Many people do Taobao, but do you really understand Taobao operation?

　　Taobao operation is the most important role of the store team, but many people think that if you observe store data every day, do analysis and other work, you will understand operation. It may not be until the store is moving forward that you realize that you do not know how to operate. If you want to know whether you really understand Taobao operation, just check if these three tasks are done.

　　1. Position the store population, price and product style

　　It is said that Taobao operation needs to be a good store positioning, but do you know what specific positioning is there? Tell you about the crowd positioning, price positioning and product style positioning. If you don’t do any positioning well, you will lose.

　　When positioning the crowd, you must be clear about which type of people you need, such as maternal and infant products, and the target group is definitely mothers; first of all, you must clarify the specific stage of the store’s average customer price, and also ensure a high cost-effectiveness. It should also be noted that the prices of all babies cannot be too different, otherwise the store labels will be disrupted and the traffic will be inaccurate; the product style positioning must be in line with the crowd, so that the overall style of the store will be unified and attract more traffic.

　　2. Develop targeted marketing plans based on target groups

　　After understanding the target audience of the store, Taobao operations must formulate targeted marketing plans.

　　The first thing is vision. The main picture should be taken from the perspective of highlighting the quality and cost-effectiveness of the baby, and then put some guaranteed text, so that they can directly dispel their initial concerns; the details page should also be set according to the price of the baby, and they should not exaggerate the description. The logic should be good and the selling points are clear, so that the conversion will not be a problem.

　　When the vision is done, remember to do related sales well! The associated product styles and prices must be similar to those of you, so as to increase the buyer's visit depth and reduce the jump rate.

　　3. Improve store strength and collection and purchase, and promote conversion

　　Finally, Taobao operation needs to know how to promote conversion. First, the event, whether it is an official event or a store event, is quite attractive to buyers. Of course, you must also have enough strength to make the effect of the event famous; second, the collection and purchase are added. Taobao operations should actively guide buyers to collect and purchase, and then make the buyer pay as quickly as possible, otherwise the shopping cart will fail if it takes too long!