, Perfect Diary, FLIA, etc. have been connected to the brand video account. (E-commerce News)

Cross-border newsletter

7. The cross-border e-commerce retail import return center warehouse model of Shantou Comprehensive Bonded Zone is officially implemented

On October 20, recently, the Shantou Comprehensive Bonded Zone cross-border e-commerce retail import return center warehouse model was officially implemented. The return center warehouse model reduces the transportation process, loading and unloading, and out-of-zone sorting, inspection and other links of express delivery companies, which can save operating costs and shorten the return time. (E-commerce News)

8. Best Buy launches the "Black Friday" promotion event

According to foreign media reports, the first round of "Black Friday" promotion of Best Buy has been launched, and the event time has ended on October 22. In terms of delivery, Best Buy said it will provide same-day delivery services for thousands of products, and orders over $35 will also enjoy the next-day delivery service for free. In addition, Best Buy will also provide contactless curbside pickup services. It is understood that during the Black Friday sale, Best Buy will provide price protection policies for Totaltech and Best members. If the price of a product marked "Black Friday Guaranteed Price" drops on or before November 26, 2021, Best Buy will automatically refund the difference. (E-commerce News)

9. AliExpress provides Chinese sellers with rebate subsidies for Russian overseas warehouses

On October 20, AliExpress issued a new announcement stating that in order to encourage AliExpress sellers to stock overseas warehouses, focus on operating overseas warehouse products, enhance Russian sales, and enhance Russian buyer customer experience, Western time, 2021-23:59:59 on October 1, 2021, to 23:59:59 on December 31, 2021, the platform provides a Russian overseas warehouse rebate subsidy to Chinese sellers of AliExpress, with the maximum commission incentive amount being 20,000 US dollars. (E-commerce News)

10. Jitu International launches charter flights from Shenzhen to Paris

On October 20, on October 16, Jitu International chartered flight successfully set off at Shenzhen Bao'an International Airport. Jitu International's chartered flight model is A330-200 passenger and cargo, with a load capacity of 45 tons. The cargo includes cross-border e-commerce goods, etc., and it will be directly from Shenzhen to Paris. One flight is expected to be carried out the next day. Jitu International said that in order to further ensure cross-border material transportation, charter flights and warehouse services for routes from various countries will be launched one after another. (E-commerce News)