More than 400 days later, "Li Ziqi" returns to Li Ziqi

What is surprising is that at this messy end of the year, people have received good news!

It turned out that Weinian reached a settlement with Li Ziqi, and the founder of Weinian withdrew from the latter company, which means that Li Ziqi has regained "Li Ziqi".

1. "Li Ziqi" is included in the palace

On December 27, Weinian’s official Weibo account sent a message - Weinian and Li Ziqi reached a settlement under the mediation of the Mianyang Intermediate People’s Court.

This simple explanation ended the tug-of-war between Li Ziqi and Wei Nian for more than 400 days.

What makes people feel more comfortable than the settlement is that Sichuan Ziqi Culture Communication Co., Ltd. has undergone industrial and commercial changes recently. Weinian Chairman Liu Tongming resigned as supervisor, and his shareholding ratio has been reduced from 51% to 1%. The original name of Hangzhou Weinian Technology Co., Ltd. was changed to Hangzhou Weinian Brand Management Co., Ltd.

Correspondingly, Li Ziqi regained control, and her shareholding ratio increased from 49% to 99%, becoming the suspected actual controller of Ziqi Culture.

Since the update was suspended in July 2021, he broke up with Wei Nian three months later, and Li Ziqi officially broke up with him and continued to fight against the court in the past year. The settlement was reached this time, which is said to be the two sides reached an agreement on some conditions. They may continue to cooperate in the future , but the specific cooperation and how business interests are distributed are still unknown.

It is understood that the account control of Li Ziqi's related platforms is always in Li Ziqi's hands. Li Ziqi and Weinian have a clear division of labor, one is in charge of content creation and the other is in charge of the commercial operation of the brand.

This is also why before the two sides reconciled, Li Ziqi chose to stop the update. She was unwilling to continue to provide benefits for Wei Nian. Wei Nian is highly dependent on Li Ziqi herself, which may be a bargaining chip for Li Ziqi to succeed in negotiations.

2. No winner

The final result seemed to be very happy, but in fact both sides lost . In the past year, we have fought against each other and have been greatly damaged.

Weinian has only the brand Liziqi, which is very dependent on Liziqi. If you completely lose Liziqi, you will definitely suffer heavy losses and may even be in a slump.

In this regard, Weinian has also begun to lay out other brands, such as snail lion powder.

In August last year, Weinian applied to register several "Smoldier" trademarks and officially launched Smoldier snail noodles at the beginning of this year. But as of now, Silly Bao Taobao flagship store has 439,000 fans, which is far from the 6.86 million fans of Li Ziqi Taobao flagship store.

Until now, Weinian's main income still comes from the "Liziqi" brand.

Li Ziqi has not made any noise this year. Fans inside and outside the social network cannot see Li Ziqi. Maybe Li Ziqi herself does not care about interests, but for her fans, she is more or less disappointed.

During the time when the account is suspended, fans leave messages under the account every day:

"Winter is coming, Li Ziqi should be back."

"It's the New Year, Li Ziqi will come back soon to update."

"Ziqi, how is your yard?"

...

On overseas social platforms, Li Ziqi's loyal overseas audience has been asking "Where is Liziqi".

3. When will you come back?

Since the two sides have reached a settlement, what fans are most concerned about is when Li Ziqi will come back.

Regarding the comeback, Wei Nian said

At present, please refer to the announcement for the time being. You should slowly see the subsequent plans, saying that no one knows the following plans yet. In other words, no one knows about Li Ziqi's return.

This may only be waiting for Li Ziqi to reveal the answer to us personally!

At present, agricultural products are developing rapidly, and rural revitalization is still underway. What awaits Li Ziqi is the "great potential" Internet celebrity economy track and the fans who are waiting for it.

After all, no matter whether Li Ziqi is not updated, she has a very large number of fans on the entire network. Behind each fan is not only a hope, but also a business.

I'm afraid only Li Ziqi can enjoy this treatment. Some fans even said that as long as she comes back, the deeper behind this should be the Chinese people’s yearning for pastoral life!

I hope Li Ziqi will return soon and we will wait for you.