The 6-point successful strategy of Taobao operation is close to doing a good job in Taobao operation!

　　For novice store sellers, Taobao operation is a core of a store. If the operation is not done well, how can the sales of the entire store be greatly improved? Many merchants go to see how successful merchants operate, but the store operations are getting worse and worse. In fact, this is not because other people’s success is not worth learning, but whether you have learned correctly, rather than just imitating it. Next, we will summarize a few practical operation experiences for you. Only by doing these points can we truly do Taobao operation well.

　　1. Taobao operation pricing

　　The first thing a customer cares about is the price. If the price is too high, the customer cannot afford it. If the price is too low, others will feel that the product is of poor quality. Pricing is a science that makes customers feel that they are worth the money and profitable. The price of a whole store can be based on the 28 principle, that is, 20% of the products in the entire store guarantee the cost price or even lower, and 80% of the products have higher profits.

　　2. Taobao operation finds a way out for small sellers

　　Many sellers are unwilling to sell products with strong seasonality, shelf life and a wide variety of products. It is precisely because many merchants are unwilling to sell, which means there is little competition. If small and medium-sized sellers do not have sales, you might as well try these products, which is also a good opportunity.

　　3. Taobao operation discovers product rights reduction

　　Many merchants choose to delete products after the product is downgraded. In fact, this is wrong. You can first change the category to adult products. In this way, what Taobao detects does not meet the conditions and is forced to be removed from the shelves. After being removed from the shelves, it will be changed back to the category. After a few hours, it will not be reminded to demote rights, and naturally the ranking will be the same as before.

　　4. Taobao operation title

　　Whether the title is written well depends directly on whether the customer can search for the product. The title should abide by the principle that big words are first and long tail words are second. The title should also be continuously optimized, but each optimization should not exceed 3 words, and it is best to do it in the early morning.

　　5. Taobao operation main picture

　　The main image affects the click-through rate, so it must take more time to create the main image. If you really don’t have this ability to make drawings, you might as well refer to the main pictures in the top 10 sales rankings, and ask professional artists to make drawings.

　　6. Taobao operation and maintenance old customers

　　Don’t just know how to constantly explore new customers, but also do a good job in maintaining old customers. For example, regular marketing activities for old customers, small gifts to old customers, membership system for stores, etc., the simplest and straightforward way to increase the repurchase rate for old customers.